Archive for the ‘Business Books’ Category

The Art of Digital Branding

Product Description
Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers... More >> The Art of Digital Branding

Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today

Product Description
This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today's internet marketplace is a major challenge. There are many books and courses on interne... More >> Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today

The Small Business Start-Up Kit: A Step-by-Step Legal Guide

Product Description
The best step-by-step guide to starting a business available!

Many people dream of running a business of their own -- but often don't know how to start. Sound familiar? This book can help.

User-friendly and loaded with tips, The Small Business Start-Up Kit shows you how to launch a business quickly, easily and with confidence. It explains in plain English how to:

choose the best business structure
write an effective business pl... More >> The Small Business Start-Up Kit: A Step-by-Step Legal Guide

Cult of Analytics: Driving online marketing strategies using web analytics

Product Description
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.
Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your depart... More >> Cult of Analytics: Driving online marketing strategies using web analytics
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