Top 10 Ways To Make Less ill Man Shop
Head 10 Ways To Make Better Crew Book
Book Review – Mastering Online Marketing by Mitch Meyerson
Mitch Meyerson is a Guerrilla Marketer and founder of Guerrilla Marketing Coaching.
Someone recommended this book to me a while ago. I looked it up on Amazon, saw the cover and backtracked. The cover sends very strong out-of-date signals to me. If you are going to read something on internet marketing you want it to be up-to-date, don't you?
Then a few more people recommended the same book. I thought my reaction to the book cover might be a culture thing. I've been living in France for a long time after all. A country proud of its design culture.
So I took the time to read that Michael Gerber had written the forward to the book. Now I listened. I strongly recommend anyone starting a company to read Michael Gerber's book, The E-Myth. I avoided looking at the book cover and ordered the book.
To my surprise, once I opened the book I really enjoyed Mastering Online Marketing. I ended up reading the entire book in one sitting. And I got my notebook out and took notes. Not really because I was learning new things. But because the book inspired me.
It gave me new ideas of what I should be doing on my own websites and for my online business. And I have already implemented a few of them this morning.
Unlike the cover, the content is very up-to-date. It was actually published in 2008. I particularly liked the style of the content inside the book. It is very clear. Very easy to read. Very useful. And it inspires immediate action. There are tests, checklists and to-do lists at the end of each chapter to help you master your online marketing.
This book is perfect if you are just starting an online business or if you feel you have let your current online marketing slip and need to review your strategies. This book is a kind of inspiration workbook for you to set up your online marketing strategy. It guides you to decide where you should spend your time to make your business a success.
It is obvious the simplicity within the book is distilled from expert knowledge and sound business practices. A lot of thought and expertise went into writing it.
Mastering Online Marketing starts off with a few of the principles in The E-Myth. There is a Business Mindset Self-Assessment Test and a Marketing Mindset Self-Assessment Test. The first few chapters help you to step away from your hands on tasks and evaluate your strategic marketing plan.
There are chapters covering everything else you need to incorporate into you online marketing plan:
Your products and services
Design and navigation
Web copy
Traffic conversion
Automation
Multimedia
Traffic strategies
People power
Web 2.0
The importance of momentum
At the end of each of these chapters a check list helps you to clearly identify your action plan. Your action items are business focused.
I'm not going to put this book back on the bookshelf just yet. I want to go back and review some of those check lists again.
This is the book I'll bring out again whenever I want to spend a short hour or two to review and improve my online marketing plan.
Why?
The book is so good it can actually help you to improve your online business in such a short time.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.
Join us on the International Sales Road Map
Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business
2009 Infrastructure-As-A-Service & Cloud Computing, Black Book Survey 2009 Results-Aarkstore Enterprise
KEY CLIENT EXPERIENCE FINDINGS
KEY FINDING: THE MOST IMPORTANT CUSTOMER SATISFACTION KPIs TO OUTSOURCED INFRASTRUCTURE IN 2009
Innovation, Trust, Reliability and Deployment are the most important attributes influencing Client Companies' satisfaction with their cloud infrastructure outsourcing & IAAS providers.
KEY FINDING: ITO INFRASTRUCUTRE VENDOR SATISFACTION IS HIGHEST AMONG SMALL & MIDMARKET VENDORS CURRENTLY
Clients with annual revenues from $500M to $1B are significantly more satisfied with their Infrastructure Outsourcer than are Large Market Cap clients.
KEY FINDING: US VENDORS ARE SIGNIFICANTLY PREFERRED BY US CLIENTS
Latin American alternatives are challenging Indian infrastructure vendors as they evolve.
PREFERRED LOCATION FOR CLOUD INFRASTRUCTURE MANAGEMENT OUTSOURCING VENDOR BY
WESTERN EUROPEAN CLIENTS
(SELECT TWO)
UK 96.1%
France 80.8%
Germany 5.5%
Norway/Sweden/Denmark 4.7%
Russia/Eastern Europe 3.2%
HIGHEST ANTICIPATED
GROWTH INDUSTRIES
FOR INFRASTRUCTURE AS A SERVICE
INDUSTRY CY2009 BUDGETED/ ANTICIPATED BUDGETING INFRASTRUCTURE OUTSOURCING
INITIATIVES
ADD ONS NEW
COMMUNICATIONS 70.8% 30.7%
NONPROFITS 64.2% 20.4%
EDUCATION 61.5% 25.7%
MANUFACTURING 55.2% 14.9%
ENERGY 50.7% 20.8%
TECHNOLOGY 43.2% 31.4%
INSURANCE/FINANCE 28.5% 18.2%
PREFERRED LOCATION FOR CLOUD INFRASTRUCTURE MANAGEMENT OUTSOURCING VENDOR BY
US CLIENTS
(SELECT TWO)
United States 94.0%
Mexico 32.1%
India 26.6%
Brazil 24.1%
Chile 10.0%
WOULD CONSIDER OFFSHORE
CLOUD FIRMS IN FUTURE AS INDUSTRY MATURES
India 90.8%
Latin America 91.3%
Eastern/Central Europe 80.5%
China 11.4%
Table of Contents :
ntroduction 6
Cloud Computing and ISAAS 13
Summary of Results 16
Methodology & Overview 18
Overall Ranking Summary of ITO Infrastructure: Enterprise Management Vendors 22
Industry: Sourcing: IT Outsourcing
Companies Mentioned
10Gen, 3Leaf Systems, 3Tera, 6fusion International, Absolute Performance, Adaptivity, Ajaxo, Alentus, Amazon, Appirio, Appistry, Aptaria, Arena Maxtronic, Arista Networks, Asankya Networks, Azure, BitRock, BlueLock, Boomi , Box.net, BT, Canaan Partners,P34 Capgemini, Casdex, Chris Richardson Consulting, CITTIO, Citrix, Cloud Architects, Cloud9 Analytics, CloudRamp, CloudScale Networks, Cloudscape.ws, CloudWorks, CNI Systems, CohesiveFT, CollabNet, Concentric, Cordys, Cronus Partners, CSRware, CuperTek, Cycle Computing, Dataline, Dell, DNAmail, eBay, EDS, Elastra, EMC, Engine Yard, Enki Consulting, Enomaly, Excelian, Flexiscale, Forrester, Fortress ITX, G.ho.st, Gear6, GigaSpaces, GoGrid, Google, GraphLogic, GridGain, Hewlett Packard, IBM Global, IBRIX, InfoQ, Intel, IntelePeer, IronKey, Iterative Designs, ITO America, Jamcracker, Joyent, JumpBox, Just Skill, Kaavo, Layer Tech, Linxter, Mohr Davidow Ventures, MessageLabs, Microsoft, Mimecast, Model Metrics, Moderro Technologies, Moka5 (MokaFive), Mosso, NetApp, Netmagic, NewServers, Nirvanix, NetSuite Cloud, Ocarina Networks, OpSource Cloud, Oracle, Orange Business Services, Panorama Software, Parabon Computation, Parallels, ParaScale, Patni Computer Systems, Peer1 Networks, PI, Platform Computing, PLX Technology, ProjectLocker, Promise Technology, Qlayer, QlikTech, Rackspace, Red Hat, Reliance Globalcom, RightScale, Robson Taylor, Rogue Wave, rPath, Salesforce.com, Sapotek, Saugatuck Technology, Savvis, ScanSafe, ServePath, ServiceCloud, SIMtone, SkillSoft, Skytap, SmugMug, SOASTA, Solace Systems, Spiceworks, SpiderOak, Symphony Services, Sun Microsystems, Tap In Systems, Teneros, Terremark, Tier3, Transitive, Trend Micro, Union Square Advisors, Unisys, Univa UD, uTest, Vertica, VMWare, Widen Enterprises, XCalibre, Yahoo!, Zabovo.com, Zeus Technology, Zuora, 123Together.com, 361 Degrees, 3PAR, 8e6 Technologies, A10 Networks, Aastra, Accario, Accellion, AccessFlow, AceNet, ACMA, Acronis, Actional, activePDF, Acxiom, Adaptec, ADC, Adder, Adexis, Adtran, Agilysys, Agito Networks, AirMagnet, Akorri, ALADDIN Knowledge Systems, Alcatel-Lucent, Alert Logic, AlterPoint, Altor Networks, AMAX, AMCC, Amyuni, Apani, APC, APCON, APM Experts, Appistry, Applied Innovations, Apptio, Aquantia, Arastra, Aravo, Arbor Solutions, ArcSight, Areohive Networks, Array Networks, Arrow ECS, ARTEC - Computer, Asigra, Asoka USA, Aspera, Astaro Internet Security, Atempo, ATEN Technology, Attune Systems, AutoVirt, Avanade, Avaquest, Avaya, Aventiv-NomaDesk, Avocent, AVTECH, AXIOMTEK, BakBone, BBN Technologies, BDNA, BEA Systems, Bedsole, Benchmark Capital, Berkeley Varitronics, BigFix, Bivio Networks, Blade Network, Blue Lane, BlueArc, BluePoint, BlueStripe, Bobcares, Bosanova, Brigh Technologies, Brocade, CA, CalAmp, Capitial Trust Ventures, Cassatt, Catbird, Cayenne, CDG, Ceedo, Certeon, Champion Solutions, Check Point Software, Chip PC, CiRBA, Citihub, ClearCube, CommVault, Compass America, Compellent, Compugen, Computer Lab International, Concentsus, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, cPanel, Credit Suisse, Crosswalk, CrystalTech Web Hosting, CSC, Data Domain, Databarracks, DataCore, DataDirect, Datagardens, DataPipe, DataSynapse, DC3 Solutions, EqualLogic, Desktone, Devon IT, Digipede, Doctrino Systems, DocuSign, DoubleTake Software, Dynamic Network Factory, DynamicOps, Ecora Software, eG Innovations, Egenera, Electric Cloud, Electrorack, Embotics, Emulex, Endeavors Technology, Enigmatic, Enomaly, Entuity, EqualLogic, Ericom, EVault, Evolving Solutions, Exinda, eXludus, Extentrix Systems, F5Networks, FalconStor, Faronics, FastScale, FastSoft, FOCUS Consulting, Fortinet, Fortisphere, Fugitive LLC, Fujitsu Systems, Fusepoint, FusionStorm, Gateworks, Getronics, Gibraltar Solutions, GlassHouse Technologies, GlobalFluency, GlobalSCAPE, GlobalSign, Green Hills Software, Grid Dynamics, GRIDtoday, groupSPARK, Hiperware, Hitachi Data Systems, Hubspan, Hurricane Electric, Hyper9, HyPerformix, Hyperic, I2 Technology, IGEL Technology, Ignite Consulting, Illumita, IMEX Research, Incipient, Insight Venture Partners, InstallFree, INSYSTEK,Integrien, Ipswitch, Isilon Systems, iTrinegy, KACE, Kaseya, KI Lipton, Kidaro, Kingston Technology, KnownHost, Lanamark, LeftHand Networks, Lenovo, Leostream, Liquid Computing, Lucid8, LynuxWorks, Magirus, Mailtrust, Mainline, ManageIQ, ManageSoft, Marathon Technologies, Marketo, Markitects, McAfee, Meridian IT, Metron, Microsemi, Microserv, Mid-Atlantic Computers, MIMOS, Mimosa Systems, Mindbridge Software, Miva Merchant, MonoSphere, Morph Labs, Mxi Technologies. mySoftIT, Nagarro, Namescape, Ncomputing, NEC, Nemertes, NeoPath, Neoware, Net Magic, NetApp, Neterion, NetEx, NetIQ, Netuitive, Network Appliance, Neverfail, New Age Technologies, New Idea Engineering, NewTek, Nexenta, NextIO. Nimsoft, Niyuta, NoMachine, Nortel, Novell, Old Road Computing, Omnitron, On The Avenue, ONStor, Opalis Software, Open Kernel Labs, OpenHosting, OpenSpan, Optaros, Opus Capital, PacketTrap, Palm, Inc., Panda Security, Pano Logic, Pattern Insight, Peak IP Solutions, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, Pinnacle Cart, Pivot3, Platespin, Proofpoint, ProServeIT, ProSync, Provision Networks, , Q1 Labs, QG Software, Qualys, Quest Software, R1Soft, Racemi, RACKWISE, Radiant Logic, Raritan, Raxco Software, Red Hat, Reflex Security, Regan Technologies, Resolution Enterprises, RF Code, Riverbed, RSA Security, Ruckus Wireless, Sagent Solutions, SanDisk, SAVVIS, ScaleMP, Scalent Systems, ScienceLogic, ScriptLogic, Seanodes, Secure Command, Secure Computing, Sentillion, ServInt, Shavlik, Silpion, SIMtone, Singularity Technologies, Sitemasher, SmarterTools, Socialcast, SoftLayer, SolarWinds, SolutionSet, Sonasoft, SSH Communications Security, StackSafe, Starfire, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StorageCraft, StorageNetworking.org, StorMagic, Stratus, Sun Microsystems , Oren Tech, SunView, Supermicro,, Surgient, SWsoft, Sycros, Symantec, Systar, Telecompute, The 451 Group, The Israeli Association of Grid Technologies, TheInfoPro, ThinkEquity Partners, ThinPrint, Third Brigade, Tideway, Tigerpaw, TOA Solutions, ToutVirtual, Train Signal, TRANGO Virtual Processors, Tresys Technology, Trigence, Tripwire, Twisted Pair Solutions, UK-2 Limited, Ulteo, UniPrint, United Devices, V.i. Labs, VaST Systems, VDIworks, VeeAm Software, Veodia, Verio, VeriSign, Vicom, Vigilar, VirtenSys, Virtera, Virtual Computer, Virtual Iron, VirtualizationChat.com, VirtualLogix, Virtugo, Virtutech, Visionapp, VisionCore, VKernel, VM People, VM6, VMLogix, vmSight, vThere, Vyatta, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo, Akami, AT&T, BMC, Datanex, Informatica, HP - EDS, T SYSTEMS, HCL, WIPRO, TATA (TCS), MAHINDRA SATYAM, INFOSYS
For More information please contact :