Archive for the ‘Advertising and Marketing’ Category

Finding The Right Dental Internet Marketing

I am a damn good dentist, why by George I need any dental internet marketing services? Well, you are a good dentist. That's great! You even offer the best price in the whole neighborhood, or may be in the whole town. Wow! But, how will John know about these if he never comes to your clinic? Doesn't John need to know about you to reach you?

Don't answer. I know the answer and so do you. And that is why you need Dental internet marketing. Now, as we have established the need for dental marketing, let us move forward and see how to find a right one.

Finding a right dental marketing guy

Marketing a dentist's services is a specialized work and the companies having experience in dentist marketing and dental SEO should only be given preference. You need to follow the following steps in order to find the right dentist internet marketing guy for you.

The range of services offered by the marketing firm: Does the company you are considering offer a full range of web marketing services including dentist SEO, e-mail newsletter, PPC campaign, banner ads, content marketing, and forum participation, etc.? Industry exposure: What kind of industries does the company in question has served? Does it have any experience of marketing dentist or dental product online, or even any medical products or services? Pricing: How competitive is the price? Does it ask for one-time payment, or will you have to pay any retainer money to avail seamless services? How does the marketer planning to take the payment? Testimonial and reference: Can the company produce any case study or give reference? What people are speaking about the company on the Internet? Check if they are involved in any online scam? But, do not decide on the basis of one review. Anyone can write a bad review about anyone on the internet. Keep this in mind. Black hat or white hat: If you are to avail services of a dental SEO company then ascertain that it does not use Black hat SEO technique to get you a better ranking. It will hurt in the long run. Can you trust the company: This is fundamental to client and service provider relationship. Go with the dentist SEO service provider who is friendly with you.

You should pass each dentist marketing company through these steps before making up your mind. This is the right way to find a reliable dental marketing company.

Andrew Welkinson reviews Dental SEO and related services. When hiring Dentist SEO, services do your homework before you buy.

Email marketing; Scourge or Saviour?

Today email has changed the face of modern communications. We have the ability not only to open and read our emails at our desk or on our laptop but with mobile technology, our email accounts (and we're sure to have more than one) can live in our pockets. Smartphones and netbooks mean we can take our email wherever we go. And who knows what the new iPad will do for it!

So how has all this affected the power of email marketing? Well, firstly there has been a significant change in the way smart marketers are using email. There will always be the spammers, happy to spew out millions of emails a week with completely non-relevant subjects to every possible address on the planet. However, new technology and greater access to it now allows everyone the opportunity to harness email as it should be used, following that well-worn marketing mantra of Right Message – Right Person – Right Time.

With a stronger move towards the powerful concept of Permission-based Marketing, good marketers out there are looking for ways to get appropriate messages in front of potentially interested customers. More than this, we can learn about our customers too.

Email marketing, used properly, can become a cornerstone of a solid marketing strategy. It can be used to attract new customers, as well as maintain effective contact with existing ones. It allows us to deliver the right message in a timely way and, most importantly, to the right individual.

Other reasons why email marketing is still among the top tools for SMEs include:

Speed; there really is no other way (with the exception of SMS Marketing perhaps) of getting a marketing campaign running faster. You can release a campaign in the morning and start making sales in the afternoon. You also get very fast (real-time) statistics that allow you to fine-tune your marketing campaign as you go.

Split-testing; I can't believe there are still people out there who continue to run the same adverts week after week, month after month, with no plan to test them. This really is CRITICAL and split testing is the easiest way to achieve this. If you're not aware of how to do this, FIND OUT and stop wasting your money (look out for a blog on this soon!).

Return on Investment; because email marketing can be so much cheaper than other forms of marketing, if you USE IT PROPERLY, you'll see an amazing ROI. It's no longer about 'spray and pray' it's all about getting the mix right and being highly targeted.

So what is the magic mix? Well I'm going to give the game away at my next seminar on Email Marketing but here's a sneak preview of the elements that I've found have a massive impact on results:

Get good data – This really is rule number 1. You will want to collect and source data in the right way and if you're buying/renting data then use good suppliers, there are many out there. Quite simply, no other factor will increase results as much as good/relevant data.

Use a good email system – Forget about trying to manage your emails through standard applications like your Outlook account, you're wasting your time and money. A proper email marketing tool will give you amazing power and control over your campaigns and help you to build progressively. Try the PUSH Email Marketing System (see www.nialadams.com)

Know how to play the game - Understand how email marketing works and what the 'rules' are. These are really quite simple (when you know them!) and will help you double, treble or more your campaign results.

Get strategic as well as tactical - Ensure that you build your email marketing into your overall sales and marketing plan. It will never work effectively for you if you just do it occasionally and with little thought or attention.

And lastly...

Always remember to use email to appropriately - It will help you to build your community and maintain contact with it. Stick to the guidelines and you'll ensure your emails are seen as positive communication, not intrusive and annoying.

Quite simply; I help business grow using well tried and tested methods of marketing and sales.  Good business isn't ‘rocket science' and yet so few people really understand how to get the basic mechanics right.  There is a simple formula that every business, no matter what size, type or location, can follow.  I'll share with you what I've spent over twenty years learning that makes successful businesses tick!

I guess I could ramble on about my talents and expertise but I'd rather let my clients (past and present) tell you what they think… that seems much more appropriate!

5 Red – Hot Tips on Succeeding in Affiliate Online Marketing

Affiliate online marketing has been progressively famous for the past years. Most programs provide home based businesses the chance to use various sales people who are only paid for the outcomes they get. Most starters in affiliate online marketing are also given the benefit in the fact that they can start an online home based  business even though they only have a few capital.


The compensation for affiliates is well high and the trained affiliate online marketer can make thousands of dollars each month. This condition is direct to the increasing number of affiliate online programs that are offered to every prospective marketer. With the boost of chances, many questions appear on how you will opt for precise opportunities, what are the requirements needed in choosing a program and which program will give an essential income?
 
All these questions when answered and delivered correctly will surely lead you to success.
 
Below are 5 red-hot tips that will help you in assessing home based businesses and their affiliate online programs. These tips will ensure you of success without the need of wasting too much effort and money.


1. How much does the home based business will compensate you?


It is necessary that you know how much you should anticipate from each sale. It would be useless to spend more of your time and money endorsing a product and being not compensated well in return. There is a possibility that you could end up wasting more on promoting than you are about to do on sales. With this, it is better to stick on endorsing the products with high payments, unless you have initiated a role market where you can trade large numbers of product, and get significant payments.


2. How much website traffic does an ecommerce site get?


Try to know the quantity of website traffic the home based business site is previously getting. If the site is placed on the top 100,000, the home based business is having a better amount of website traffic, and there is a chance that it already has many affiliates. If it is placed under 500,000 it is either not good or it must have a good chance to earn money.


Do constant research on a product if the site has a low website traffic standing. It would be a great idea to purchase a product yourself if only you can pay for it. If not, you can also make a research to learn if there are any unpleasant remarks about it online.


If you think everything is doing fine and the product is great, you probably have found a hit!


3. How regular are the payments given?


Some home based business give their payments each week, others once a month, and some would pay every 4 months. It is necessary that you have an idea on when to expect your commissions.


It would also be a great idea to know the smallest payments that you have to make before you are compensated. Some affiliates will not send your commissions until you gather a definite amount. However, there are affiliates that compensate the moment the sale is completed.
 
4. Does the home based business compensate on succeeding sales?


Some affiliates will only compensate on sales through clients viewing their sites through a direct link from your site. They will compensate you nothing for a few succeeding purchases that the clients make if they directly view the home based business website. It is necessary that you be compensated regardless of the way the client revisits the site if you are to make a profitable home based business.
 
5. What marketing resources do the affiliates provide?


Find out the kind and value of marketing materials that they offer for their affiliates. Will they offer articles or content that you can utilize to endorse them on your website? Are they offering free guides, special offers and samples, which can be of great use in promotion?


If you think their marketing resources are just as fine, it is possible that the home based business will give good assistance for its affiliates.


However, there are also times that you gather better reactions by means of your own marketing techniques. If the affiliate online programs you are promoting have already been in the home based business for a long time, it is probable that all the promotions and marketing are outdated and been over exposed.


Therefore, new promotions will initiate your readers to think that yours is a fresh product.


Affiliate online marketing can be a very profitable home based business and a great starting point for everyone new to affiliate online marketing. Looking for an accurate affiliate can be a delicate home based business. So, the best thing to do is to make your studies and inquiries. You can use the above questions/tips as your help to searching a home based business that allows you to achieve your economic objectives.

Alexander Gorbachev invites you to visit his home based business website for information you can trust. If you are a home business opportunity seeker he will help you. Also you will get "$100 a day income system!" And The Good News...He is willing to share this exact system with you today... ABSOLUTELY FREE! Find legitimate home business ideas and opportunities to make money that really work by visiting here now: http://www.WorkAtHomeGreat.com

Effective Email Marketing with Integrated Technology & Measuring for Business Success

Introduction

Many organizations are utilizing email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?

In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money. 

How can effective Email Marketing Help Your Business and Drive Results?

How you ask?  Well, let’s start with efficiency.  The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources.  At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself.  In our client’s case, the email marketing system or email marketing service is the database.  In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form.  In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.

 Email triggers can be a useful and impactful tool for customer acquisition & lead generation.  We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical.  This can help to separate your business from the competition.

The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost.  If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment. 

 Testing to Drive Results & Revenue?

Once you have become proficient with your automated process, it is time to start testing your email campaigns.  There are a number of different tests you can do with a single email campaign.  These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action.  The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI. 

Conclusion

The truth is that just about every business uses email marketing to communicate with customers.  Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results.  These are simple fundamental businesses practices that should be gone.  The ability to establish internal processes and best practices are critical to every business’s success. 

 The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results.   It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics.  Continue to push the envelope for maximum results that will lead to maximum returns.      

 

 

DaBrian Marketing Group is a Search Engine Marketing & Web Analytics agency located in Reading, PA 19606

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