The World Business

'I can't have the individuals who have offices here disturbed by people who act like this. Sales letters are, as a rule, general, not personal, and yet the best ones have the personal touch. Not only was he at perfect ease himself but and this is the important point he put the blacksmith's boy at ease. So devoted are some salesmen to their work that it is the hardest thing to tell whether they consider their calling a trade, a profession, a science, or a religion. It takes personal effort together with native ability to raise any one to a position of importance, but personal effort often needs supplementing, and many jewelry business houses have taken special measures to help their employees to become good correspondents. The season may be dull, the crops may be supreme, there may be strikes, lockouts, depressions and d

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