4 Great Ways to Expand Your Flower Shop Business

Running your own small flower shop business can be really tough, especially in today's market. Not only are flower sales often seasonal, but real florists also have to compete with supermarkets and other large stores that sell bulk flowers as an afterthought – undercutting the small time businesses. To keep your flower shop afloat, it's time to get creative and come up with solutions as to how you can give people a reason to shop at your store instead of the large chains. Here are a few suggestions as to how you can bring in the people, expand your business and make some profit.

Have Native and Local Options

Basic business 101 tells us that if you want your small business to thrive, you must give people something that they can't get anywhere else. By providing a unique service, people will have a reason to come to you as opposed to going somewhere that has a more generic product; selling flowers that are different from the norm will do just this. Having native and local options not only gives you an edge in the market, but you will tap into people's sense of wanting to support what grows in their backyard. Additionally, the modern day “green” movement of consumerism has people thinking twice about buying something that comes from far away, and many are instead looking for flowers that have been produced locally.

Start a Delivery Service

Having the ability to sell flowers to people who can't get into your store will completely open up your customer base. Often people want to send flowers to their loved ones when they are out of town, and it is useful to them to be able to call your store and have flowers delivered straight to their special someone. Deliveries are also a fun surprise for the recipient if they are at work or in their office, so you can feel good knowing that you facilitated these special moments for people.

Go Online

The online flower invasion has left many small business owners unable to compete. The reality is, selling flowers online is a fantastic idea, and that is why these online businesses are so successful. So if you can't beat them, join them! Having your product displayed online, and giving people the opportunity to purchase them online, will bring in more customers and will also make it easy for those who are out of town to use your services.

Have a Community Presence

People in small communities generally prefer to use the services that are readily available to them as opposed to having to search far and wide in other communities. If you can get the support of the people in your area, they will always come to you for their flowers. Make sure your business takes part in community events such as fairs, festivals and sporting events. It also wouldn't hurt to make donations now and then to local schools, teams and clubs. If the locals know that you are loyal to them, they will be loyal to you.

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