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Formulating a good and effective marketing strategy is one of the most important things that you should do if you want to start a business and gain loyal customers. A good marketing plan means that your campaign is straight to the goal, approaching the potential customers and stand out among the competitors. To start the campaign, you will need to carry out a research involving market surveys, questionnaires, and customers’ feedback to formulate the right strategy to promote your business and beating the competitors.

The factors that you have to consider when conducting a survey are including the customer’s profile and mix which combined with your product’s mix. You also need to consider the latest trend and demographic issues which are including legal effects and future regulatory. Business owners should also consider the customer’s prescription on the product’s price and value besides considering the services needed by the customers regarding the product. After gaining the complete information, compare it with the competitors’ strengths and weaknesses to find out your superiority. It will be easier if you can convert the information and data gained into numerical format so you can conclude it easier through statistics.

The conclusion will be beneficial to formulate the best marketing plan to find the most effective method in attracting the customer’s attention and interest. You can also use the research result to improve the quality of your product, find the weakness and fix them all so your competitor will not use it to attack your marketing campaign.

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