Posts Tagged ‘Advertising’

Using the Internet to Generate Small Business Advertising

If your small business advertising isn't bringing in the number or type of customers you want, it is time to rethink your marketing plan. Whether your business is placed in the "real world" or strictly online marketing, it will make all the difference when you are shooting for financial success.

The Internet now offers many new marketing media that can generate interest, draw leads and maintain itself with minimal input from you. Let's look at some of the techniques you must embrace and employ to create increased opportunities.

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Small Business Advertising Idea–5 Proven Strategies

If you are looking for a small business advertising idea, use the internet. The majority of potential customers use the web to find products and services in your city or county.

Word of mouth and paper advertisements are becoming less relevant by the day. Here are some tactics to get your product or service out to the internet community. These are merely starting points. Utilize search engines and your imagination to brainstorm more strategies.

1. Start a blog. There are some excellent free sites like Blogger.com to market your small business. Use the same relevant keywords in the URL, title, and scattered through the text so that the search engines can determine what your blog is about.

2. Communicate with your local Chamber of Commerce. You can visit their website, call them, and email pertinent information about the products or services you sell. Give very specific information about what it is that you offer.

3. Use search engines to find organizations that are relevant to your business in your city or area. Get in contact with these people and offer something free or a discount for a first time customer. Remember to test out the things that are working. Ask new customers where they heard about your small business. You could also offer different promotions to different organizations and observe what is returned to you.

4. Search out other community organizations. Nearly every group has a website these days. Use your imagination to expand your advertising. As a start, you could look for: Little League sponsorship, veteran organizations, churches, and lodges. Use the above tactic of give and get. Offer something extra to them in exchange for marketing your small business.

5. Set up an email campaign. Collect emails from willing customers. You could suggest that they email 10 of their friends who may benefit from your small business. Send out a newsletter containing useful tips, strategies, or advice pertaining to your company. This will show that you are a subject matter expert in your field and customers may send this information to more people.

The key to all of these strategies is networking. The most successful small business advertising idea is to offer useful information and not make a sales pitch. Consumers are looking for helpful information and products. They must get the feeling that anything you claim is truthful. If you offer this, your reputation will begin to grow rapidly.

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Local Business Advertising: 4 Ways To Market Online With Search Engine Optimization

In this article we want to go over local business advertising and using the search engines to get traffic to your company website. Marketing a small business on the Internet does not have to be difficult to do if you practice a few basic search engine optimization strategies.

1. First of all you need to know what keywords people are searching for your business online with. People are replacing the yellow pages with Internet searches to find specific things that they need.

For example, if you have an air conditioning company in Denver it is reasonable to expect that people will be searching keyword phrases such as "Denver air conditioning company", "buy an air conditioner in Denver, Colorado", "Denver air conditioning service", and so on.

Chances are you already know what these words are if you are doing any type of pay per click advertising. The difference now is instead of purchasing it you are going to try to rank on the search engines for free traffic.

2. You want to create backlinks to your website for these targeted keyword phrases. One quick way to do that is to use article marketing.

You write articles offering useful information about things your prospects would be interested in. Then in the resource box of the article you hyperlink your targeted keyword phrase back to your website.

This is known as search engine bait and will help you rank on the organic searches for those targeted phrases. Once you know what keyword phrases people are searching for relating to your business this is very easy to do.

3. Whenever you have something newsworthy send out a press release. Again target your primary keyword phrases in that press release.

The key is to not make this sound like a sales letter. That is why you want to submit a press release when you have something new in your company to announce.

4. Video marketing is a big part of doing local business advertising. Because people now get information from videos online you want to show up for your targeted keyword phrases using as many videos as possible.

You Tube is owned by Google so it's important that you have videos on their website. Article Video Robot is a good way to create videos from articles and place online.

You can also create videos of your own and it doesn't take a real expensive camera to do that. Again provide useful information that people would be searching for using the simple strategy of targeting keyword phrases.

In summary these are 4 ways you can combine targeted keyword phrases and search engine optimization to promote your business online. This is a long term local business advertising tactic. It really can pay off as you start to rank high on search engines for the words people are searching for relating to your small business.

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Creative Small Business Advertising

Starting your own small business is an exciting to time but most new business owners worry about advertising as they do not have the budget to compete with much more established businesses. The promo plate is the easy solution for small business advertising and will get your new small business in the brains of your soon to be customers. I will go through the many benefits of promo plates through this particular article.

What Exactly Is A Promo Plate - A Promo Plate is a classy nameplate that sticks to the back of your vehicle. With its attractive design it will be able to promote your small business with a touch of class and will have customers rushing to your new small business.

Who Can Benefit From A Promo Plate - The Promo Plate can help any sort of business especially if they are trying to attract local attention. From the work at home mom who promotes her URL to the real estate agent promoting their contact information to the taxi company trying to stand out from the competition. Promo Plates help all sorts of businesses.

Does The Promo Plate Work - Every where that you look while on the road is businesses advertising their product or company but they problem is they all look alike. Now the promo plate is designed to stick out in a crowd and it does its job very well. So when you are driving around town or stuck in traffic potential customers are going to see your promo plate nameplate and it is going to stick in their minds. Live in a large metro area and the number of people viewing your promo plate ad on a daily basis is astronomical.

Is The Promo Plate Cost Effective - To advertise on the local television or radio station is going to cost a small fortune and you need a lot of luck that your potential customers are watching or listening at that time. With Promo Plates a one time very small investment will advertise your small business day after day, month after month and year after year for one small price tag, $39.99. Promo Plate is the best way to get your new small business out to the local community without breaking your bank account.

Learn more about Promo Plates and what it can do for your small business advertising budget.

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