Argos’ Advertisement Was Banned
December 7th, 2010 | 
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The television advertisement says that the Argos will send "at the appropriate time slot for you." But in some cases, customers were given a choice of six hours or eight hours of the morning slot afternoon slot. Argos denied the ad was misleading because the ad had been referring customers to a website that explains the delivery options.
Catalog retailer said it believed that the reader will refer to the website or their catalog or check to the store, where full details are also available. Argos said the claim was not misleading because customers are given a time slot allocation. Mentioned also that the Argos contact customers who buy big items a day earlier to give them a two-hour window in which time slots in the order they will be sent.
But the ASA said the ads now, which shows two penguins make deliveries to sea lions, can not be aired again because it states that customers have a wide level of choice about when the goods will be delivered. "Because we understand that it is not the case, we conclude that the ad was misleading," said the ASA. Web retailers usually offer free postage for small and medium size goods for delivery at specific times, but most - like Argos - also has a wide selection of courier, who came along with final bill.
At Amazon, there are a series of options that include everything from the normal postal system until the night express or guaranteed delivery. However, all is not cheap. One-day express shipping cost 8.99 pounds, 14.99 pounds, while shipments night. Tesco Direct, which operates a catalog and website similar to the Argos, had a two-hour delivery slots on several items with the price of 6.85 pounds. But that is only available on a very limited number of products. The store also offers a choice of days, but the cost of 5 pounds means that the goods may be delivered at any time within 12 hours starting at seven in the morning until seven at night.
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Posted in Advertising and Marketing | 
Tags: Advertisement, ASA, At Amazon, says, store, Tesco Direct, times
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