The World Business

For those late nights working and days when the weather is too bad to navigate home there's the company concierge to do things for you. The concierge can go out and get lunch, have your car serviced, and can pick up your clothing from the cleaners. For a fee these and other services can be done to make life a little easier while working. Not every company offers these added benefits and using the service may be a bit pricey, but if the workload is great then this is doable. Read the rest of this entry »

One of the worse things that could have happened has and now the company is faced with a disgruntled customer who needs to be addressed. Yes, the product was delivered on time, but the design was wrong. And now the customer doesn't have any interest in returning again. This has to be stopped because it's one of the biggest accounts possessed. The only thing to do is remain calm and seek to make amends the right way. This entails taking the appropriate steps. Read the rest of this entry »

There is a contingent of people who propose that there are no issues with mobility in business for women. This attitude of ignorance has compelled leaders to avoid taking a stand on the subject. The fact remains that there are subject matters that couldn't win anyone over because they have yet to be addressed. Facing the totality of the situation, there is a need to fix the gender disparity issue and evolve into a superior species. It's in this way that the change for the better will happen. Read the rest of this entry »

There are companies out there with one liners and emblems that help the non-astute make a purchase or subscribe to a service. It just may be hard to develop a logo that sells with unlimited results like the Coca Cola company, but it's still possible. Remember, the emblem must relate to the brand. Products matter in the case of advertising; therefore, sticking to word associations or image selling is best for this purpose. Read the rest of this entry »