Archive for the ‘Advertising and Marketing’ Category

What Is Online Marketing And How Do I Choose The Right Business For Me.?

Hello again Rabid Readers..

There is only one, truely sure way to choose and run the right online business for you..

And that is, to know what to choose, how it works and if it's something you are prepared to put effort into and market with confidence.."Before you buy into it.!!"

You may find many business opportunities online are simply a token product to use as principly a money exchange. You learn very little and the training you recieve is practically about as usefull as 2 left feet.

If you don't believe in it, how can you expect others to believe in you.?

There are several areas to consider of course.

What are the Financial Rewards for your efforts, being high on the list.
In this area a high ticket/priced product will add circumstance changing amounts of money to your income. Where a cheaper product will require many more sales to achieve the same result.
Cheap is easier to sell... you think.? That's what they thought about Black & White TV.

Then you have After Sales Service, the back up facility, Support and Help. Where do you turn when you have a question.? You are stuck without an answer and cannot move on. Without this you will be floundering away like a flat fish in a bucket. The only way out is up, but with no structure to climb and let's face it, fins arn't the best at any given time, due to the lack of knuckles. Basically you are dead meat.

Training, expert or not in your area, without ongoing training to keep you moving with the times, you will soon become a dinosaur. With the speed of technology and new developements like social networking and new advanced software tools springing up, you cannot afford to remain old school and get left behind. Do the businesses you are considering have this.? Or do they just pump you up with a great sales page, then let you go whooshing round chat rooms like a crazed party balloon until you run out of gas and end up draped over a lampshade exhausted, penniless, thinking what now.?

Marketing, as a new person entering the ring, you could quite easily make an enormous leap forward with the latest inteligence in online marketing, simply by starting out with the latest techniques from the word go. You'd be surprised how many number 1 websites have little organic search engine optimised foundations. Now there are lots of marketing techniques, but how old are the ones pasted into the marketing website you are given, unchanged for years, probably even photocopied from stained parchment of the businesses you are looking at.?

Resources.. During and after your training, is there somewhere you can tap into for revison or new related develoments information. As I said, things don't just grind to a halt because you were in the latest batch of people to be trained. What about 6 months from now, when everything moves on again.?

Human Interaction, does the business you are looking at actually have real people to talk to or work along side.? Do you have access to a team or group doing exactly the same as you, where they support and exchange ideas and strategies.? Most MLM systems are lonely places where you sink or swim alone and nobody but your uplines cashier even notices.

I suppose you could look at things in the cold reality and ask yourself.
Where am I and where do I want to be.
What have I done so far to get there and left to my own devises, can I honestly see things changing.?

Well, there is only one, truely sure way to choose and run the right online business for you.. Where you can finally do something about it with confidence and honest conviction.

Of course it comes at a price, like all good things in life...
The holy grail of online marketing  knowledge costs..... wait for it.......... "63p"

There is on the internet (and just so you know you arn't paying me the 63p, I'm simply recomending it because it is fantastic and turning out happy and successful people).

A training course you can take, where you will learn all the answers to the above considerations when looking into online businesses and you will learn exactly what the most successfull marketers today are doing to turn their businesses into money making machines.

I give you my word, within 2 weeks you will know wether online marketing is for you and wether it's something you wish to get into.

63p.... I know, it's a huge price for freedom...but hey, you gotta live on the edge, right.?

More information can be found here..

Warmest regards,

Nick Ames..


Nick Ames is a Creative Article Addict and Rebel Online Success Coach. He likes to give the facts with a buoyant and some-what off the wall take on things. A passion for his art and a heart for his business, secrets will be spilled in abundance, so stay tuned Rabid Readers.


Small Business Email Marketing Free- Interesting Roadmap

Are you searching for information related to small business email marketing or other information somehow related to real estate marketing strategy, or newsletters lists? If yes, this article will give you helpful insights related to small business email marketing and even somehow related to viral marketing software and email marketing agency that you might not have been aware of.

There is really only one way of recognizing and identifying genuinely useful best email promotion tips and that is to do exactly what the Wright Brothers, Wilbur and Orville did to develop and create one of the most important inventions of all time. They simply moved from the known to the unknown and got their way into the history books. Two kids who barely finished high school changed the world using this powerful technique.

The way people actively seek clients to buy online is the same way that each site owner should aggressively be harvesting email addresses. It is an email promotion tip worth taking careful note of that a large opt-in email list is better than money in the bank. There are many online entrepreneurs who make a good regular income with nothing else other than their opt-in email lists. Of all email promotion tips, you will ever come across, constantly building your opt in email list is the most valuable and powerful.

Not only is good email promotion necessary for the long-term success of your company, it's also critical for keeping you on track in the short term. Consider it a creative endeavor, and you'll soon discover that it is actually quite a lot of fun.

If as related to small business email marketing as this article is, and it still doesn't answer all your needs, then don't forget that you can conduct more search on any of the major search engines like Google to get more helpful small business email marketing information.

Your email should also urge the reader to do an action. If your email sent is not doing this, then you might just be wasting your time and your customers. Urge them to go and purchase your product.

Personalize your emails with the subscriber's name. This is usually easily done with the auto responder service's built-in personalization feature. By putting their name in the email, you're giving it an added personal touch, and they'll be more likely to open and read your email.

Create an Email List- An email promotion program will be successful when you send the emails to a targeted email list. Create a targeted email list for your email promotion program.

It might interest you to know that lots of folks searching for small business email marketing also got information related to another email marketing newsletter , real estate advertisement, and even email marketing research here with ease.

So here is chance to get your free tips on free email marketing and in addition to that get basic information on saving money visit

Top 10 Benefits of Online Marketing versus Traditional Types of Advertising

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. "Branding" is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don't have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.

4. Cost-effective exposure. How much does a TV spot cost these days? Running a small ad in a paper for a day can already cost you a couple hundreds dollars - more if the paper has a wider circulation. However, not all of those who read the papers even read your ad. Some people just click to some other channel on TV when the commercials come on. However, you still have to pay for their viewing your advertisement. Even with pay-per-click (PPC) and other forms of paid online marketing you only pay for the views of people who are interested in your service/products. SEO is even more cost-effective in the long run because it could give you quality exposure for a relatively small financial investment.

5. Prime position. With traditional advertising you pay more to have your ads displayed in a place where it can be seen by the most number of people (Prime time on TV, for example or a billboard on a busy highway, etc). With successful online marketing your position is always prime position. Good SEO will help you rise in the search engine results pages for relevant searches, making sure you're right there when people want you.

6. Long-term exposure. You can only place a certain amount of advertisement on TV for a few weeks, on the papers, for a day - but with good SEO, you can maintain the same site for years. However, online marketing can complement traditional media by providing directories towards previously made advertisements or those of other brands.

7. Online marketing is best for brand engagement. Studies reveal that among customers, particularly non-techie female internet users with children under 16, the Internet has a greater effect on brand engagement than print media, TV and outdoor advertisement. Brand engagement is one of the factors that ensure brand loyalty among customers. And in this time of recession, it is important to maintain buyers.

8. Online marketing provides insight and other interactive mediums. Studies also show that the internet also has a crucial role in the propagation of indirect experiences of brands through customer reviews. Online video directories for brands are a good example of interactive advertising. Customers can also choose to visit the brand's website, or interact with the advertiser through other channels such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high.

9. Website users buy more online than average newspaper users. In Germany, Internet users are enthusiastic online shoppers, as well. Before making a purchase, either online or in a store, many German consumers research the product on the Internet. By 2005, online buyers rose by 7%, taking the total number of online shoppers to 27.4 million.

10. Product information. Almost as important for consumers was the search for product information. Research online was particularly popular wherein it came to slow moving consumer goods such as cars, domestic appliances, consumer electronics, mobile phone contracts and furniture. During this time of recession, people think a lot before they spend their money. With free and rich information online, people don't mind doing a little research and reading some reviews and recommendations before they go and buy certain products.

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit or contact us at 866-998-8641

From Print to the Net: The Top Ten Benefits of Online Marketing Verses Yellow Page Advertising

Advertising today has definitely evolved, just as people and businesses continue to find and discover ways of sharing information with one another. Back then, it was almost imperative for businesses to grace the pages of that thick yellow phonebook more fondly known as the Yellow Pages. The traditional yellow page advertising has been a key promotional tool for businesses to create awareness for their products and services, and sell it to the public.

The advent of the Internet, however, started to alter the way people do things; businesses responded to this by exploring new ways of communicating with and addressing the needs of the people. Today, an increasing number of transactions are already being done online and information-sharing and dissemination over the Net has never been more widespread now than it was before. More businesses are likewise actively promoting themselves online, taking advantage of the growing number of Internet users and wider reach of an online medium. Thus, there came the emergence of online marketing.

Online marketing is fast growing in popularity as an effective advertising tool, and continues to post itself as a viable alternative to the traditional yellow page advertising, especially in a fast-paced and tech-savvy environment. Any avid Internet user today would actually notice that a lot of businesses today have websites where they promote their product and service offerings, and share other types of company information. In contrast, the once very thick Yellow Pages seem to have fewer pages lately, an indication that businesses are recognizing the benefits of increasing their online presence against advertising the traditional way. A thorough comparison of the two modes of advertising reveal that online marketing indeed has a greater number of benefits versus yellow pages advertising. Let me share with you ten benefits which top my list.

First, the Internet allows businesses to share more information to potential customers. Businesses practically have limitless space in their websites which they could fill in and update with information. On the other hand, yellow page advertising has a limit in terms of space that may be utilized to post certain content. The more information is shared in the Yellow Pages, the greater is its investment requirement.

Second, marketing initiatives done online are more easily searchable as compared to those advertised in the Yellow Pages. With the right key words, businesses can easily make their websites accessible to their target market. Information searches done using the Internet is much faster than manual scanning of the Yellow Pages.

Third, online marketing is more cost effective than yellow page advertising. Setting up, designing and running a website could be done for just a small amount of investment. On the contrary, the use of offline medium is known to cost substantially, even reaching thousands of dollars, while being bound by space and time limitations.

Fourth, online marketing makes it possible for businesses to attract hundreds, even thousands, of visitors to their sites, and create two-way interactions with them. Websites can be easily programmed to collect information from site visitors and keep in touch with them. This kind of functionality is not available in the traditional yellow page advertising.

Fifth, customer loyalty is more easily gained via online marketing. The Yellow Pages are simply all about ads, nothing more and nothing less. Meanwhile, websites may contain newsletters, updates and other attention-grabbing information links that encourage repeat customer contact.

Sixth, establishing credibility and gaining the customers' trust are easier achieved through online marketing than yellow page advertising. Aside from ad placements, company websites can contain a whole range of information that can give customers better knowledge about a company and its products and services. The more customers know about a company, the greater is their tendency to trust it and see it as being reliable.

Seventh, online marketing offers greater convenience and flexibility in terms of updating information, at practically no additional cost. Businesses have total control of the content of their websites and they can modify it at any time they wish. Yellow page advertising does not have this kind of flexibility. In addition, any update done on traditional advertising usually requires additional investment.

Eighth, the effectiveness of marketing initiatives could be measured faster when the online medium is used. Site visits or hits as well as inquiries related to an online advertising placement, for instance, can be readily tracked as compared to calls received in response to a yellow page advertisement.

Ninth, marketing online allows companies to better demonstrate their competitive advantages and support their unique selling propositions. A website highlights the merits of a particular company, while the Yellow Page merely categorizes a company, together with its competition.

Lastly, online marketing has far greater reach than yellow page advertising. Web presence exposes businesses to the whole world, allowing it to tap not only local but international prospects as well. This opens promising opportunities for business growth and expansion later on.

There is no doubt about the power and capabilities of the Internet as an effective marketing tool. No wonder more and more businesses are shifting their budget allocations to enhance their web presence. With the right planning and use of resources, companies can make the most out of online marketing, the next big thing in the field of marketing and advertising.

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit or contact us at 866-998-8641


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