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One of the fastest and simplest ways for businesses to attract new customers is by using article marketing. It involves writing articles based around a topic related to the business' product or service. Before you use article marketing, there are a few things you should keep in mind. The article below will give you advice on article marketing. When submitting articles to the top directories, never use spun content -- always write new articles by hand. The top directories will not accept poor quality articles, and your articles will look bad by comparison to others on the site, which would defeat your whole purpose of building a reputation and drawing traffic. Write articles that are unique. With so much information currently online, many people are searching for information that is new and different. By providing unique content, the search engines may show favor on you and rank your article highly. With high search engine rankings being important, you will want consider writing articles that will be noticed. If you want to have a life AND work in article marketing, you need to take advantage of automation. There are many software programs which can assist you, but it's up to you to do your research before selecting one. Compare the services each software application provides, and then judge how much time it will save you. Lastly, compare the cost of each and you should be able to find one that suits your needs. Being successful at article marketing can sometimes be a task of trial and error. By seeing what works and what does not work well when producing articles one can grow from their success and do better overall. By learning what works well and what does not a person can better their articles. Before you begin your article marketing venture, it is important for you to understand exactly what article marketing is. Article marketing is a process where you write articles with links back to your website or to an affiliate site so that you can get traffic to your site more easily. Focus on formatting your articles so readers can digest them more easily. Break up big blocks of text into smaller bite-size paragraphs. Use lists or bullet points if possible, and add subtitles in bold to describe each paragraph. Readers want to be able to skim information quickly, and if that is difficult, they will just move on. Never stop promoting your affiliate business. Identify problems, find products that answer them. Create demand with well-written articles, make offers of good products and end every article or other communication with a call to action. Make these activities become second nature, and you will find that growing your business requires less effort over time and brings a higher success rate. Successful article marketers are those who have cultivated their own distinctive voice through their articles. The articles used to generate web traffic and solicit online business are a long way from the dry, emotionless type of writing encouraged in the academic and corporate worlds. Good article writers let their emotions and their character show in their tone and language. In conclusion, article marketing is a great way for business to advertise products and services. All they have to do is write an article relevant to their product. Potential customers will read the article and buy the related product or service. Using the tips from this article, you can use article marketing to gain potential customers.

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