Posts Tagged ‘Competitive’

Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

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The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service o... More >> Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

The Design of Business: Why Design Thinking is the Next Competitive Advantage

  • ISBN13: 9781422177808
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.


Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinki... More >> The Design of Business: Why Design Thinking is the Next Competitive Advantage
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