Posts Tagged ‘Changers’

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Amazon.com Review
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visua... More >> Read the rest of this entry »

Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers

Product Description
If you’re using paid search, email or display advertising to drive traffic, leads or transactions—you need to learn the art & science of Honest Seduction. The most effective online marketers give their organizations huge competitive advantages—5-30x according to research. They do it by moving their focus one step lower in the funnel. They do it by coming to the realization that the click is almost incidental. It’s what happens next that makes all the differe... More >> Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers
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