The World Business

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can't be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can't make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

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Within the European Union there is no other case of a language spoken by so many millions of inhabitants which is not fully present in the majority of mass-market goods. For many products, Catalan is still the exception. The erroneous criteria of associating the importance and therefore the consideration of a language with the fact that it belongs to an independent state affects its status in all areas. Everywhere in democratic and developed countries, linguistic communities with a volume of consumers similar to that of Catalan are always respected. There are no objective reasons to justify discriminatory treatment of Catalan consumers. Catalan consumers have exactly the same rights as any other European consumers and furthermore, their economic strength is often much higher than that of other linguistic communities that already have all products available in their language, and therefore production in Catalan is fully economically justifiable. The presence of Catalan within products is one of the precepts included in what is called social responsibility. Labelling in Catalan is as much a part of responsible consumption as respect for the environment, the consumer's right to appropriate product information and the rights of workers involved in production. If a company has a public commitment to act according to a code of ethics by which it takes into account the communities where it operates, or if it is committed to not showing racist or discriminatory attitudes for ...

As small business owners and entrepreneurs it's easy to fall into the habit of believing you're too busy to market. However, this is like saying that you're too busy to invest in your ongoing success.

I think it's human nature to forget about our marketing when we've got clients coming in but as soon as the flow slows down a bit (which it will), we panic and start looking frantically around for ways to get more clients coming in.

By making time regularly and consistently to market, you ensure that you continue to find and keep your most profitable clients. This is what will give you long-term success and growth in your business.

So, how exactly do you make marketing a top priority?

Here are 4 suggestions to try...

1. Make sure you have a marketing action plan

When you have a roadmap that tells you where you're going and how to get there, then actually doing something becomes much easier. When you have a plan of action, you don't have to waste time scrambling around every time you try a new marketing activity.

A marketing action plan allows you to spend less time with your marketing and be more focused at the same time.

2. Create a marketing action calendar

Having a calendar that plots out each marketing action acts as a great visual roadmap. You can see at a glance any "holes" or overlaps of strategies and timing. I plot everything on my marketing action calendar - from newsletter submission dates, blog posting schedule, special email reminders, networking events, teleseminars and so on.

Having a marketing action calendar lets you stay on top of the marketing you've committed to.

3. Schedule marketing appointments with yourself

Set aside at least a day a week to work on marketing your business. Schedule this into your day-timer, PDA or calendar and don't break it! Consider it as important as appointments you schedule with your clients. Take this time to evaluate and track your marketing activities, research new opportunities, tweak your sales goals, write an article or blog post, conduct a client survey, and so on.

By scheduling appointments with yourself, you MAKE your marketing a priority.

4. Do bite-sized marketing chunks throughout the day

You can deal with the bigger chunks (planning, writing, tracking, etc.) of marketing during your weekly scheduled marketing appointment with yourself. However, there are lots of little bite-sized marketing tasks that you can do between appointments or when you need a break from working on a large project.

Here are some bite-sized marketing tasks that can be done in 5 - 10 minutes:

* call up a client and ask for a testimonial

* sign up for your next networking event

* call a program chairperson about setting up a speaking engagement at an organization you're interested in

* email a potential referral source to set up a meeting

* jot down an outline for your newsletter content

* call a new client to find out if they have any questions on their recent purchase

* send an article, with a note, to a client you know is interested in the topic

* order a thank you gift, on the web or by phone, to be sent to someone who just referred a client to you

* submit an article you've written to an article directory website

* send a handwritten note to someone you met at a meeting recently

* write up something for your blog and post it

* check out a company's website that you are interested in possibly doing a joint venture with

Incorporate these 4 tips into your everyday work schedule and you'll soon find it easy and profitable to make marketing a priority.