Posts Tagged ‘Adwords’

Small Business Advertising Online Using Google Adwords

Online advertising has become a staple for many small businesses. Because no other form of advertising has been able to provide a more complete strategy for marketing a small business than a well defined advertising campaign using online strategies. Many small companies start with pay per click advertising campaigns such as Google's Adwords, but often find themselves either unimpressed with the results or dramatically over budget on their initial campaign, and rarely make the attempt to try again.

Many times however, the fault lies with the small business owner, too many keywords, no strategy and no research are the typical culprits in a failed pay per click advertising campaign. But the business owner can't take all the blame; he has a business to run. He has never had to be as intimately involved in his advertising before.

And the advertising networks have as much culpability in a small business owner's failure to be successful as the business owner himself. You see, Google, Yahoo and Microsoft don't really get into the nuts and bolts of how to create a successful campaign, and there are strategic components within the network that are often hidden from users or not made available to the general public. The secret sauce if you will that that would help even master pay per click advertisers improve their campaigns much less new users.

But there is plenty of upside, no other marketing platform has given the small business owner the opportunity to compete and win against the major corporations with million dollar ad budgets like PPC advertising has, you just have to do your homework. Here are a few quick tips and tricks to help you get the most out of your campaign.

1. Using pay per click advertising is going to find the exact target customer who will buy your product, just make sure you give him what he wants on the landing page you sent him to from your ad. Nothing will turn off a prospective customer more than going to a page that has nothing to do with the reason they click the ad.

2. You only want to bid on keywords that are the most relevant to your company's products or services.

3. The more relevant you make the keyword, the higher your conversion ratio will be.

4. Use an 800 number in the body of your ad to save yourself a few dollars on click throughs.

5. The difference between a successful campaign and a failure will be a direct result of the effort you put in prior to the campaign launch so your homework and learn the program.

6. If you don't have the time, then let someone else do it for you. At the end of the day making the right choices for your online advertising will come down to what provides your company with the highest ROI.

7. Whatever you choose to do to market your company make sure you are tracking the results because you can't manage what you don't track.

Seven strong ways to increase your conversion and help move the needle on your online advertising campaign for your small business.

Read the rest of this entry »

Google AdWords and Your Home Based Business Advertising

One reason many people like a home based business is because it allows them to operate on a small budget, and Google AdWords now offers a way to place contextualized online ads within that budget.

Google AdWords is the most popular way on the internet to run contextual ads. These are the advertisements on the right side of the search results page. There are a number of reasons for the popularity of the program, the first of which is the fact Read the rest of this entry »

Online Marketing and Sales Classes, Article Marketing Classes, Google Adwords CLasses, Squidoo Lens Classes,

WAU is the leader in Online Marketing and Sales Training.I am living proof of that.
Come train where thousands have learned their online marketing skills. Learn ABout: Pay Per CLick Marketing

Pay-per-click networks like Google Adwords, or Yahoo Search Marketing allow Internet marketers to buy ad space within their search engines. Pay-per-click (PPC) marketing is the most sustainable online business model as you have full control over your ads, landing pages, and audience. You only pay for a click when a customer that you have specifically targeted clicks on your ad.

Email Marketing

Email marketing allows you to build a relationship with your website visitors and contact them more than once. Essentially, email marketing cuts down your cost per lead every time you contact your list. Building an opt-in list is an integral part of a sustainable online business. If you are new to email marketing we suggest you start with the getting started guide below.

Article Marketing

Article Marketing is a great way to drive highly qualified visitors to your affiliate links without having to shell out any money for advertising. Many Internet marketers use article marketing as their only traffic source. If you are new to article marketing we suggest you work through the getting started guide below.

Clickbank Research Tool

Finding products on Clickbank is difficult to say the least. The Clickbank marketplace search functionality is very limited and it lacks some very useful information that affiliates should have when making informed decisions about promoting products. There are other programs available online that are similar to this tool, but they cost you money to get the "FULL" package and functionality. We don't want you to have to pay for something like this, so we developed our own system that offers great functionality and features. Use the button below to launch the WA CB Search tool.

You get all of the above and so much more for less than the price of a Dunkin Donuts Coffee a Day.

As a successful internet marketer I am all about spreading the wealth. There is so many opportunities to make money right now!

Here is where I  learned all of my skills and you can too. I sing WA praises every single day as you can see. Check out WAU out here

Thanks for reading my article.

Local Business Advertising & Google Adwords

Local Business Advertising

"I don't need the Internet to advertise - I'm a local business!"

Okay...

If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget?

I hope you would spend that money again and again!

Granted this is the ideal example and you are likely to pay much more then £0.04 per customer you acquire, BUT - herein lies the rub for local businesses:

An internet presence announces your business to the world.

When you are online, you have little control about where traffic is coming to you from (if you are not actively driving traffic that is), but what if you could make sure that people who lived in your area, who buy your goods and would make ideal customers could be targeted!

Google Adwords can help you target local people, not people from New Zealand if you live in the UK - but people close to you.

Pinpoint geographic targeting of prospects is an optimum use of your local business advertising budget.

Is it 100% foolproof?

Alas no, but it's a good start.

How do I do it?

Well the easiest way to do this is as follows:

Create a national campaign with your search terms and your location terms - eg: If you're a plumber in Poole then "plumber poole" would be a good keyword.

Create a geo-targeted campaign (this can be done in a couple of ways - I'll leave the nitty gritty details out for now) which means your ads are served to local people when they search for your keywords.

So in the plumber example if a local person types in "plumber" and doesn't mention anything else, your advert will be shown.

So goes the theory anyway.

Does it work all the time?

Like I said - Not always very well.

This is because Google uses IP addresses to determine location and this method is somewhat of a cleaver when a scalpel is required.

It all depends how diligent ISP's are when allocating IP addresses to their customers, the only way you can know is through empirical means.

What if the regional targeting is producing no results?

If this is the case then a national campaign with location terms included (as mentioned above) is your best bet.

If you were to run a national campaign on the same keywords without the location terms, you will be competing with other players who have a national presence for your particular product/service which could prove very expensive.

Your local business advertising budget spend should at the very least give Adwords and PPC advertising in general a tryout. Remember there are an infinite number of keywords in any target market.

Just because the big boys may have a stranglehold on the 'obvious' terms does not mean your market is saturated

Tom O'Brien is a certified Google Adwords Professional and helps businesses maximise advertising ROI. For further tips on using Adwords effectively, visit: http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagem ent.html

Advertising

Enter your email address:

Delivered by FeedBurner

Links
Alexa rank

Alexa rank is 7789981.

PHP/MySQL Components, WordPress Plugins, and Technology Opinions at TravisWeston.com