The Growth of Internet Advertising in Greece

And that is in no small part due to the spectacular Internet Advertising that is used by the country’s businesses and tourism services.

Advertising is what gets people to become aware about the product / service / brand. In today’s competitive environment, one cannot expect to become popular without using some form of advertising and the most effective in today’s times is internet advertising. Since the internet was invented about 20 years ago and became very popular about 10 years ago, there has been a paradigm shift in the way people think. The information age of today does literally what its name suggests. It puts information in the hands of the common man. Earlier, it was a long and tedious process to find out information about anything. And then also, you were not sure whether the information is accurate. Now, with advertising going online, every man / woman who has access to the internet can dig up info which they know is perfectly accurate. And not from just one source, we are talking here about multiple sources to choose from!

Internet Advertising Greece is so wide-spread that each keyword you look for on Google returns Thousands, if not millions of search results. Every form of internet advertising has been used effectively by the business houses in Greece. Endowed with awesome beauty in terms of nature as well as architecture, the biggest draw for people to search or Greece is its tourism potential. And the tourism related businesses such as hotels, airlines, travel agents, car rentals, restaurants, tour operators, guides, cruises, charters, curio stores, and anything else, have made sure that they use internet marketing to the best possible level. Any search you enter on the internet, you will come up with a lot of choices, enabling you to make an informed decision.

And not just tourism - Greece has a huge shipping business and is also one of the world's foremost countries in transporting oil and containers by sea. In this age of information, it is mandatory that the businesses be featured in a big way on the internet. Gone are the days when people used to look up the numbers in telephone directories and call the company asking for their service descriptions. Today, they expect to find the information in a few clicks and if the internet advertising campaign of a company does not meet that standard, they simply lose the deal. Any company that does not use internet marketing is not worthy of doing business with, in today's business sense. In Greece, they are serious about the internet. Most of the businesses, if not all, are prominently featured by means of their websites, blogs, advertisements and many more.

All of Greece in fact has caught on to the internet advertising bandwagon. And they complement each other so well that it is amazing! You go through an internet advertisement about a Greek hotel and on the page, you will find links to a car rental site or a holiday booking site of another company and vice versa. So, by the time someone books a hotel, he is offered a discount on a flight booking or is given a free pick up / drop from another company. That is how the internet should be used actually.

For an example, try Googling for a phrase such as 'Greece Holiday' or 'Internet advertising Greece' and you will come across thousands of search results. Pick any one and you will enter the wonderful maze of websites that will take you from service to service.

Dimitris Serifis is business development director and co-founder of the leading internet marketing company in Greece

Design Hosting Internet Marketing Web – Creating an Internet Marketing Web Site

Design Hosting Internet Marketing Web

If you've begun researching internet marketing and work from home opportunities, you already realize that there are many different angles and approaches you can take. In fact, there are so many it can sometimes make your head swim!

Almost all of these approaches to internet marketing have one thing in common: They require that you build and maintain at least one Web site. That makes perfect sense: We are talking about internet marketing and online business, after all!

It might make sense, but some of us don't know how to create a Web site. More to the point, some of us have no real desire to learn. We want to publish eBooks or promote products as affiliates or build some other kind of online business. We don't want to learn how to speak to computers or Web browsers in their own language.

Fortunately, relatively new software technology enables people like us to build a Web site without really knowing what we're doing. These tools are known by the techie acronym "WYSIWYG," for "what you see is what you get."

WYSIWYG programs do just what the name suggests: They allow you to build the Web site by showing you only the finished product, not all the underlying code (e.g., HTML, PHP, and other stuff you don't really need to know). Design Hosting Internet Marketing Web

There are mainstream commercial programs such as Front Page and Dreamweaver you can buy, but they come with a couple of caveats. First, they're expensive. And second, they can still have a steep enough learning curve to be daunting for those of us with absolutely no technical skills or inclinations.

The first problem is nicely answered by an open source WYSIWYG editor called Nvu (pronounced "N-View"). Nvu is based on the Mozilla platform and is free to download and use. You can't beat the price.

Nvu is fairly easy to use, but its learning curve will still be a little steep for true technical illiterates (such as me).

When I finally admitted that I could no longer avoid learning how to build a Web site, I went to Google and typed in something like "easiest way to build a Web site." One of the search results that came up was for a program called BlueVoda.

BlueVoda looks a lot like a word processing program. In general, it's more intuitive and easy to use than Word. You click on a button to create boxes for text or images. You put your text or images in those boxes. You move them around until you like how they look. You preview the result in your browser. You click on the "publish" button. You're done. Design Hosting Internet Marketing Web

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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

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The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service o... More >> Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

Top 10 Reasons Why Your Business Could Fail Without Online Marketing

Online marketing is no doubt the most effective way to reach people. Its capability to earn millions is unquestioned.

Perhaps, this is one of the most momentous discoveries of mankind. The internet has brought about a lot of changes in the world. It allowed us reach the unreachable; it permitted us to communicate with the people around the globe without spending much money.

These are also the reason why people nowadays are investing in online marketing for their businesses...because beyond a doubt, online marketing will work for them.

We do have a lot of options to choose from when it comes to advertising. In fact, we have the television, radios, print media and all. However, online marketing still belongs at the top of the list for many reasons.

First, people prefer online marketing because it reaches the whole world. Your supposedly very small business may become very large almost overnight because of the magic of using online marketing because everyone in this world can literally see what you offer.

Second, you reach the world and get millions without having to pay millions in return. The cost of online marketing compared to other forms of media is very efficient and cost effective. Let's say you use print media. If you are going to make a flyer and advertise it over the world, how much would it cost you? If you were to pay for TV advertisement, you would definitely have to pay for every single second that your business is aired.

Third, online marketing creates a two-way communication process. We do not simply promote what we have. Hence, we get to know what our visitors or what our customers think through the ''Comments'' box on our web pages. By doing so, we get to know what they want and we are able to improve our products and services.

Next, it is also very important that we build relationship with our customers. Yes, we may have benefited from them but we should always find ways to keep them coming back to our place of business or at least our website. With online marketing, we are able to do this because we can become interactive with them, thus, making our customers feel that they are valued.

Fifth, in business, we always have to budget our resources. Unlike in other forms of media, we save a lot of money with online marketing because we will no longer need to keep sending letters, flyers or postcards every time we want to contact our customers or offer a promotion. In fact, the current trend is to only mail your customer information if they need additional resources or information about your business. For advertisements in newspapers and magazines, you have to pay for every inch of space, and even every color used in the design your ad. With online marketing, it is always cost-effective.

The sixth reason why people have shifted to online marketing is its flexibility. For example, let's say there has been a change in the benefits or features of your product or service, or even a change in your prices. Well, you'll have to hire someone to redesign your ad, reprint it and send it out again...and that cost more money. But with online marketing, you can easily update your site and make the changes without removing money from your wallet. Does it sound great? Yes, it does.

Well, are you getting the picture on why there is a craze with online marketing? Here's more.

Another reason a business should prefer online marketing is because you have a lot of media choices when promoting your business. You can opt to show videos, photo presentations, audio, blogs or even social media. There is nothing really hard about this type of strategy. It will definitely save you more time and of course, resources.

Moreover, you can monitor what is going on with your business. Through the use of tracking, you have the chance to see the traffic generated by your site. With this feature of online marketing, you get to know what else you can do to tweak and improve your site because you see what keywords prospects are choosing to find you and incorporate more of those into your website.

Online marketing is also an extremely effective type of advertising because you can design your website the way you want it. You have the power to add features in it, to create a web design that would attract visitors and make them stop on your web page and take a look at what you have. The best thing about it is that, you can do the changes anytime you want without worrying about your expenses. By controlling the design, more and more people will be attracted to your site and you will be able to create an amazing impression on them.

Lastly, people go crazy about online marketing is because it is beneficial not just for businesses but for the consumers as well. Why? Simply because it makes everything much more convenient. The consumers need not go out of their house anymore and search around the city to look for what they want. With just a click, they can have it. And another thing is that the communication between the buyer and consumer is immediate. Response is very fast and that is why transactions are almost immediate.

So there we have it. These ten reasons explain why online marketing has become the number one source of advertising today. You need not have a second thought anymore. All you have to do is close your eyes and dream of how money can be made when you invest your money in online marketing.

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit or contact us at 866-998-8641


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