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Posts Tagged ‘Campaigns’

When you work in online marketing, it's easy to put on your blinders and focus solely on your SEO company and clients. This is a great way to get some work done, sure, but it is often helpful to examine your industry as a whole, and see what can be learned from the top business marketing campaigns.

Let's take a look at four particularly successful campaigns:

1. Old Spice

Despite the "old" in its name, Old Spice rocked a rather "new" social online marketing campaign featuring Isaiah Mustafa, the star of the company's TV ads. On a set staged in Portland, OR, Mustafa answered 186 user questions (in his trademark hilarious style) through a variety of networks, including Reddit, Facebook, Digg, Youtube, and Twitter. The business marketing campaign racked up a record 6.7 million views in only 24 hours.

2. Best Buy

We all knew that Best Buy's blue shirted Geek Squad employees were supposed to be helpful, but the company's @twelpforce Twitter account demonstrated just how helpful said geeks could be -- for both tech questions and business marketing. Best Buy employees from all over the country use @twelpforce to answer user questions directly. The campaign has helped Best Buy connect to thousands of customers, and it's still ticking.

3. Cloverfield

When promoting their 2008 monster movie, the creators of Cloverfield had viral marketing on the brain. The promotional team released teaser trailers online with hardly any information about the film, as well as fake MySpace accounts for the film's main characters. While the teasers helped gather hype, the MySpace profiles underscored the film's emphasis on realism.

4. Will It Blend?

Blenders aren't interesting, nor are they traditionally associated with a Gen Y audience, but Blendtec founder Tom Dickson reached out to this group -- among other fans -- through his super viral Will It Blend? online marketing campaign. In the campaign, which still exists, Dickson uses his company's blenders to demolish everything from whole chickens to iPads, posting videos of every feat on WillItBlend.com. The campaign demonstrates the power of Blendtec blenders, all the while helping to brand the company and connect to a younger audience group.

So, what can we learn from these business marketing campaigns?

1. In online marketing, humor is no joke.

For many consumers, the internet is a much-needed reprieve from the stresses of school, work, and other responsibilities. They want to be entertained online, not educated. For this reason, humorous campaigns like those of Old Spice and Well It Blend? have an edge over more straightforward advertising. In addition to giving surfers what they want, these online marketing campaigns can also help to humanize and brand a company. This is especially useful for distributors of traditionally unexciting products, like blenders.

2. Social networking is a valuable business marketing tool.

Creating a website is one thing, but if you want to reach consumers, you have to find them where they live: on Twitter, Facebook, MySpace, Reddit, and other social services. Best Buy, Old Spice, and Cloverfield all marketed their businesses on social profiles to tremendous success.

All that being said, for many small businesses, creating a sensational online marketing campaign isn't enough. If your brand isn't recognized and your website isn't receiving significant traffic, you'll also benefit from traditional search engine marketing internet advertising services with SEO and PPC plans.

once we relate the way of interaction with people from previous to present-day there is a lot of change like in the past if individuals want to speak each other they used to write letters but now the wholecommunication is going through e-mails. As we all know there are many methods to communicate with customers among those email marketing is the one which is very well known. at present Email marketing is preferred by companies to communicate with their customers and thus becoming populared.
In email marketing the communication of customers is through emails to convey messages. In addition use of Email marketing is to obtaining new buyer and retaining old customers. This is very comfortable, fast and inexpensive way to marketing the products in market. Purpose of sending emails:

It is quite satisfying to see your offline or online business growing. Most entrepreneurs especially those who are new in the business world, find it sometime difficult to sustain their businesses. But this should not be the case thus the reason I think you should read this blog and get substantive information as to how can achieve business growth.

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Do you hate spam? Do you need to market your products through email but fear that spam filters may delete your messages? Please know that your fear indeed has reasons to exist. However, there could still be away for you to conduct email marketing. To ensure that your message reach your potential clients, we will give you some useful tips on how you can perform email marketing properly.

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