The World Business

Posts Tagged ‘care’

What status is art at this time? Is it being held in high regard throughout the country? Is it as important as it should be? Art entrepreneurship is a lucrative business proposition for the artist and the business person. But, where do you take it? Where can it go? The wave of the future is in art workshop centers and you can take it virtually anywhere.

When times get tough throughout the world, people are in distress over wars, hurricanes, destruction and chaos. What do they turn to for their relief? Art is always the answer. Whether an artist composes a song, writes a book or paints a painting, artistic expression is the balm that soothes all ailments. As an entrepreneur, you can care and you can show that you care. An art workshop center is exactly what your community needs.

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Online marketing is truly about finding your niche – and then dominating it.

After you do that, the rest falls into place. And your bottom line will look better

And better. You'll attract customers almost effortlessly to your business – and cost effectively. That sounds good? I thought so. But it's not as simple as it sounds. Most people struggle for years; trying to figure out how to get the results they need through their online marketing career.

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I have interesting hypotheses that I probably shouldn’t share with you, but I will because I like you.

It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

You may be saying to yourself, “Where did you get that garbage piece of information, it doesn’t even make sense. Furthermore Google has like 60% or more of all searches”. Well let me break it down for you.

Bing Users Have Money

Most consumers do not care about search engines; they care about finding what they want. Most people that use Bing are 35 years of age or older. They use it primarily because it is preloaded on to their computers and they don’t know any better (or maybe an ad steered them there). These people are financially established and ready to buy.

Bing makes it easy for people to buy

When searching for a particular product, Bing lists the shopping results very nicely. Although they haven’t unraveled a small business option like the big G (Google base), they are offering Bing cash back, which really catches consumer attention. Bing labels itself as a decision engine. It really encourages you to pull the trigger on things. It, frankly, scares the hell out of researchers.

I do my research on Google and my shopping in Bing.

Traits of the majority of Bing Users

Financially Established Aged 35 and up Straight Forward Searches Less research based queries

Traits of Bing Search Engine

Made for Consumers Not good for information Rewards you for buying products Really pushes you to make fast decisions

Now, if Bing really only accounts for around 12-15% of the search market, will it really make a difference for a business to advertise on it?

I guess you ask yourself the following question: Do you want 12% of buyers looking for you? Or do you want information heads?

Also, check out custom wristbands.

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When someone uses the word 'advertising' immediately you think 'expense'. Managed correctly, however, it doesn't have to be expensive. Here are some strategies for small business owners looking for ways to advertise/market without going over-budget.

Likely the most important advertising tip for small businesses is: be "web-centric"!
This means that your website is the mainstay of your marketing plan, and the purpose of almost every other form of marketing is to drive people to your website. If you do an ad in the paper, the focus point is your web address; if you do a billboard or radio spot, the whole purpose is to get individuals to go to your website.

The reason this is the most cost effective strategy is because changing the content on your website is very fast and inexpensive, while changing printed materials is time consuming and costly. By making the purpose of all your other marketing and advertising simply just to get people to your website, those other printed materials never go obsolete, since your web address is yours as long as you want.

Make the focus of your website the extraction of contact information.
Many small businesses think that the point of their website is the get people to buy right now. Rather, the purpose of a website is to collect as many email addresses and phone numbers with permission, in order to follow-up on prospective sales. By collecting this contact information you have produced a potential client list that you can send production information to and not have to worry about whether or not they visit your site again.

How do you get people to offer you up their contact info? As contact information is valuable, offer something of value in exchange for their information. For instance, if you own a rental company, or a retail outlet, offer a coupon for 15% off their next store purchase. Do what it takes to get the contact info of your web visitors. Doing so greatly increases the likelihood that they will become customers some day.

Make certain to follow up with intension.
One area small businesses infamously fail in is the area of following up on potential customer leads/contacts. That is simply leaving money on the table- money that is rightfully yours! On top of that, seeing as your competitors are likely failing in the same area, being careful when dealing with follow-ups will place you ahead of your competition and attract clientele.

Create an immediate mailing that will be directed to visitors who fill out an online form with contact info. Develop a well-thought-out autoresponder series to keep in touch with them for several weeks or months, dependent on the nature of your business. If you are fortunate to have gotten their phone number, be sure to call with a special offer. The bottom line is to make them happy for giving you their contact info. If someone asks a question, especially online, make it a priority to get the answer to them as soon as possible. Again, your care of their concerns will set you apart from your rivals and gain you clients.

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