Archive for the ‘Advertising and Marketing’ Category

Learn Online Marketing – a Sure Fire Way to Do Business at Home

After this article concludes, you will have learned that most people do a 9-5 job because they have no other option. Given a chance, we would all like to be at home, do things the way we want, spend more time with our family, play our favorite sport or give shape to a hobby. Thanks to the Internet, we have in our hands a powerful weapon that can give us more time, more flexibility and yes, the freedom to do a successful business that we’ve always cherished. The key is online marketing. Online marketing involves promotion or marketing of a product or service online. There are many who work from home and do a fabulous job. They earn a lot of money and also save on their time, which would have gone into commuting and spending hours at work. However, online marketing is a fairly new concept which is spreading like wildfire. Still, there are some who are apprehensive of doing business online.

Let us look at some of the problems involved in online marketing and their solutions:

1. I am not computer literate. This is not for me.
2. What if I am cheated?
3. I do not know how to do business online.
4. What if I lose my focus?

1. It is not necessary to be exceptionally good with computers. A basic knowledge of computers and usage of internet is enough. A trusted friend, a family member or the person you’re working with will gladly help you. However the best thing will be to invest in a computer course to learn the basics.

2. Trust reliable companies. Of course, there are a lot of companies that advertise 'get rich quick' schemes and 'fast money' programs. Stay away from those. Look for reputed companies that have excellent third party reviews or feedback online.

3. You can start a blog or a website of your own and apply for the Google AdSense code. You will get contextual advertisement on your website and if anyone clicks on the ad on your site, you will make money. Apart from Google, there are other online advertising companies also like Yahoo, MSN, MIVA, AdBrite, etc. You can also make money recommending the products and services of other people; the concept is called affiliate marketing. Some of the major affiliate advertising companies online are Clickbank, Commission Junction and Amazon. You can also be paid for reviewing a product, service or a website. There are various online research companies that pay you for doing online market research and surveys. You can also do Network Marketing, Direct Sales or MLM online.

4. Since you will be working alone with your computer at home, you may lose your focus if you are being disturbed by issues or problems with your family. Under such circumstances, you should make sure to allocate a certain amount of time only for your business. Keep your home office separate and away from distractions and noise. Finally have the belief that you will succeed and work towards realizing it.

Strategies for Researching the Market

Do research and find some of the finest programs online that pay you well. I have mentioned some of them above. Researching your market is perhaps the easiest way to assess it. Market research does not have to be costly, nor does it have to be a complex process. It can be as simple and as easy as surveying a cross-section of your consumers (focus group) to get their opinions about the product or service you will be offering, or conducting a telephone or mail survey. The disadvantages of using the telephone or mail survey method are the individuals you contact may not be interested in responding to a survey. Other market research techniques include analyzing demographic data, such as population growth/decline rate; age range, sex, income/educational level; brainstorming with family and friends, focus group interviews. Whatever method you use, your focus should be on gathering enough information to determine who your potential customers are - their needs, wants and expectations; if there is a demand for your product or service; who your competitors are and how well they are doing.

Market research is an invaluable tool that can save you time, effort and money. You should start your online business and make sure to keep a persistent, consistent, focus in your approach and the results will follow. One of the best things about using Online Marketing to make money is that you won't be stuck in the 9-5 grind. You can say goodbye to long commutes and moody bosses and co-workers. You will decide when, where, and how long to work. Best of all, as a home-based business owner, you'll decide the size of your paycheck.

Mal Mortoo is a Professional Marketer strongly involved with his Personal Growth & Development and has a strong desire to share what he learns with others. To discover your legitimate business goto Real Wealth Success. If you wish to know more go to Extra Wealth. Here you can find info on Financial Planning &more Financial Planning.

What Do Online Marketing Companies Do?

There are a number of online marketing companies that offer interent services to their clients in order to make them popular and successful in online business. Internet is a growing platform in India where businesses can become successful with free enterprising online. The most important tool for this is to make a wise selection of your online marketing company.

In order to make sure that your business is flourishing online, make sure that your online marketing company is providing a wide range of services. A good online marketing company should be able to provide premium services like search engine optimization, website designing, content management, online marketing strategy but also other features like rss feeds, blog creation, article submission, forum management and so on.

It is also important to see that the online marketing company that is managing your website is using the best of the technologies in the industry. It is important that they keep updating themselves with the latest trends and ideas in the market so that they do not lack updated skills.

There are several companies who also keep a track of your business growth. This is an added advantage to your business. The online marketing companies will not only work towards making your business better but will also help to study your growth. They will show you a list of records which, will tell you what is good and what is bad in your business plan. This is a unique quality that acts as a perk to your online business management.

There are several fake online marketing companies that promise big things to their clients and fail to accomplish them. Be very careful of such corrupt firms. It is wiser to appoint a company for your business only after a thorough study of their professional background. Always prefer to associate yourself with a reputed firm. It is check their previous client list and result records. Check their financial status, and the professional skills they possess.

Do not go overboard in believing their work. Always keep a close eye on their work and keep flowing up with them from time to time to learn about your website status. A good online marketing company will understand your goal and objective and consider it to be their ultimate target. This is how you and your service provider can collectively reach a set target.

Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, SEO services, ecommerce website design and search engine marketing over the globe.

The Enterprise Management Rule (II)

In last article, we have talk about the first two chapters of the enterprise management rule, today, let’s continue others.
Chapter III: a flexible and effective incentive
An effective incentive would ignite the passion of employees, prompting them even stronger incentive to work so that they can generate the desire to surpass themselves and others, and potentially release a huge driving force for the enterprise vision to give their passion.
25. Catfish Effect: Activate staff
26. Horse-fly effect: promote an awareness of competition
27. Rosenthal effect: full of hope of incentive
28. Peter principle: promotion is the worst incentives
29. "Bowling" effect: the difference between appreciation and criticism
30. Elimination through selection rules: play out of the limits of human ability by competition and elimination
31. Murphy's Law: lessons learned from its mistakes
32. "Garbage can" theory: an effective solution to their jobs and excessively bureaucratic style of work
33. Pygmalion Effect: How to achieve incentive in the "pressure"
34. Yokoyama's Law: to motivate staff to work spontaneously
35. Soapy water effect: critics will be caught in the praise
36. Wilson's Law: Example is better than precept
37. McClelland's Law: Let all employees have a right to participate in decision-making
38. Blue Berger's theorem: create the necessary sense of crisis for staff
39. Heller's Law: effective monitoring, mobilizing the enthusiasm of the staff
40. Incentive multiplier formula: using praise to motivate staff
41. Top-heavy management rules: Powers granted to employees
42. Old John Dixon theorem: not to be a charge of being tired
Chapter IV: Communication is the management of enrichment
Matsushita had a famous saying: "Enterprise Management in the past is communication, now is communication, the future is also to communicate." Manager's real job is to communicate. No matter what the time, enterprise management cannot do without communication.
43. Hawthorne effect: let employees vent their dissatisfaction out
44. Jieheng Li's Law: use a frank and sincere way of communication
45. Communication potentiometer effect: Equal exchange is to ensure the enterprise effective communication
46. WILD Theorem: Effective communication begins with listening
47. Kick the cat effect: not to vent your dissatisfaction to subordinates
48. Lei Baofu rule: understanding themselves and respecting others
49. Terry's Law: frank to admit their mistakes

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Tips for Growing Your Online Business

It is possible to be very successful with internet marketing, but not until you've learned the first stages. What follows are a few internet marketing techniques that will help you get off to a good start with your online business.

First you need to learn the value of follow up marketing. There are thousands of products being sold online everyday, which means if you're into Internet marketing of any type, then you should expect some heavy competition. It can be difficult to make a buying decision when faced with so many choices. The sheer number of options makes it difficult to know which is the right product and which is not. This is why you need to realize the importance of following up with your prospects, so that you can convince them that your product is what they're looking for. Because people buy for emotional reasons when shopping online, their purchases tend to be on impulse. For this reason, they won't make a purchase the first time they see an offer. Only after they have they been exposed to the offer at least seven times will they strongly consider buying it. The Internet makes following up on your prospects easy with the aid of autoresponder services. An autoresponder is nothing but a simple email marketing tool that automates the process of sending mails based on the schedule laid out by you. There are several such services to choose from, like and Next you need to know how to follow up effectively. Load your autoresponder with pre-written emails and schedule them to go out with a gap in between. To get your prospects to opt-in once they come to your site, offer them a quality bonus. Use the contact information you garner, and let your autoresponder take care of the follow up. As long as you keep plugging in contact information, your autoresponder will keep working for you.

is quality website traffic. Many inexperienced internet marketers waste their money on low quality traffic that does them no good. Your traffic has to be highly targeted and specific if you want to see sales coming your way. So always invest your money into paid marketing such as Pay per Click, banner advertising, solo advertising, etc. If someone promises you a huge number of visitors at a cheap price, stay away.

Successful internet marketers know that there is more to the business than just selling products. Handling your customers properly is another key to success. Building long term business relationships with your customers is what will keep you successful. So if they need any kind of help later on, you shouldn't hesitate. Because, without existing customers you have no business. Because getting new customers is expensive, you don't want to ignore those that already trust your business and may buy from you again.

Internet marketing has created many wealthy entrepreneurs over the last decade or so. If you start out assuming it will be too hard or complicated, then it will be. It takes effort and persistence to succeed in this field.

Market Golden is the chief writer and editor of <a rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href=""></a>. He writes about subjects related to money making and is constantly providing new and fresh content for the business world.


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