Archive for the ‘Small Business’ Category

Does Small Business Marketing Need Much Planning?

Small business marketing is small, as noted by the name, but too many times business owners think that small business marketing is too small for planning, budgets, or strategies. Since small businesses usually have little or no marketing budget and are concentrating on just keeping the doors open, owners, more times than not, neglect their marketing planning. No business should exist without marketing planning and strategies!

Actually, small business marketing requires planning and strategy more than major companies.

When the marketing manager of a large corporation has a $20 million marketing budget just for print ads, they have room to make mistakes, produce the wrong ads, and even scrap the marketing plan half-way through completion. Small businesses don't have such freedom and liberty. Small business marketing should contain a plan before anything else happens in the company in the area of sales and marketing. There should be budgets and strategies created as early as possible and reviewed as often as possible.

Create a marketing plan as soon as you decide to start a business.

My company specializes in helping small businesses with marketing and design, and we encounter many of the same problems, and they all stem from lack of early planning. Once you decide to start a business, start creating a marketing plan.

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Performance Measurement, Difficulties in Measuring Small Business Performance

Trying to measure performance, in general, is a difficult task for scholars; the difficulties intensify when the subject is the measurement of small business performance. In this article, which is the third in the series, an overview of the major obstacles for measuring small business performance is presented.

Time is a substantial factor that needs to be taken into consideration when trying to measure performance in small business, because measuring the profitability of small businesses in their first years of operation can be misleading. Mcdougall, Robinson and denisi (1992) state, that small businesses are usually not expected to generate any profit in their early years of operation. Biggadike (1979) define a milestone of eight years in operation, in average, before new venture is expecting to generate profits.

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Why Do so Many Small Businesses Fail?

The failure rate of small businesses is painful to see. With a little preplanning and consistent efforts in the right areas .... this doesn't have to happen.

First, I see far too many people who think starting a business means the till is their personal money and owning a business means not having to work. They don't come into prepared and give up far too easily when they realize people are not beating down their door to do business with them.
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Small Business SEO Services

Natural website optimization service is the most cost-effective form of online marketing. The small business SEO service, an integral part of your marketing campaign, meets the needs of start-up businesses as well as fully established small businesses in the United States.

Any small size business can be substantially improved through small business SEO services. Search engine marketing and placement services promote and grow your business community depending on the site's competition, target market and present popularity.

The small business SEO service providers turn more visitors into paying customers by increasing your search engine rankings on leading search engines such as, AT&T Worldnet, Comcast, BizRate, Alta Vista, Microsoft Live and more. To move a website higher up in the search engines, small business search engine placement service providers use world-class Internet marketing techniques and ethically proven SEO strategies. A successful search engine optimization strategy involves several key elements. Understand your small business goals, the search engine marketing and placement service providers,

• Do effective keyword research to select proper keywords

• Do competitor analysis (server and website) to shortlist targeted keyword, where various parameters are taken into account including keyword proximity and density checks, frequency, number of indexed pages, back links and pages cached on search engines

• Do website analysis to analyze your competitors' website by checking parameters including layout and site architecture, web crawl errors, number of inbound links, keyword density and frequency and number of pages indexed

• Develop unique website content with targeted keywords in mind

• Optimize on-page search engine factors - title tag, content, headings, anchor tag, meta tag and image

• Optimize technical factors including Javascript and CSS usage, site layout, navigation structure, webpage size and other relevant factors

Off-page optimization is the last step involved in the website optimization process. It includes link popularity building, directory submission, article submission to directories, manual submission to major search engines and social book marking.

Many search engine optimization tools are available in the industry to analyze Meta tag, calculate page rank, check link validation, check similar/duplicate page, analyze back link anchor text, build back link, check keyword density, and check reciprocal link.

Search engine marketing and placement services make your small business website search engine friendly. Thereby, your small business achieves the following benefits:

• Increased sales

• Enhanced brand awareness

• Amazing return rate on investment

Millions of Internet users in the United States are taking full advantage of small business search engine optimization services to achieve top visibility on the search engines.

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