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Archive for the ‘Advertising and Marketing’ Category

Businesses are moving at a furious pace to the Internet. Being online is becoming a commodity! Where it used to be "cool" and often expensive to be online has now become "normal". And if you are a savvy shopper, also pretty affordable. Very soon it will be just unheard of for anyone not to have a www piece of online real state as a business owner.

So what is the result? It is just unbelievably crowded out there. There are more than 7 billion Google searches performed online, 6 billion YouTube videos (as of the date of my research), 156+ billion websites, 110 million Myspace profiles with Facebook right behind at 60 million! And you know what is the kicker? With so much stuff out there most people report they do not even trust content anymore!

It is survival of the fittest at its best out there! You have to think on your feet and have to seize the opportunity to reach your target audience like lightening, and before it strikes! But how?

A solid online marketing strategy that is focused on identifying your target audience and at least 95% content driven. You see, in online marketing your goal with your message is to generate traffic to your site. No traffic, no leads, no sales, no business! And that traffic must be targeted high quality leads looking for what you have to offer and ready to rock and roll on your site with wallet on hand. At least that is what your online marketing strategy should be focused on when those leads are costing you money!

To generate traffic, you must generate interest. And to generate interest you must be a savvy marketer trying to capture your customers attention with irresistible messages that aim directly at their emotional being. The messages must be spread amongst different avenues of delivery and they must be carefully crafted to attract only those prospects that would most likely be interested in what you have to offer.

You cannot focus on just one delivery method only and you cannot just throw an ad online and leave it at that. And well, hopefully you know that you cannot design a message that will sell to everyone! Focused marketing equals higher return. Divide and conquer. If what you sell is available to different audiences, then your marketing strategy should be divided amongst each of those audiences independently and what makes them look. More work, yes, more sales, YES!

Slap and ad online with a picture of your product and loose easily against a wittier competitor that put up an article with valuable information that people can digest, use and apply. Why?

Content online is usually just more attractive than ads mainly because of the sheer number of them popping out at you! And typically online surfers are looking for information and not to be sold on something. Besides, most people don not even look at ads anymore, let alone click on them! Do you?

You must develop a master marketing plan to find your target market, focus on that niche and market away. Here are the top marketing mediums utilized today by savvy online marketing strategists:

- Web 2.0 (social sites like MySpace, Facebook and Youtube)
- Pay Per Click Advertising (Google Adwords, Yahoo)
- Article/Ezines
- Email Marketing
- Press Releases
- Banner Advertising (as long as part of a complete strategy with other forms or marketing)

Focus on 1 or 2 at a time until you become proficient at generating at least 200-300 leads a week to your site. Then move to the next one or two until you master those.

A word to the wise, it is not easy to market online and there will be a learning curve, so buckle down and stick to it. Once you can master 2-3 of these techniques, your traffic will flow steadily. Focus on content, focus on diversity and focus on identifying who your target audience is and market with their needs in mind. Be the ball Danny! Be the ball!

As a marketer, your job is to get people to your site by crafting the ultimate marketing plan. Then it is up to the sales person to convert those customers once they get there. Best-case scenario, you will not have to wear both hats!

Good luck designing your mastermind online marketing strategy!

Advertising your business, whether online or offline, can be quite expensive. In order to combat the rising costs of advertising, try seeking out free online advertising. You'll be surprised that it's not hard to find!

The goal with all businesses is to secure more business. To do this, whatever product and/or service being sold has to be made public. If you are tired of spending tons of money without getting higher results in return, we feel confident that using free online business advertising methods will help.

Today, internet advertising and marketing has become extremely popular, allowing you to reach well beyond local boundaries. This particular technique actually involves millions of businesses that offer free online business advertising, working in a tag team method. In other words, businesses work together, boosting sales. An option that works very well is free classified advertising.

With free online business advertising in the form of a classified ad allows you to list precise information for people to find. Typically, this option works by letting you sell your products and/or services in a personal way that connects easily with other people. With this, you can highlight what your business offers easily and widespread. While there are some classified ads that cost a little money, many are free.

What happens with this type of free online business advertising is that revenue is shared. These sites draw in a lot of traffic, which consists of individuals and businesses looking for something very specific. The items being advertised are neatly organized, making the process of finding a product and/or service fast, quick, and convenient. Therefore, to receive more visitors to your website online advertising space is bartered between businesses. Obviously, this strategy benefits everyone without costing a dime.

Not only is this type of advertising easy, it brings with it many features and useful tools. For instance, rather than have to go through tons of steps to get your products and/or services listed, the sites are easy to navigate using the tools provided. Of course, the key to any free online business advertising method being successful starts with finding the right service with which to deal.

Some ads, for example, are focused on a specific group, and others are more general and don't focus on one type of audience. To get even more attention, we highly recommend you consider using several free online business advertising sites and methods. This way, you reach a much broader target, attracting not only more people but also the right people to your business. Online classified advertising is a huge bang for the buck, and brings a lot of value to your business no matter what size or type it is.

In last article, we have talk about the first six chapters of the enterprise management rule, today, let’s continue others.
Chapter VII: Innovation is the life of enterprise
Innovation is the driving force for development of the core, is the inevitable result of market competition. Only through innovation enterprise can break the routine, break traditions; only constant innovation can be invincible forever in stimulating competition.
77. Davidow's Law: continue to create new products and eliminate old products
78. Path dependence: step out of a fixed way of thinking
79. Flea effect: managers do not self-handicapping
80. Buren Law: Failure is also an opportunity
Chapter VIII: intelligence and strategy for decisive competition
The 21st century is a highly competitive age. The biggest weapon for survival is competition. In this contest, the management of the methods of competition, competitive strategy and competitive means will become a key factor in corporate victory or defeat.
81. Dogs mastiff effect: let enterprises to survive in the competition
82. Zero and game theory: to achieve win-win situation between competition and cooperation
83. Superfish rule: speed determine success or failure of competition
84. Matthew: Only the first, there is no second
85. Niche's Law: to find differences in competition, to achieve dislocation management
86. Monkey - Elephant Law: small win over large, the weak win over the strong
Chapter IX: details determine success and failure
The inequality of details implies that 1% of the errors led to 100% failure. The failure of many enterprises is often because of the details having not been coped well. Into any details been done, companies will not be within a problem.
87. Broken Windows effect: timely correct and remedy the problem that is occurring
88 Domino effect: all goodness is hard if only one goodness, while all will be bad easily if only one bad
89. The Butterfly Effect: 1% of the errors led to 100% of the failure
90 Hein's Law: any unsafe incidents are preventable
91. Wang Yung-ching's Law: to save a dollar is equal to a net profit of a dollar
Chapter X: playing marketing card excellently
No successful marketing, no successful enterprises. Marketing activities are the ultimate means to achieve profits. In the market homogenization of highly competitive products, marketing often determines the success or failure of business.
92. Veblen effect: the higher commodity prices, the easier it will be selling
93. "100-1 = 0"'s Law: Let every customer satisfied
94. Tank Theory: find the most essential needs of customers
95. Bullwhip Effect: Enhancing Supply Chain Management
96. Frisch's Law: no employee satisfaction, there is no customer satisfaction
97. 250 Law: Do not neglect any one customer
98. Brit Theorem: make full use of the role of advertising promotions
99. Nirenberg's Law: in success of negotiations, both sides are winners
100. Weite Lai Law: starting from the people do not want to

You are living on the West Coast of the United States and you want to do something on the Internet that will positively impact your business. Maybe you live on the East Coast, and think you have to find a place geographically near you. Maybe you aren't even in the continental United States. In this day of Internet advertising in Denver or otherwise, it doesn't matter where your company is located, you simply want to reach as many potential clients as you can.

You don't want to spend too much money to do that, but you want to see results for what you do spend. You have heard a lot of negatives, but you also know that Internet advertising can be helpful. You aren't a computer expert. Designing a web page seems like calculus to you. You don't like the idea of placing advertising into this strange media, but you also have a feeling that you are losing customers if you don't. What to do?

Try New Media, who specialize in Internet Advertising in Denver. No, you don't have to place an order right this minute. Just talk to them. Tell them what you would like and what you want to spend. Ask them questions. Ask them how long they have been in business. Ask them what services they provide for you, the business person. Ask them if they can provide any evidence of what their prior customers think about their services. See what they have to say.

Now, try finding a few other places. Ask them the same things. See what they have to say. Compare responses.

The first reaction might be to look at the advertising company who provides the cheapest price. That has its value in the business world, but it also has some problems. There is the old saying that "You get what you pay for". For what services are you willing to pay?

Internet advertising can be inexpensive. Frequently, however, it is inexpensive for the people who know exactly how to make the Internet work in their favor. Do you? Do you understand the concept of SEO or Search Engine Optimization? Do you know what search engines might be most appropriate for your service or product? If more than one search engine might be useful, which ones? What keywords will get you the most impact? Will you be better served with a weekly, monthly, quarterly or yearly contract? How do you know that you are getting the most advertising for the dollars you spend?

Internet Advertising Denver understands your concerns. They understand that you know your business, but don't know, and don't want to know, exactly how an Internet ad needs to be optimized. You just want to know how it will best work for you. The staff at New Media, specializing in Denver Internet Advertising can talk to you and tell you what you want to know, in language you will understand. They have had ten years of success with large and small companies. Most of those companies tried another advertising company, but stayed with Internet Advertising Denver. There must be a reason. Talk to them. You might find that you will stay with them as well. Internet Advertising Denver may be just what you need to get an edge on the Internet market.