Posts Tagged ‘Advertising’

The Secret to Small Business Advertising Success

These days the single greatest challenge facing every small business owner is the economic recession. The simple fact is small businesses have been hit hardest by the recession. According to The Small Business Economy: A Report to the President produced by the U.S. Small Business Administration, “more than half of the 763,000 jobs lost in the first two quarters of 2008 were lost in small firms.”

This has made finding ways to spend money more efficiently and effectively paramount for a small business to remain successful. While most people will continue to talk about the damaging effects the recession has had on their business, a savvy business owner will recognize the recession as an opportunity to grow their business.

In the past 60 years America has been through nine recessions and recovered from every one. While it may sound strange to think of the recession as an opportunity, if the right investments are made you can easily increase your profits and outpace your competition.

That’s because during a recession most small business owners cut back on spending and especially on advertising. Yet, numerous studies have shown that this is a mistake. In a joint study done by Oregon State University and Western Oregon University dated April 19, 2009 they found that:

“Firms that are able to increase advertising during recessions are likely to have stronger future earnings.” The researchers studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms listed on the public stock exchange.

Another study done by MarketSense compared 101 household name brands that increased ad spending during the recessionary period 1989-1991. For those who cut spending on advertising, it took 2 years after the end of the recession to regain their original position. By that time, aggressive competitors had almost tripled their market share, while less than 30% of those who cut advertising ever regained their market share in the following expansion period.

The question becomes how should a small business owner invest their advertising dollars? Many small business owners will turn to traditional forms of advertising such as: television, radio, newspaper or the Yellow Pages. The fact is however, that these forms of advertising are cost prohibitive and simply not as effective as they once were.

Reaching an audience through traditional forms of media is harder today then ever before. According to Arbitron only 1 out 3 three Americans read a daily newspaper, Ohio-based BIGresearch found that just 1 in 20 people actually watch television commercials. Bill Gates stated: “The Yellow Pages are going to be used less and less… These things always take time, but Yellow Page usage among people, say, below 50, will drop to zero — near zero — over the next five years.” As for radio, according to the Outdoor Advertising Association of America (OAAA) advertisers must buy deep (multiple stations and formats) to accumulate audience reach of over 50%, offsetting the cost effectiveness of radio if the target is a large, broad group of consumers.

Traditional forms of advertising are also cost prohibitive for a small business owner looking to reach the widest audience with a limited budget. Advertising in a regional or local newspaper for a 3 x 5

Business Advertising That Lasts Longer

Of course you can very well allocate a huge portion of your operating budget to marketing. You can even put your entire marketing budget on a newspaper ad or a large poster printing campaign such as your billboard. But the big question is whether your choice of marketing campaign is the best investment for you. Will it be appropriate for your marketing needs? Will it last?

Think about it. Will your marketing campaign such as your poster printing last longer than the money you spent to it? Will it make a larger impact not only to your target clients, but more importantly to your business? You know for a fact that even the best ads and creative coupon can only receive as much attention. And at its best, the most your freebie and discount can draw in is one visitor at one time.

With the present economy, you also have to consider the money you are going to shell out. So it takes real effort to come up with ideal marketing campaigns that has a lasting effect. You would not want to be spending your precious dollars on a campaign that would only provide you with a limited impact. Something that can make a lasting impression would be the best option.

So how do you make your marketing campaign last longer? How can you make a lasting impact? A marketing strategy that will help you build steady client flow should be the order of the day. Something that will encourage your clients to engage in business with you again and again. Something that can encourage referrals. This is the best way to grow your business. Advertising that puts your name out there will serve as your ticket to generating clients as well as increasing your profits in the process.

Here is where promotional giveaways can help you. With promotional items, you can very well get your message out while getting the most results from your investment. You can even utilize different products for different people in your target market. The key is to create as many as you can afford so that you can catch the attention of many leads while they are out there. Promotional giveaways can be big and bright, and they can very well capture your target clients’ interest.

Promotional giveaways are marketing campaigns that work hard to get your name out there. Not only that, but they sure last longer than other print sales literature which only work at a specified time period. By giving your target clients promotional giveaways, you are providing your business with sales agents that can encourage referrals, as well as better forms of investment for your limited cash.


For comments and inquiries about the article visit: Poster Printing

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Internet Marketing and Business Advertising

There are almost 2 billion internet users all over the world. That means if we consider World Wide Web a supermarket, we have millions of potential buyers available any time of the day around the globe. Internet is a tremendous prospective market available to the companies around the world. Also it is one of the fastest, easiest, safest and cheapest modes of purchasing goods (world internet facts). So Internet marketing or SEO Services are born to bridge the gaps between companies and buyers.

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How To Have A Successful Internet Online Marketing Advertising Business

How to have a Successful Internet Online Marketing Advertising Business
If you’re looking for a lucrative business venture that you can do on the Internet, the good news is, you can easily have your own Internet online marketing advertising business in as easy as 1-2-3. With a new breed of online entrepreneurs sprouting on the internet by the hundreds each day, it’s easy to see that you will never run out of clientele to cater to. Just make sure that you take note of the following tips and you’ll be a proud owner of your own online marketing empire sooner than you expect.

Re-educate yourself

Online marketing is just like the ordinary marketing. Only your goal is to get 10 times more exposure because you’re going to be competing with thousands of other products that are just like the ones that you’ll be advertising. Aside from that you will also need to consider that most Internet users nowadays are just impatient and need to find what they’re looking for at the exact second that they want it. This is why, it’s important that you brush up on the important concepts of internet marketing such as search engine optimization, keyword structure and basic web design at least.
Update yourself on the latest online marketing trends

With the fast paced development on the Internet, brushing up on the latest online marketing trends also plays a crucial part in your success. Aside from the basics of online marketing, you also need to be able to take advantage of the new media that many companies use to increase their exposure. For one, there’s social networking sites that are very much all the rage among different kinds of Internet users, business people included. If you want to get an upper edge, then you should always be in the know of the latest trends that you can use in your Internet online marketing advertising business.

Be open to different industries

You also need to be open minded enough to be of service to different businesses. Whether the business is a health and beauty website or a site that sells second hand car parts, you should assume the role of a ‘jack of all trades’ and be able to provide a service to any client who needs it. Don’t just close your doors to ideas and products that interest you. You should also be able to provide an impeccable service to any business that approaches you.

Sell yourself to people who need you the most

And lastly, if you really want to have a successful internet online marketing advertising business that can earn you a hefty amount of profit, you should also be able to sell yourself well through your own business website. Make sure that your website clearly expresses the level of service that you are capable of giving. You should also have a well organized and functional website since this after all, is what’s going to set the initial impression that your potential clients will have of you.

So there you have it, just a few tips to keep in mind when setting up your own online advertising business. With the right frame of mind and a strong sense of determination in tow, you’ll be able to set up your own online business in no time.

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