Archive for the ‘Business Books’ Category

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the ... More >> The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Start Your Own Business

  • Business Book
  • Start Your Own Business
  • Gamma
  • Success
Product Description
YOUR ROAD MAP to BUSINESS SUCCESS From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits. Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of bus... More >> Start Your Own Business

Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse

Product Description
12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet "Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, a... More >> Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse

Understanding Business

Product Description
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members,... More >> Understanding Business
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