Archive for the ‘Business Books’ Category

Essentials of Business Communication

Product Description
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language... More >> Essentials of Business Communication

Business Law: The Ethical, Global, and E-Commerce Environment

Product Description
Mallor, Barnes, Bowers and Langvardt’s: Business Law: The Ethical, Global, and E-Commerce Environment, 14e is appropriate for the two-term business law course. The cases in the 14th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in recent previous editions, the 14th edition includes a mix of actual AND hypothetical cases.... More >> Business Law: The Ethical, Global, and E-Commerce Environment

Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition

Product Description
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes th... More >> Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition

How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition

Product Description
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully. This new edition ... More >> How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition
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