Archive for the ‘Business Books’ Category

Email Marketing: A guide to the Internet’s most effective marketing tool

Product Description
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marke... More >> Email Marketing: A guide to the Internet's most effective marketing tool

Internet Riches: The Simple Money-making Secrets of Online Millionaires

Product Description
Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers... More >> Internet Riches: The Simple Money-making Secrets of Online Millionaires

Big Business

Description
Bette Midler (THE FIRST WIVES CLUB, BEACHES) and Lily Tomlin (DISNEY'S THE KID, ALL OF ME, 9 TO 5) -- the first ladies of laughter -- star in this critically acclaimed box office hit about two sets of identical twins who are mismatched at birth. Forty years later, their paths cross amid the hustle and bustle of Manhattan, and the result is unrestrained pandemonium. New York's opulent Plaza Hotel is the setting for a wildly hilarious, classic case of mistaken identities, spl... More >> Big Business

The House Advantage: Playing the Odds to Win Big In Business

Product Description
As part of the notorious MIT Team depicted in Ben Mezrich’s now classic Bringing Down the House, Jeff Ma used math and statistics to master the game of blackjack and reap handsome rewards at casinos. Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate spea... More >> The House Advantage: Playing the Odds to Win Big In Business
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