Archive for the ‘Advertising and Marketing’ Category

Your Small Business Target Marketing Must be Built Around Your Unique Selling Proposition

Copyright (c) 2008 Paul Flood Marketing, LLC

When you create your marketing programs, do you believe your investment should only get your name out there and build your brand. There's an ongoing debate among marketers about the value of this strategy.

Those of us in the direct response crowd disagree with that thought process because the typical small business owner usually lacks the resources to wait for prospects to need their service. We believe marketing investments should generate leads or clients with branding being an added benefit of the investment.

An additional problem with pure image or brand advertising is that it is very difficult to track and measure its effectiveness. In my mind, if I am going to invest in my company, whether it is in advertising, direct mail, new equipment or staff, I want to know my return on my investment and believe clients should also be able to do so.

Is there a happy medium between the two camps where we can serve our clients with marketing that builds brands and gives prospects a reason to buy now? Is there a small business target marketing strategy that accomplishes both objectives? Absolutely!

The tool to make this happen is the Unique Selling Proposition, or USP. A good USP is pure marketing gold and creates a compelling reason for the consumer to act immediately. They will think, "I need this" or "I need more information about this amazing product."

Let's go back a couple of decades so we can illustrate this point with a couple well-known examples: If Federal Express just ran ads that were about their name and logo, they would have gotten name recognition, but that's about all. Instead they said to their prospects "When it absolutely, positively has to be there overnight."

Did the compelling USP work? Most people will agree it worked rather well for FedEx.

Will it work for a small business? Well, several years ago, a man named Tom Monohan was in one of the most competitive businesses that also traditionally has one of the highest failure rates - The restaurant business. He was in the most competitive arena of this market - pizza. The marketing message Tom created was a lot more compelling than the name of his pizza parlor is." His message was, "Fresh hot pizza in thirty minutes or less - or it's free." I think we can agree that Dominos Pizza did well with their USP!

People, businesses included do not care about you, your name or your brand. They care about what you, your product or your service will to do for them. Once they've made the decision to buy, your name increases in psychological importance, but not until then.

Remember that your small business target marketing has very specific objectives and they are to deliver prospects or clients. If they are not designed to do so, you can either hope that you will get more clients or throw out useless ads and switch to ads and marketing designed to bring you profits.

The marketing designed to generate profits starts with your USP and tells your targeted prospect why they should buy from you and do so now.

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Email Marketing

Email marketing allows you to build a relationship with your website visitors and contact them more than once. Essentially, email marketing cuts down your cost per lead every time you contact your list. Building an opt-in list is an integral part of a sustainable online business. If you are new to email marketing we suggest you start with the getting started guide below.

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Make Money Internet Marketing Home Based Business Online – Internet and Home Based Business Online

Make Money Internet Marketing Home Based Business Online

Did you ever hear that you can start your own online business from home? Most of you must have heard this and those who have not will also get some basic idea with this article. Internet market do gives chance to everyone to earn money online and it's you who decide to take the advantage or loose that chance. we can call this whole system as a free online money earning system because it do not require any money to invest at starting like other businesses do require some amount of investment. Many people use to ask that from where they can start their online business and the easiest answer to this question is blogging.

Yes, blogging the is the easiest and quickest way to start some small business online, this do require hard work but it have potential to pay for your hard work. By blogging I do not mean that you just have to make blog and put it on internet, this will not take you anywhere. So, what you have to do is to make an blog/website on a subject with your best knowledge and keep it updated regularly. Make Money Internet Marketing Home Based Business Online

As your blog gets respectable pages published then you should register for some online advertising systems, once you got registered with them you will get the ads to place on your blog. Place those ads carefully and while placing do keep in mind that you can't place more than 3 ads and you have to place them in such manner that it should be clearly visible to visitor. Now the last but not the least thing you have to do is to promote your blog/website. Promotion can be done by many ways and today's most powerful way is SEO. Surf on internet to find more details on promoting your blog/website.

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Online marketing tools for success

Online marketing means creating awareness about particular products and services and selling them successfully to online purchasers.

It requires a great deal of effort on part of Company to market their products and services, online.

Creation of Website: First step towards online marketing is creation of website. A website is a compilation of complete information about products or services, along with photographs, specifications, and each and every minute detail that a Company offers through that product. Website is designed to equip the visitor with all relevant details and convert a visitor into customer.

Selection of Seo Company: A Company is apt in manufacturing and trading of its product in physical market. Since it is completely unknown about online marketing, therefore, it has to hire a professional SEO Company for getting services for successfully launching and marketing the product.

Optimization of site: A website is never designed as per SEO’s perspectives. Therefore, it is loaded with keywords, and phrases along with meta-data for its compatibility in search engines. Optimization of content is also done to complete the ground work for marketing of the site.

RSS feeds: Companies can share and syndicate their content, through RSS. Unlimited RSS channels are created for more effectiveness.

Search engine optimization: Optimizing a site is not all. It has to be integrated in different search engines like Google, Yahoo, MSN, and other local Search engines to introduce it amongst various customers in its locality. A website needs to be compatible enough to get the desired results. When a search engine indexes through the pages of a website, then it searches for relevant material to rank the website in search engines.

Addition and removal of web-pages: A website goes stale with no changes. It needs to be regularly updated, for its better functionality and extreme efficiency. A web form creator in your website is extremely important, to take care of customer’s requirement and process payment transactions.

It is very essential to know that all online marketing tools are based on e-commerce process. Companies can sell different products and e-products as well. Companies can control their inventory, cross and up-sell products to manage their businesses with better efficiency.

SEO Company play a quintessential role in online marketing. Companies need to employ their services for desired results.

For more details on Online Advertising visit on

Media Marketing Online is well known Search Engine Optimization Company which provides pay per click, Link Building, Social Media Optimization and many other services for getting high rank in search engine. For more details on SEO Packages visit on our website.


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