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Archive for the ‘Advertising and Marketing’ Category

Creative and clever advertising - Internet marketing online businesses depend on it. Advertising is the key to any successful online business. Considering how many others are competing for your customer's money, it is not surprising that advertising, online marketing, and promoting on the Internet have become something that every entrepreneur who took an online business to the Internet has become familiar with. Outstanding goods and services are not enough to draw customers and patrons, but spreading the word of how and where the products can be found is just as, or maybe even more important.

In the past days of advertising, online business advertising was mostly done with banner ads. Most of the banner ads tried to attract people by being more colorful or brighter and than their competition, but this soon turned into ugly, gaudy banner ads that would make eyes burn out. Then when the vibrant color wasn't good enough movement was added to the banner ads. Therefore, banner ad advertising became online business advertising at its worst in some cases and got a bad reputation. Many website owners pulled most of the more obnoxious ads. Obviously, this left merchants scrambling for other methods of online business advertising for their products and services.

Those who were more creative subdued their banner ads to be more elegantly constructed and agreeable to the eye. Instead of going for shock value they enlisted the aid of affiliates to widen the word about their products.

In addition, these online business entrepreneurs looked to other media to spread the word of their products, and rapidly these methods paid off. Print ads are now regularly used for online business advertising, and now a website takes the place of a telephone number more often. Clever online business advertising, Internet marketing at its best has once again reclaimed the market place and made it a welcoming place for consumers and a competitive environment for merchants.

Article marketing or content marketing has become one of the most accepted ways of online business advertising. This method takes more time than placing ads, swapping links or banner advertising. Writing and submitting articles related to your product or service may take longer but the payoff is much greater. If your article is of good quality other websites may publish it, and your online business advertising will multiply with little more effort on your part. This method will increase the links back to your website, drive targeted traffic to your website and increase your name brand recognition.

The more your website and name are seen online the more trust you build with consumers and the more your business will grow. Your business depends on creative online business advertising.

The Internet is the new gold rush for business sales and new forms of online business marketing campaigns are flooding through cyber-space.

The problem is identifying the legitimate campaigns from many of the scams doing the rounds. As the International business guru I am often asked by my clients to recommend good quality online marketing secrets.

The following is one particular promotion.

Marketing for online business a marketing business secret outlines a dynamic new business marketing system that you only pay for once, but continues to pull in customers for up to 4 years or longer?

Would a new business marketing system that is blasting all success projections to smithereens interest you? Would it interest you to know that this new business marketing system is so dynamic that hundreds of other credible businesses will promote your business for you at no additional cost to you?

Would it interest you to know you can track the progress of this dynamic new business marketing system at the click of a mouse from any computer with internet access from anywhere in the world?

Would it excite you to know this business marketing system for multiple different business sectors has achieved greater than projected success in every sector? And that this system is about to be launched globally shortly?

How interested would your business clients be, if they didn't have to spend days or weeks sat around a table brainstorming marketing ideas with a conventional marketing company, only to find out that most of the ideas cost too much to implement and then fail to succeed?

This marketing for online business is a marketing business secret. It's new... It's very new... And I want the readers of this article to be the first to hear about it.

Business Directors and owners regularly pay search engine optimisation (SEO) companies tens of thousands of pounds to get an elusive first page natural ranking on Google and other search engine web sites.

As a business growth consultant for numerous businesses I have fired 6 different credible SEO companies in the last 2 years because they failed to achieve better online marketing success than I can achieve myself.

All of these six companies informed me it would take between 9 to 18 months to get a Google first page natural ranking. I paid one reputable SEO company £9,000 over 5 months and they never got me a first page Google or any other search engine position.

The last SEO Company I fired were retained on a 12 month contract at £30,000 per year. They also promised, but failed to deliver a Google first page listing.

Did you know online buyers are 4 to 6 times more likely to buy from a business that is positioned on the left hand side of the search engine screen, than from a pay per click or sponsored link on the right hand side of the screen.

How many times has one of your clients said, "I wish I could just get a Google first page listing?" Google first page listing has become the Holy Grail for many businesses struggling to achieve online success.

Think of the value of a Google first page listing. Now think of the value of multiple Google first page listing. How would you feel if hundreds of other internet businesses found your article so credible they post it on their own business web sites promoting you and your business throughout cyber space?

How much value would your business clients place on you if you introduced someone who gets their business listed on multiple high ranking search engine pages in a short time frame? This perfectly legitimate online marketing system has the capacity to dominate search engine page 1 listings?

Every one of the 6 SEO companies I fired, informed me that no search engine would allow the same article to get more than one listing position on any search engine page.

This new business marketing service proves them all wrong. One of these online business marketing secrets is that it doesn't matter if your business is a niche business, as this cross sector system work for all business sectors.

Have you ever heard of a business marketing company that has achieved position 1, 2 & 3 on the first page of Google with the same article?

What about position 1, 2, 3, 4 & 5 on the first page of Google with the same article? Ranking at Google position 1 to 5 is classed as 'above the scroll' total natural search domination for the same company or product.

This new online business marketing service is so finely tuned, business owners get disappointed when only achieving positions 1 to 5. Another one of the secrets associated with this system is that the greatest success was total domination within the last month by achieving the first 1 to 32 positions on the first 4 pages of Google.

The dynamic online marketing service Includes

1.Online research of your company, products services and search engine positions

2.Online research of relevant key words and key phrases to include in your search engine positions article.

3.A unique and dynamic article written specifically with one aim, to power drive you and/or your business up the organic search engine positions listings.

4.An embedded anchor link in the footer of the article which links back to your web site.

5.Every time another business or web site owner runs a copy of your article they feature your resource box at the bottom of the article which contains your web site address and an e-mail address. This promotes your search engine positions.

6.You can also post our article on your own web site Blog. Because this is a new venture in the pre-launch phase the name and contact details of the company are not being released yet.

However from the middle of October you will be able to identify the company via an online search. In its basic format I can inform you that the company offering the service will provide the following:

Marketing for online business a marketing business secret - this is what they do

1. After extensive online research they choose the title of your article.

2. After extensive online research they choose the precise keywords and key phrases required to turbo charge your article up the Google first page listing search engine rankings.

3. They may on occasion utilise an incorrectly spelt or grammatically incorrect key word or key phrase if their research indicates large volumes of people are searching for something relevant to your business, products and/or services but they are spelling it wrong when entering it into the search engine browser.

4. They write a unique content article of anything between 750 to 1,000 words.

5. They list the article on their own web site or yours if appropriate, to gain original content status from the search engines.

6. They distribute your article via one specialised online marketing service who then distribute it out to hundreds & hundreds of other credible business web and Blog owners who deem it credible enough to post on their web sites and Blogs.

7. They pay all submission & administration fees for this service.

8. 7 days after final submission they contact you with your search engine placement positions. (If they achieve instant success they may contact you earlier.) You can of course track the progress yourself.

9. They maintain copyright ownership of every article which enables them to offer the article to all legitimate web sites.

Here's what they can't, and don't do

1. They can't write an article openly advertising your company, products or services in the main body of the article.

2. They can't list your company name in the main body of the article.

3. Do not be concerned by this, as they will include details of how to contact your company online and an e-mail address in a resource box at the bottom of the article. With the internet gold rush for businesses it is critical to enhance your online marketing presence.

Business to business internet marketing is a cost effective means of promoting your products and services. The internet, because of its vast number of users, has become one of the most direct ways in which you could connect to your target market. In business to business marketing, you are targeting a larger percentage of your target market by appealing to a greater number of them using the internet. Business to business market is consisting of the individual prospects and the business to business prospects. In terms of the individual prospects, these can be anyone in the market who are willing to purchase the product or avail of the services that you are offering. Individual prospects are those that rely on personal choices. On the other hand, business to business market includes individuals who are basically making the informed alternative of using products and services that will prove to be worthwhile for their businesses. In business to business internet marketing, the advantage will be on the ability to reach the business to business market effectively. It is easier to reach the individual market through different forms of media like the television. In the case of the business to business prospects, it is only reasonable to consider the fact that people belonging to these enterprises are busy ones who have very limited time to spend on mass media. This is where the use of the internet will be major element in business to business marketing. It is best to consider technology as a means to improve your business. Through the internet, your ability to reach other business enterprises who can possibly become a potential client will increase your competitiveness in the market. Other advantages include lower costs in implementation and effectiveness in measuring statistical data. While you should not abandon the traditional means of advertising, internet marketing offers you a way in which you could advertise and promote your products and services inexpensively but with the assurance of being able to reach greater markets. When it comes to the effective measurement of statistical data, it is beneficial to consider internet marketing because you can easily determine which kinds of campaigns are more effective than the others immediately. The target markets in internet marketing only have to take a few clicks so it will be easier for you to track down which campaigns are generating more viewers and can easily discard those that are not performing. Business to business internet marketing can be achieved easily if you know how to embrace the technology and find the right measures in which it can be done. If you are interested in using this form of marketing technique to generate more clients and income as well, your best option is to know exactly what will be best for your target market and find a way in which you can integrate it into your internet marketing strategy. Although it can be considered as a relatively new way to promote products and services, the fact that it can be done at lower costs and can be more effective in connecting to your potential clients, be it individual or business enterprises, can be a big advantage for your business.

On the one hand, it's extraordinarily straightforward ; a large amount of the concepts of Internet Marketing are quite easy to understand and implementing a lot of systems can occasionally be straightforward, or at least appear that way. On the other hand, marketing a business or product on the web can be tricky, and mistakes can be dear, which is why most web enterprises end up outsourcing Internet Marketing Services. That's why it's never smart to dive into this type of thing alone. Even if you think that you know what you're doing, getting a professional Internet Marketing Services input can really make an entire world of difference.

Take your basic website as a fine example. There are many programs out there which make it so anyone can build a website. There are templates galore which make it look like you can just stick in your own information and be done with it. If you don't have web design experience though, and especially if you do not have design experience, the result can look very thrown together.

An internet site is swiftly becoming the anchor of every business--more than the small office or flagship store--and a lot of things ride on its success. When that site looks "homemade" it gives off a lousy first impression. Regardless of how good the product is or how informative the site is, people will still get turned off. In this manner, it is like so many other aspects of your business. You did not come up with your own trademark, you didn't build your own display cases, and you didn't do the inside design for your office. So why should the website be different?

The website can look great and still hurt your overall Internet Marketing campaign if you aren't using professional Internet Marketing Services, though. That is because there is more to a site than meets the eye. If it's navigational structure is off, search engines won't be ready to index it correctly. Then, if the content they index isn't optimized in the correct way, the site can get penalised in the rankings.

That search engine optimization is a big thing, and it is far from a precise science. Take keywords, for example. The algorithms that search out keywords are continually changing, and professionals try and keep a lid on of this. When inexperienced folk try and add keywords to their site their strategies can easily be outdated. Worse, if they do not really understand how keywords actually work, their site can get taken out of search results altogether. Outsourcing Internet Marketing Services will avoid the mistake of outdated promoting tactics and promoting the wrong Keyword.

Moving away from the internet site and into other aspects of Internet Marketing unearths other risky areas. Pay per click advertising is one of them. Managing pay-per-click adverts involves choosing the best keywords to associate them with and calculating the price that each click can be worth. Neither of those things is straightforward. A stupefying number of business owners use pay per click wrong and wind up wasting cash and not earning money.

When all is clear, you'll find that any Internet market methodology will call for help from professional Internet Marketing Services. You still may choose to do a large amount of the work yourself, and in plenty of strategies that is OK. Having guidance though, such as consulting from an Internet Marketing Service, will pay off in the longer term. There's no sense speculating with your business with promoting mistakes you might have evaded had you seeked the professional help.