Business Plans For Dummies

  • ISBN13: 9780764576522
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.

Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

  • Realistically determine where your business is and where you want to go
  • Create a detailed business plan and put it into action instead of in a drawer
  • Use the plan to secure financing
  • Prepare for opportunities avoid common pitfalls

In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
  • Clarify and crystallize your company’s mission, vision, and values
  • Analyze your industry and your competition
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
  • Objectively analyze your company’s strengths and weaknesses
  • Analyze your financial situation in order to do realistic forecasts and budgets
  • Recognize trends and anticipate changes, both in the overall economy and in your industry
  • Plan for growth, considering the product life cycle, new products, or new markets
  • Structure your organization and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs. Business Plans For Dummies

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5 Responses to “Business Plans For Dummies”

  • B. McEwan says:

    I’ve done a number of business plans in my time and bought this book as a gift for a friend who wants to start her own business. I purchased it because it includes all of the basics needed to develop a business plan that will guide you as you start and build your business and will also give you the credibility you need to secure outside financing. This is a very good step-by-step guide for those completely new to business and an excellent refresher guide for those who already know the basics.

    And, by the way, you can skip the companion Dummies book called Business Plans Kit, which covers the same ground as this book but includes a CD-ROM that doesn’t add much value. The truth is, this book is cheaper and offers just as much help as the larger and more expensive kit version.
    Rating: 4 / 5

  • Bypass the complete book of business plans and go right to this book. Not only did it assist me (tremendously!) in the writing of my plan, but I enjoyed it from both the perspective of useful information and it’s concise yet comprehensive content. This book attempts to do what so many “how to” books fail to do… it tells you how to do what you’re looking to do in a straightforward and matter-of fact way. There’s not a lot of philosophizing in this book (yawn!) like you might find in others but rather an abundance of useful, timely and real world information. Writing a plan? Read this book!
    Rating: 5 / 5

  • R. Kingston says:

    When we had the germ of an idea for a new company, I explored many sources for business plans including many computer CD progams. By comparison, others books generated more confusion than lucidity. Using Dummies as a template, we developed a great business plan that reflected exactly our challenges, prospects, and a road map for getting THERE. Save yourself time and money. Stick with this Dummies guide. R. Kingston
    Rating: 5 / 5

  • Jan Denon says:

    Unlike most business plan guides that focus on producing an impressive document, this book actually helped me plan to run a company. It anticipates and explains virtually every potential pitfall for a company-builder. The book transforms the business planning process into something that you can and should use every day. It touches all aspects of analyzing your business and deciding where to go next. I highly recommend it.
    Rating: 5 / 5

  • I provide consulting help on business and strategic planning for clients in the US and Brazil. I came across this book originally in its Portuguese version. Now, I’m recommending it to all my clients in both countries. It makes my job of explaining what is a business plan much easier and introduces business people to the ideas and, more importantly, the attitude you need to undertake planning. I recommend it highly.
    Rating: 5 / 5


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