Podcast Tips for Small Business

Podcasts can be an effective marketing tool if done right. This article looks at some of the issues that you will confront if you are considering using them as a part of your online marketing strategy. It is necessary you understand search engine optimisation (SEO) so that your Podcast is found. Podcasts seem to be available everywhere, but it is important to make sure it is the right thing for you to do in relation to your business. You will probably have to put a considerable effort into making good and regular Podcasts if you start. Online marketing is not something you can do once and forget about. Here is a look at Podcasts and ways you can improve the effectiveness of this approach. • What Are They? Podcasts are not very difficult to understand. They are essentially an audio file that is released on a regular basis. The aim is to have as many subscribers as possible, who will listen to your Podcast as it is released. Itunes is essentially the hub for Podcasts on the internet, although they are not limited to this. You may want to post your audio shows to your blog and other locations on your site, to ensure you get more exposure as you get started. • Timing.It is important, as with any other marketing, to make sure you do your Podcast regularly. People are creatures of habit. Retaining your subscribers will require regular and interesting content. It might be a good idea to have some back-up Podcasts prepared, just in case you cannot come up with something interesting for this week. • Equipment and More.While content is still king, it is important your audio quality is good. It is worth investing in a microphone that will give you good quality of sound. There are also small and simple audio applications that can clean up your recording. If something is easier to listen to, there are more chances of people listening to it. There are simple enough audio editing programs available that allow you to edit your recording. You can cut out those awkward pauses and mistakes. This will mean if you make a fumble, you can repeat your sentence and continue. Edit out the damage later. • Get Practice. You might want to start listening to some other Podcasts, and see if you can emulate some of the styles you hear. There are some truly boring speakers out there. Make sure you are not one of them. • Think About Your Listeners. As with all marketing, our audience is always the most important factor. You should think about the timing of your Podcast in relation to your subscribers. Do you want a jazzy feel in the morning, or a sedate and calming approach for an evening listen? • Apply the Same Rules as Your Blog. Nobody wants to listen to your sales talk or PR. Just as you do with your blog, you should be offering interesting and informative content. The advantage of using Podcasts is that users can listen to what you are saying as they do other work. If it is beneficial, they certainly will. • Make it Easy To Find. You are going to apply the same rules of SEO as you have done with the rest of your site and blog content. Make sure there is ample information associated with your Podcast on you and your business. Make sure internet users can find it. Speak to search engine optimisation specialists if you need help in this area. There is nothing worse than producing something, and you have no traffic.

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