Posts Tagged ‘Checklist’

The New Business Road Test: What entrepreneurs and executives should do before writing a business plan

Product Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: A new version of the 7 domains model. Updated case studies that reflect the changes that have happened in the last four years. Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. A new author run companion website for readers to access extra information. Read the rest of this entry »

Best Practices Checklist: Email Marketing Best Practices 101

In This Article…
If you're considering implementing an email marketing program or are currently emailing but experiencing underperformance, this article provides you with a list of ten best practices that will assure improvement in your email marketing campaigns.

The Top Ten
Despite what you may hear, email marketing is a complicated process with many moving parts. But that doesn't mean that you can't have a successful email marketing program or campaign while keeping things relatively simple. We've narrowed down the ten best practices that you absolutely must remember. If you follow them, you certainly won't fail!

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