Posts Tagged ‘channels’

Small business Survival Guide

Product Description
THE SMALL BUSINESS SURVIVAL GUIDE is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly. Read the rest of this entry »

Entrepreneurship: the Truth is in the Methodology

"To persevere in obstinate condolence is a course of impious stubbornness," wrote Shakespeare in his play Hamlet in the year 1601.

Persistence is often presented as the key element of entrepreneurial success, but this approach misses 99% of what makes a business viable and prosperous.

A man can waste his life digging holes on the ground without achieving any positive results.

No matter what goal we choose to pursue, our energies and resources will be always limited. Overemphasising persistence can lead to commercial arrogance and blindness.

Success is one, but errors can be infinite:

* Repeatedly asking people who are obviously not interested.
* Continue to use distribution channels that have proven inappropriate for certain products.
* Sticking to formats or contents that customers don't like.
* Adopting a communication strategy that alienates the best prospects for your business.

The key element of successful entrepreneurship has nothing to do with persistence. Starting and growing a business has little to do with stubbornness and everything with flexibility. It is a psychological trait that is stifled by rigidity and enhanced by change.

Entrepreneurship is a skill that has everything to do with perception and vision.

It is an ability that goes far beyond the sphere of commerce and that can be applied to all areas of human life, from cooking at home, to repairing old clothes.

If I had to give the shortest definition of entrepreneurship, I would propose the words "realistic double vision."

What sets entrepreneurs apart from the rest of the population is their capacity to link current problems to potential solutions that can be implemented realistically.

While many devote countless hours to complain about problems, the entrepreneurial mind is steadily focused on figuring out solutions and assessing their feasibility.

Such double vision, when exercised systematically, conveys powers resembling a higher level of awareness.

This skill, which is half-psychological and half-material, is the only characteristic present in all entrepreneurs. Double vision is a talent that dwarfs the role played by persistence.

The bridge between perceived problems and realistic solutions can be built in ten different ways:

1. ASSEMBLY: Changes in design that make products easier and cheaper to manufacture.
2. SPACE: Moving products from low-demand to high-demand territories.
3. PACKAGING: Repackaging old content into highly attractive new products.
4. HUMAN: Organizing or motivating people in ways that dramatically increase the value of their output.
5. TIME: Figuring out how to increase dramatically the speed of delivering a service.
6. MATERIALS: Replacing old materials by new ones that increase the perceived value of products.
7. STORY: Associating a story to products that renders them popular.
8. DISTRIBUTION: Finding more efficient ways to use existing distribution channels.
9. FINANCE: Identifying ways to fund a venture that previously seemed unfeasible.
10. MERGE OR SPLIT: Splitting, disaggregating, or uniting elements in ways that make them more valuable to consumers.

Entrepreneurs dig holes on the ground only if they have good reasons to believe that this is a feasible solution to a burning problem.

Their psychological energies and material resources are focused on identifying viable responses to perceived opportunities.

I propose "realistic double vision" as optimal methodology to define, teach, and develop entrepreneurship, or as Shakespeare put it in Hamlet, "making more matter with less art."

JOHN VESPASIAN writes about rational living. He has resided in New York, Madrid, Paris, and Munich. His stories reflect the values of entrepreneurship, tolerance, and self-reliance. See John Vespasian's blog about rational living.

http://johnvespasian.blogspot.com/

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Email Marketing – One of the Best Marketing Channels for Business

One of the best ways to market your products and services is through email marketing. Direct marketing to consumers has been revolutionized as a result of email marketing technology and the changes are likely to continue. It's amazing that by sending a simple email you can create cash on demand and sell your product or service to more people at less cost than ever before. Perhaps the best part about email marketing is that the results are nearly instant and the cost is extremely low.


Affordable Email marketing is highly affordable, which is important to many individuals, affiliate marketers, or companies interested in advertising their product. With this method of marketing there are no costs to worry about for postage, printing, or costly management fees. The only cost that would apply to email marketing campaigns is whatever you pay for your email marketing solution and the time it takes to write the email. If you outsource the email to a professional writer this may increase your cost as well. Any website that is serious about marketing should take advantage of email marketing.



Results The results are fast. As soon as you launch your initial email campaign, you could see orders within hours or in some cases within minutes!



Response Rate Most marketers know to expect an incredibly low response rate with direct mail. However, when using email marketing the response rate can be substantially higher. Having such a great response rate with so little time and money invested in marketing results in a better payoff.



Email is revolutionizing the marketing industry and businesses are realizing its true power. Without investing much money and effort, any business can easily and effectively run a profitable email marketing campaign.



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5 channels Online Internet Business Advertising your Business

What a wonderful invention it is, this thing we call the Internet business advertising for your consumer product company and industrial equipment supplies sale business plan !

If you would just take your time to know your way around for your consumer product company and industrial equipment supplies sale business plan , you could discover a lot of consumer product company and industrial equipment supply sale business plan being offered for free internet business advertising.

What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet business advertising being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your consumer product company and industrial equipment supplies sale business plan , any business advertising online, free of charge!

It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever.

Internet Business Advertising for your consumer product company and industrial equipment supplies sale business plan can be a big problem otherwise. A lot of companies reserve a big chunk of their budgets to cover marketing expenditures.

Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of advertising your business development for the business involved.

But with the many channels available online internet business advertising for your consumer product company and industrial equipment supplies sale business plan , marketing has become a less risky course of action.

There so many avenues available online business advertising where you could advertising for your consumer product company and industrial equipment suppliessale business plan business for free and attain more exposure for your products or services. Here are some of them.

1. You could advertise through your own website/blog for your consumer product company and industrial equipment supplies sale business plan . Ordinarily, you should pay a nominal fee for web hosting and your domain name.

A paid web hosting service is more reliable. Your own domain name would impress upon your visitors an immediate sense of professionalism. But if you don't want to spend for them, there are a lot of free web space providers on the Internet for your consumer product company and industrial equipment supplies sale business plan !

2. You could advertise through other people's websites/blog for your consumer product company and industrial equipment supplies sale business plan . And you could do this in a lot of ways too!
You could create a banner that would summarize your consumer product company and industrial equipment supply sale business plan' offers and have it displayed on existing pages.

Or if you have your won website for advertising your business, you could use the said banner to link to your internet business advertising pages, or you could even settle for simple links. Additionally, you could have other webmasters rave about your venture and they could talk about it in their own websites.

3. You could create your own affiliate program for your consumer product company and industrial equipment supplies sale business plan. By giving commissions as incentive, you could invite a lot of Internet users to become your affiliates.
Each affiliate would work to help you make a sale. It's like having a battalion of sales representatives that you'd only have to pay if they manage to refer a willing customer!

4. You could try viral marketing. Viral marketing is the online equivalent of word o mouth business advertising for your consumer product company and industrial equipment supplies sale business plan.

By giving away something for free, for as long as that something has a link or a simple reference to your consumer product company and industrial equipment supplies sale business plan, you're encouraging the recipient to spread the word about your business to the people he knows.

This would result in the exponential expansion of your business message like wildfire.

5. You could do business advertising in online communities for your consumer product company and industrial equipment supplies sale business plan. Forums and mailing lists are popular venues that could likewise convey your business message. Membership to these groups is usually free. Additionally, you could also create your own mailing list and start capturing leads for future sales by doing some helpful follow-ups.

The Internet business advertising is a great place for promoting and advertising for your consumer product company and industrial equipment supplies sale business plan. There are several million people online at any given time and the world is, It would be best for your business to capitalize on this wonderful opportunity and expand your sales a thousand bigger!And you wouldn't even have to spend a penny while you're at it.

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