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Archive for the ‘Entrepreneurship’ Category

Now with smart phones being advanced, you can get connected with your network and access all your files right from the dock of your summer home on the lake. When I was talking with a fellow entrepreneur about this we laughed about how connected we are with our businesses and actually kind of like it.

The difference between being an employee in an organization and a business owner is dramatic, your level of financial and personal independence is amazing. You will be intrigued by the possibility of financial freedom and time freedom. You can live a good life as an employee, but you can't as easily experience the financial and personal freedom until you are a business owner and the owner of your destiny. As an Entrepreneur, you can experience freedom in the areas like,

Boston Marketing Agency 451 Marketing is pleased to welcome their newest client, the Massachusetts Office of Small Business Development and Entrepreneurship (OSBE). OSBE has hired the 451 Marketing team to develop an integrated marketing plan that will create awareness of the myriad resources that OSBE's offers entrepreneurs to help tem start and grow their business in Massachusetts. "We are thrilled to announce that the Massachusetts Office of Small Business Development and Entrepreneurship is our newest client," said 451 Marketing Founder AJ Gerritson. "As a growing Boston marketing agency that got its start in Massachusetts, we are proud to be working with a state agency committed to helping new businesses thrive in the Commonwealth." OSBE works with the Commonwealth's many service providers of technical assistance and financing, as well as directly with small businesses to provide them with the direction and tools they need to succeed. OSBE understands small business needs, provides appropriate programs, and advocates policy that will enable growth and job creation in Massachusetts.

451's team of Inbound Marketing Specialists will offer the OSBE a combination of cutting edge marketing techniques and creative inspiration in order to effectively establish a strategic marketing campaign, enhance their brand, create a quarterly newsletter, redesign their existing web page and reinvent their marketing material. These efforts will develop awareness for the OSBE within their respected communities, which will increase resources available to businesses in Massachuestts. About the Massachusetts Office of Small Business Development and Entreprenuership The Massachusetts Office of Small Business & Entrepreneurship (OSBE) works directly with small businesses to provide an atmosphere of success. They strive to understand small businesses needs, provide appropriate programs, and advocate policies to enable growth and job creation within. Whether a business is in the beginning stages of development or has already been established, with the right information, assistance, and training any company can have the opportunity to thrive and grow in Massachusetts.

About 451 Marketing

451 Marketing (www.451marketing.com) -The Leader in New Media Communications - is one of the premier Online Lead Generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm's areas of expertise include branding, public relations, SEO/PR (search-leveraged public relations), PR 2.0 (public relations through social media), advertising, and marketing. 451 Marketing's experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients' messages effectively to any audience or media outlet. 451's experienced staff works to produce and implement unique and effective communications strategies that raise and bolster a client's public profile, while simultaneously driving new leads and business.

A conventional method of earning an honest wage is known by working a conventional job. A job at a typical Monday through Friday, 9 to 5, is what most people have grown accustomed to and sees it as safe. Our current economical flaws have tainted the comfort and security of this, which is why more people now than ever are beginning to realize that the only entity that will truly be honest with them, is themselves. More and more today, people are counting the costs only to discover that what once was secure and promising is nearly a thing of the past.

There was once a time where a person would have had one or two jobs their entire lives. They would work for a company 30 years and retire comfortably. Today, the average person holds job anywhere from 1 to 3 years, if that. The dynamics of the work-force has changed so much to where it seems as if there is no dignity, no respect and no positive outlook on employment. Much of this is not only on the shoulders of employees; employers should bear the burden on this too.

You've completed high school, attended and graduated college. Or, college just wasn't your thing and you discovered other means of survival. You're educated, marketable and have already drawn a lay-out of how you're going to climb the corporate ladder. Well, if the company you work for happens to survive another month, it's not necessarily an indication that your particular position is safe.

Down-sizing, cutting-costs, out-sourcing, internal changes and whatever else they're calling it is why we need to stop and look around at those that have fallen and start making preparations. Do not panic and start looking for another job. One of two things will happen. You either won't get the job because no one's hiring anyway, or, you'll get the job and be laid-off within a year.

It has become apparent that no one is safe. Every couple of months or so, companies hold periodic budget meetings and this is where they find areas that they can either financially afford to improve on or get rid of altogether. If you're able to, have your own an exit strategy already in place. Continue to work as usual, but keep in mind that everyday someone gets cut. You may be lucky enough and survive all of this, but there's so much uncertainty.

One way to slowly transition into the possibility of having to earn your own keep, start taking your hobbies seriously. Sure, there may be some things that you do on the weekends that are pure fun and something to simply pass away the time. But go down the list and see what you find that maybe you can turn into a viable business.

I find entrepreneurship happening in one of four ways:

* After solving one of your own problems and other people coming to you for help.

* Tired of working for other people and following procedures that make absolutely no sense.

* A new way of doing something that already exists but in a more efficient or cost-effective way. Why recreate the wheel?

* Loss of employment.

To help get things moving, here is a list of questions to ask yourself:

* What are some of the things you find yourself doing in your spare time?
* What things are you knowledgeable about that keep people coming to you about?
* What things do you think about that get you really excited?
* What things can you talk about for hours on end?
* What did you always want to do for a living, but you ended up getting "a job" to pay the bills?
* What can you do with your eyes closed? What can you do without even thinking about it?
* What do people always compliment you on?
* Even at your job, what do others say you're really good at doing in the office?
* What are some of your favorite movies or music? Maybe you can create an income in entertainment?
* Comic Books are big movie-makers today. Maybe you can create a new villain, or good guy.
* Like to draw? There you go.
* Like to write? There's another one.
* Love to cook? Maybe you can cater, from home.
* Always in the mirror yourself or do you enjoy making people look their best? Go into the beauty business.
* Do you enjoy business administration? Help more than one company and become a Virtual Assistant, from home.
*Do you always have a hard time finding clothes that fit right or shoes that fit right? Create prototypes of what you like, design it and start your own line. I can almost guarantee that whatever issues you're having, others are too. Solve a problem (strong piece of advice).
* Enjoy talking to people and helping them to figure things out? Become and start your own counseling business. Be a personal Coach.
* What outdoor activities do you enjoy?

These questions should help give you ideas on where to start and how to think about this. There is tons of information on the internet that can inform you on how to actually get started on your way to entrepreneurship. Best of all, many of these can be done from home.

People go into business for themselves for many reasons. Some have a choice and have the money, and some loose their jobs and have no choice. A lot of us are somewhere in between. Find your place and start living out your dreams. Entrepreneurship is not always easy, but it is very rewarding. Do a lot of research, take good notes and calculate your costs. But the most important thing is to take one step at a time. Time, effort, knowledge and passion for whatever you decide to do, will get you where you want to be at the right time.

Wishing you the best success.

Starting anything new entails risks and demands dedication. Whether you decide to take up playing piano, learning French, or building model aeroplanes, it is going to cost you money, time, and a fair amount of frustration due to inevitable beginner's mistakes.

Irrespective of the technical difficulties of your chosen endeavour, nothing can be compared to the level of commitment required to get a new business off the ground. The sheer number of different tasks that entrepreneurs must perform, from product development to marketing, is overwhelming.

On the other hand, entrepreneurship possesses three characteristics that render it uniquely inviting and reassuring. No other human activity offers these advantages to its practitioners. It is regrettable that many men and women graduate from their studies without knowledge of these facts:

1.- UNLIMITED POSSIBILITIES: If you spend some time doing research, you will find areas of enterprise that require little or no formal education and negligible start-up investment. By combining elements of your background, knowledge, and personal circumstances, you can come up with innovative business models. In today's global market, you can subcontract most routine tasks and concentrate on what you do best.

2.- UNLIMITED SCOPE: While many areas of human action impose strict rules to be followed, entrepreneurs remain free to choose their path. North or south, right or left, the business owner can follow his intuition without need to ask for permission. His only arbiters are his cash flow and his customers' satisfaction. Each entrepreneur determines his own speed and how he will break the barriers to his growth.

3.- UNLIMITED LEARNING: Business is the ideal field for the active mind. No discipline is foreign to the committed entrepreneur. The man who manages his own enterprise is a practical philosopher and a street intellectual. Entrepreneurs' tolerance of mistakes comes from their experience of dealing with all kinds of people. Creativity and resiliency are skills that entrepreneurs develop by facing daily challenges.

If the great potential of entrepreneurship is so well established, what explains that it is only able to attract a small part of the population? There is one reason, one major obstacle that prevents many from crossing the line. You can name it marketing, distribution, income generation, or simply sales.

The fear of being unable to achieve enough sales is what blocks 99% of those who entertain the idea of becoming entrepreneurs. Other obstacles pale in comparison to this one. If you succeed in getting over this initial hurdle, chances are that your business will be able to face whatever problems might come your way.

Compared with previous centuries, our digital era has not essentially changed the answer to the sales problem. In the field of commerce, like in any other area of life, action is the best antidote against paralysing fear.

Start small, try different things, see what works and what doesn't. Learn from mistakes, don't be discouraged, and ignore malevolent criticism. Take limited risks, follow market signals, be persistent, and you will eventually get it right.

JOHN VESPASIAN writes about rational living. He has resided in New York, Madrid, Paris, and Munich. His stories reflect the values of entrepreneurship, tolerance, and self-reliance. See John Vespasian's blog about rational living.

http://johnvespasian.blogspot.com/