Creative Business Card Marketing: First Impression Tools for Payroll Businesses

Business cards can serve as effective communication tools for a payroll and benefits service business. These materials are handy, easy to distribute marketing tools that directly deliver important contact information to the client. Apart from this, business cards also serve as tools to create a professional and outstanding impression. The following are some tips on producing creative business card marketing for a payroll service business:

• Color - Professionals in the industry commonly choose the standard white color for their business cards. In order to stand out and create an impression, choosing other colors can be an eye-catching advantage. A business card’s background color can be changed to dark grey, black, or, navy blue to instantly stand out from a collection of white cards. Warm colors like red or orange are also eye-catching and can be applied on a logo or detail of the card.

• Orientation – Business card orientation can also create a memorable impression and make cards literally stand above the rest. Since most cards are horizontal, vertical cards can be a creative and effective approach.

• Shape – The usual rectangular shape may not create that impact payroll businesses need to promote their business. Commercial printing done by online printing companies offer die-cutting services for customized business card shapes.

• Photos and Images – The addition of photos and images can also add an attractive value to business cards. Instead of plain and simple names and contact information, business cards can include a photo of the card owner or payroll specialist. It can include dynamic and powerful graphics or traditional images of money, ledger sheets, or, calculators.

Aside from these attractive elements, payroll business professionals may also choose to design their business cards with catchy taglines highlighting business products and benefits. It can also relate to the clients’ needs or answer common questions. Business cards serve as important marketing tools as they create that memorable first impression to clients.

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.

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