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Just when you thought you knew email marketing…

• Your email marketing campaigns are sent out on schedule.
• Advanced email marketers send out campaigns when it is proven to be convenient for both them and their recipients.

• Your email marketing campaigns provide consistent results.
• Advanced email marketers review email strategies and look to explore how else email marketing can work to their advantage.

• Your email marketing budgets are based on how much you want to spend.
• Advanced email marketers base their budgets on how much they want to make.

• Your email marketing lists are clean of inactive addresses.
• Advanced email marketers attempt to define ‘inactive’ by looking for decisive patterns which may turn active addresses into inactive ones and seek to rectify the problem by developing preemptive reactivation strategies.

• Your email marketing lists only contain active addresses.
• Advanced email marketers reward active addresses for their loyalty over a specific period of time.

• Your email marketing campaigns are conscious of anti-spam laws and ISP regulations.
• Advanced email marketers care more about what their recipient thinks of their emails and understand that abiding to anti-spam laws and ISP regulations is often negatively influential on the quality of the actual email.

• Your emails are tested regularly and efficiently across different browsers and operating systems.
• Advanced email marketers test their emails more, and are committed to changing things when they simply aren’t working.

• Your email marketing is consistent with best practices in your field.
• Advanced email marketers plan their strategies because it suits their long term objectives.

• You are evaluating your email marketing campaigns using statistics on your email marketing software.
• Advanced email marketers incorporate this data into their ongoing strategies to target statistics which are more relevant to their long term goals.

• Your email marketing campaigns show good open and click-through rates.
• Advanced email marketers aim to find out why people aren’t opening or clicking.

• Your email marketing campaigns show proven results.
• Advanced email marketers try to gather solicited feedback and aren’t afraid of criticism.

• Your emails abide to all the best practices in the field.
• Advanced email marketing abides to most of the best practices in the field but to the best of their potential.

http://www.design-logix.co.uk/blog/blog-entry/do_you_think_you_know_email_marketing

Similar Topics :

• The Basics of Email Marketing
• Tips for your Email Marketing Campaign
• How Small and mid-size business can succeed in Email marketing

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