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The Ten Most-Ignored Email Best Practices

Over the last several years email has become one of the most preferred marketing tools and publishing channels. Every email marketing program follows a set of best practices. Some of these include signing up new subscribers and optimization of the email message for the best possible view.

Lyris, leaders in email marketing solutions, conducted an audit of 203 commercial email messages and found that few email marketers are using all the possible best practices in their email marketing programs. This meant that they were not getting the maximum from their email marketing efforts.

During the course of our audit, we divided senders into six market segments: publishers, retailers, travel, financial services, business services and consumer services. We found that some segments had adapted to using email best practice more so than other segments.

The Ten Most-Ignored Email Best Practices

1. Subscription-administration center in each email message Percentage Rate of users: 17.7 %
Subscription-administration is an important component of your email message that helps to keep you connected to your email newsletter subscriber and ensures that your mails are not flagged as unsolicited email.
Tips: Somewhere in your site, you should provide an email address to unsubscribe followed by an unsubscribe link. You should also furnish a link to your privacy page, along with your reference page. Always include your contact information that states your street address, phone number and email address.

2. Site search function Percentage Rate of users: 17.7 %
Tip: By providing a site search function within your email message, you will allow users to search through your site for anything from products, past article archives, company information, or any useful information that they may be seeking. This helps the subscriber to search without having to go to the main site and follow through with the search.

3. Forward to a friend link Percentage Rate of users: 25.1%
Tip: Providing a link to forward your email messages on to friends of the same interest, is far more efficient than just adding a line somewhere in the body of the email requesting that they forward the email. The best thing about using a link is that it is sent through your server, allowing you to track all those who forward your messages. It will calculate how often your emails are forwarded, and what actions are resulting from the forwarding link. By providing this link, it also eliminates any sending errors that may arise when recipients try to simply forward the mail through their email client.

4. Subscriber Link Percentage Rate of users: 27.1%
Tip: Offering a subscription link in your email newsletter allows all readers who had it forwarded from a friend to sign up. This subscriber link eliminates searching the site for instructions. By saving the email reader time, you may just score one more subscriber if it’s fast and efficient.

5. Add-to-safe-senders-list request Percentage rate of users: 35%
Tip: Making sure you are added to the approved or safe senders list keeps your emails from being blocked or targeted on a black list. Providing a safe senders list request will enable email readers to add you to their white-list, with convenience.

6. Web Version Link Percentage rate of users: 37.4
Tip: By providing a web version link, it allows email clients to view your email message in their web browser instead of a preview pane. Many have either blocked images or don’t support HTML messages.

7. Telephone contact number provided Percentage rate of users: 40.4%
Tip: If your reader or client wants to directly contact you, a contact number is imperative. Without one, you may just lose a sale, or prospective client. Many times users feel that email is less social than direct contact. By providing all contact information, you are providing that extra step for them, by cutting out the frustration that email often causes. No more hunting your web site in frustration trying to find your contact information, it will be right there at their disposal.

8. Displaying the recipient’s email address Percentage rate of users: 43.8
Tip: Having credibility is one of the biggest challenges of sending and receiving email messages. To take the fear away that your email is not credible, you should always help the reader that may have duplicate copies sent to them by displaying their email address so that they may determine what email address they wish to unsubscribe from your mailing list. Many times they will have different emails for different uses, and will get your email to each and every email listed.

9. Navigation links within the email directed to the web site Percentage rate of users: 48.3 %
Tip: Providing navigation links at the top of the email newsletters will strengthen your relationship with your readers. Using links in the newsletter with multiple sections or articles help your subscribers navigate more effectively. Having multiple site links let your readers see different portions of your web site that they would normally miss or not see at all. Having these navigation links adds value to your website as well.

10. Email address provided for feedback or contact purposes Percentage rate of users: 53.2%
Tip: Implementing an email contact gives your subscribers a fast and easy way to contact you. Subscribers often have questions they need answered in a timely manner, and having an email contact gives them the security to know that if a problem arises it will be resolved soon. Most email marketers add only an email address rather than a phone number. Every email marketer should implement this email marketing best practice for no other reason than to build character and rapport for a lasting relationship.

If you wish to be successful in business article advertising, then read this article. It will tell you how you can benefit from using article marketing in improving visitors to your website.

There are many businessman who want to advertise and promote their products on the internet because of its affordability. In deed, your company can save a lot on your advertising budget when you do on the internet marketing. Whenever you do online advertising and promotion, you don't truly require to spend a lot cash in order to reach your target marketplace. What you have to do is to create a website where you can feature all your items and services and introduce these for your marketplace. By doing this, you will have the opportunity to attract a lot more potential clients in a global scope.

The process doesn't stop in creating a web site. The next consideration to create is how to drive traffic for your website. Without the influx of a lot more web visitors, you'll not have the chance to introduce your items and services. As this happens, you not be capable to gain income and profits. This is the reason why you ought to also advertise and market your website via business article marketing.

In this kind of advertising scheme, you will be able to obtain so much visibility over the Internet. When individuals search for info about topics or subjects related to your business niche, it would be easy for them to go for your website.

Using post advertising as a strategy to promote your web site requires a little effort. You need to write articles on the topics which are associated for your niche, after which submit them in post directories. It is wise to create many content articles containing backlinks and submit them in numerous directories. The more articles you create and submit, the a lot more backlinks you can produce. This would result to more visibility online and an increased in web traffic. When web visitors increases, you can expect more sales and profits simply because you'll have better chances of persuading your customers to avail of your items and services.

Whenever you write content articles, you have to make sure that these are free from grammar and spelling errors because most of the post directories will reject the ones that contains a lot errors. So, you've to make certain that your articles are well-written and of high quality. You should also make sure that articles are full of information and substance. By doing this, your readers will have an impression that you're some kind of an expert in your company niche and they will learn to trust you. And then, you can enjoy financial achievement because of company post advertising.

Many business owners think that they must be serious about their business. This is definitely true when it comes to running the actual business itself. But is not necessarily the case when it comes to advertising for your business.

Some of the best business ideas actually come from companies that choose to show a sense of humor when it comes to advertising slogans, commercials and promotional products. Keep in mind that advertising is meant to get attention and what better way to receive attention then with something outlandish or a little off beat.

Think of this, you are at a doctors office and they give you a promotional pen to fill out the paperwork with. It is a navy standard ball point blue pen, thin and about 5-6 inches long. They have their logo on it in white. Will you give this promotional pen a second glance? Will you read what is imprinted on it? Probably not.

Think about when you are someplace trying to purchase a drink. Maybe you are at an international fair and you don't recognize any of the brands. Would you be more inclined to reach for the more colorful of the cans? Or would you be grabbing the generic looking one. The same idea works with advertising. Your eye will be drawn to something that is more attractive or busy.

A business can be serious while its marketing can be lighthearted. For some places this may be strange, so trust yourself on that. There are very few people that want to get laughs out of the local funeral director. Unless you are like my mom and would rather have a party than a wake. So for ordinary every day items that you will be getting done for promotions and need for the office, use some bright colors. Give someone a giggle. They will appreciate it.

All successful business owners are aware of the ways to capitalize on the chances they get. In these modern times, most of these businessmen use the World Wide Web to generate a profit. Given that the Internet is rife with possibilities, rivalries are enormous among the folks who have opted to work with this specific medium. Do not let your competitors get the better of you! You might think that it is hard to put up an internet business and that it'll be impossible to make money since there are so many internet business proprietors, but that is definitely not the case. This article takes a look at how you can create your own internet marketing business and make certain that it remains lucrative.