Archive for the ‘Small Business’ Category

Small Business Health Insurance: Escaping The Catch-22

As the economy continues to tank so do the number of Americans without health insurance-and the number small business owners who can afford to insure their employees.

A recent survey by the NFIB Research Foundation, a small business advocacy group, showed that only 47 percent of small business owners offer employee health benefits. Those employing 20 or more people are more than twice as likely to offer employee health benefits as those with fewer than 10.

The survey found that the low numbers are primarily the result of new small businesses opting not to cover employees. Most small businesses who offer benefits have offered them for a while and are reluctant to drop them for fear of losing good employees.

"It's much better for employee morale if a small-business owner never offers health benefits, than it is to offer them and then be forced to take it away because it is too expensive to continue," said William J. Dennis, NFIB's senior research fellow. "Small-business owners experience considerable turmoil in their early years. They often experience cash flow problems and are reluctant to incur additional expenses such as health insurance. What's new to this picture is that it appears that new small-business owners are waiting longer or choosing not to offer health insurance benefits to their employees at all."

The fact that new small businesses are choosing not to offer benefits is a disturbing trend because of the swift turnover of the small business population. If the trend continues, the number of employers who never offer benefits will increase. And that will hurt small businesses because it will limit thet talent pool from which they draw.

What Can Be Done?

Small businesses aren't alone in struggling with the cost of health care (and premiums) in the current economic climate. The U.S. Census Bureau reports 47 million people, or 15.8 percent of the U.S. population, were without health insurance during 2006

Unfortunately for the small business owner, new legislative approaches to help the uninsured may actually hurt them. One popular option is the "pay-or-play" mandate, in which employers are required to either provide health insurance for their employees or pay a penalty to offset costs the government incurs to provide health care for the uninsured. The rules likely would only apply to full-time employees.

Proponents say such mandates could significantly reduce the ranks of the uninsured, since the vast majority of the uninsured are in families with at least one full-time worker. Many of these are low-income families, suggesting that such measures could benefit the working poor.

Opponents argue that many low-wage workers will just be paid less, reduced to part-time or laid off to offset the insurance costs.

In their paper, "Employer Health Insurance Mandates and the Risk of Unemployment," researchers Katherine Baicker and Helen Levy found several factors affect the extent to which such mandates cost more jobs:

How You Can Use a Small Business List

Small businesses are usually sole proprietorships, partnerships or privately owned corporations. They employ a small number of employees and often do not have financial turnovers as large as those of large multinational companies. Small businesses are present in every industry. Ranging from interior designing to jewelry sales and even pet services, it is hard to avoid any of these businesses in our daily lives.

However, with so many small businesses selling products and services in society, we often forget that they can potentially be a very lucrative pool of customers as well. Any company that provides products or services to small businesses can benefit greatly from having a small business list.

Fortunately, the advancement of technology has enabled almost anyone to get access to a small business list with ease. There are online portals available for organizations and individuals to communicate with these small businesses, allowing them to get up-to-date information about company details and any other updates. One can also do a quick search online to look for such publicly available small company details. However, this is a potentially long and tedious process.

A good alternative is to look for small business mailing lists offered by list brokers and compliers on the web. The small business lists provided by brokers enable immediate access to a large pool of up-to-date information about other small businesses. The best part is that these lists are continuously being updated, so you won't have to worry too much about getting outdated information. A quick rental of such a list would save one the time of having to personally search and update records.

Next, after having a small business list, individuals and other businesses can use it to their advantage. Entrepreneurs, start-up firms and home-based workers can use the list to conduct market analysis and research for example. This way, they easily identify market needs and are able to offer their products and services to these potential clients.

Another way a small business list can be used is to send out promotional material to highly targeted business prospects. For example, if you own an air-conditioning repair service, you could send out promotional brochures advertising your services to small businesses that could very well be your clients in the future. After all, which business office doesn't own an air-conditioner or two?

The benefits of having access to a small business list is worth it's weight in gold. But should one compile the list themselves, or rent one instead? If one wishes to manually compile the small business list himself, he will have to ensure that they are constantly being kept up-to-date.

This is because companies often make changes in their management, causing contact persons to change, or even a change in company address. The time and monetary costs required to maintain an accurate list of small business contact information is not small.

To avoid this, it would be best to rent a small business list and spend their time on making actual sales.

Having immediate access to a complied updated business list helps individuals and organizations to save time and money. When they require small businesses for their marketing needs or require help in their businesses, they can tap on this large resource base easily and efficiently.

Read the rest of this entry »

Top 10 Marketing Concepts for Small Business

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Read the rest of this entry »

Small Business Information You Should Know

What are small businesses?

Small businesses are businesses with less staff. The staff limit is different for different areas. These businesses are generally owned by individuals or are started in partnerships. Other criterions to decide small businesses are the turnover and profit. The less is the turnover or the profit, the smaller is the business. The smallest businesses are called as 'micro businesses' and those managed by families are called as 'mom's and pop's business'. These smaller businesses generally have employees in number from 0 to 10. Many a times, the owners are the workers in these businesses.

Advantages in small business:

The basic advantage of starting a small business is that you need less capital and money to start the business. Also, one can start a small business on part time basis. The basics of a successful business are the regular modifications that one does to it. In small businesses these modifications can be easily done as one does not need to follow any trend or face any compulsions in small business unlike in big businesses. Also, a small business can give much more to its customers than a big one as they have the power to provide each and every customer the required personal attention and take into account all the suggestions and even implement some of them. Small businesses provide daily bread to many a people and thus are very important.

Marketing small businesses:

The most common methods of marketing small businesses are customer referrals, mouth publicity, radios, newspapers, internet, directories, boards, etc. Television ads can be a bit expensive for advertising small businesses. Internet marketing is considered the most cost effective and result oriented method of marketing small businesses. The ads can be placed on websites or even search engine web pages. The costs are decided on the size of the ad and thus can be easily moderated.

Small business ideas:

- Franchisee business: this is one of the extremely profitable ideas of a small business. The only things that you need to start this business are a place and some capital. The best part of this business is that the things that you sell are already quite famous in the market and thus you need to do very little expenses on the marketing.

- Event planner: if you know the knack of organizing things perfectly, then you can become an event planner. You need to plan out meetings, parties, weddings and other such get-together for your customers in the given budget. The best part of this job is that it is extremely interesting and your work does the marketing for you.

- Computer repair: if you have done any hardware or software course or have learned any computer language then you can start the work of computer repairing. You just need to sort out simple problems in computers. The best part of this job is that you get to learn a lot more than you have about computers. But, you should do only the work that you can manage and avoid doing any guess work.

Read the rest of this entry »
Advertising

Enter your email address:

Delivered by FeedBurner

Links
Alexa rank

Alexa rank is 8000287.

PHP/MySQL Components, WordPress Plugins, and Technology Opinions at TravisWeston.com