Posts Tagged ‘Advertising’

Small Business Advertising And Marketing, The Biggest Mistake

Every small business owner thinks of the product first, before what the market really wants. The real way to market (the way that almost guarantees success) is the approach "I have customers. What do they want? What can I get them that will satisfy that craving? How can I let them know that I have what they want?"
Think about this...It's hard to make someone want something. It's infinitely easier to find out what they already want, and get it for them.

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Having A Sense Of Humor In Business Advertising

Many business owners think that they must be serious about their business. This is definitely true when it comes to running the actual business itself. But is not necessarily the case when it comes to advertising for your business.

Some of the best business ideas actually come from companies that choose to show a sense of humor when it comes to advertising slogans, commercials and promotional products. Keep in mind that advertising is meant to get attention and what better way to receive attention then with something outlandish or a little off beat.

Think of this, you are at a doctors office and they give you a promotional pen to fill out the paperwork with. It is a navy standard ball point blue pen, thin and about 5-6 inches long. They have their logo on it in white. Will you give this promotional pen a second glance? Will you read what is imprinted on it? Probably not.

Think about when you are someplace trying to purchase a drink. Maybe you are at an international fair and you don't recognize any of the brands. Would you be more inclined to reach for the more colorful of the cans? Or would you be grabbing the generic looking one. The same idea works with advertising. Your eye will be drawn to something that is more attractive or busy.

A business can be serious while its marketing can be lighthearted. For some places this may be strange, so trust yourself on that. There are very few people that want to get laughs out of the local funeral director. Unless you are like my mom and would rather have a party than a wake. So for ordinary every day items that you will be getting done for promotions and need for the office, use some bright colors. Give someone a giggle. They will appreciate it.

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One Of The Biggest Mistakes In Business Advertising

If you are new to business you will soon find out that advertising is not so easy. there are a lot of things to consider when coming up with new ideas. You have information that you want the public to have, first of all. If your first wave of marketing has fallen flat or does not satisfy you, don't fret. You will soon have it all figured out.

If you are feeling that you need to mix thinks up with the method you have of advertising, you are not alone. A lot of times this happens. Business owners don't know what to do at first and sometimes sign up for mail out promotions and get signs and stuff. The problem though is sometimes the information that is being put on the signs and promotional products rather than the way it is getting out to the public.

Pretty much the idea is that any advertising is good advertising. I think that sometimes the main problem that people run into is the way they are wording their crucial information is not working. Sometimes they use too much information or don't have a logo that people can recognize. If your promotional campaign has not brought you fresh business then look at it in that light.

If you take these ideas and look at what you have been doing you will get a clearer idea as to what improvements that you need to make. If you get on board with a promotional campaign and use a simple concise message with your recognizable logo then you will start to see improvements no matter what medium you decide to go with.

When you look at things carefully you can then see you may be OK with your method and medium of advertising but the content is not working for you. So don't stop doing mailings or using promotional products. Maybe all you need to do is get a little more simple with your message.

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Small Business Advertising

When someone uses the word 'advertising' immediately you think 'expense'. Managed correctly, however, it doesn't have to be expensive. Here are some strategies for small business owners looking for ways to advertise/market without going over-budget.

Likely the most important advertising tip for small businesses is: be "web-centric"!
This means that your website is the mainstay of your marketing plan, and the purpose of almost every other form of marketing is to drive people to your website. If you do an ad in the paper, the focus point is your web address; if you do a billboard or radio spot, the whole purpose is to get individuals to go to your website.

The reason this is the most cost effective strategy is because changing the content on your website is very fast and inexpensive, while changing printed materials is time consuming and costly. By making the purpose of all your other marketing and advertising simply just to get people to your website, those other printed materials never go obsolete, since your web address is yours as long as you want.

Make the focus of your website the extraction of contact information.
Many small businesses think that the point of their website is the get people to buy right now. Rather, the purpose of a website is to collect as many email addresses and phone numbers with permission, in order to follow-up on prospective sales. By collecting this contact information you have produced a potential client list that you can send production information to and not have to worry about whether or not they visit your site again.

How do you get people to offer you up their contact info? As contact information is valuable, offer something of value in exchange for their information. For instance, if you own a rental company, or a retail outlet, offer a coupon for 15% off their next store purchase. Do what it takes to get the contact info of your web visitors. Doing so greatly increases the likelihood that they will become customers some day.

Make certain to follow up with intension.
One area small businesses infamously fail in is the area of following up on potential customer leads/contacts. That is simply leaving money on the table- money that is rightfully yours! On top of that, seeing as your competitors are likely failing in the same area, being careful when dealing with follow-ups will place you ahead of your competition and attract clientele.

Create an immediate mailing that will be directed to visitors who fill out an online form with contact info. Develop a well-thought-out autoresponder series to keep in touch with them for several weeks or months, dependent on the nature of your business. If you are fortunate to have gotten their phone number, be sure to call with a special offer. The bottom line is to make them happy for giving you their contact info. If someone asks a question, especially online, make it a priority to get the answer to them as soon as possible. Again, your care of their concerns will set you apart from your rivals and gain you clients.

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