Posts Tagged ‘Customers’

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How Email Marketing Solutions Help You Know Your Customers

For starters, and just to make sure we're all on the same page, what is email marketing solutions? In a nutshell, it's exactly what it sounds like: communicating with your customers via email. But there's a key difference between legitimate email marketing solutions and the pesky spam messages that end up in your junk folder. The difference is that email marketing solutions is opt-in, or permission-based. This means that the people who are receiving your email messages have, at some point, signed up to hear from you. This is one of the key reasons why email marketing solutions is so effective.

But that's not what I want to focus on today. In fact, now that we've gotten the basic stuff out of the way, I want to introduce you to a completely new way to look at email marketing solutions. Yes, email marketing solutions will help you communicate with your customers and leads, and yes, it's an inexpensive and efficient method of marketing. But you probably already know that. You also likely know that you can use email marketing solutions for many methods of communication, including e-newsletters, e-flyers, e-coupons and promotions, press releases, postcards, event invitations (or e-vites), thank you notes, and so much more. But did you know email marketing solutions has another major functionality?

Email marketing solutions can help you get to know your customers. Just when you thought that market research and intricate customer profiling tools were reserved for big companies with huge budgets, here comes this nifty, easy-to-use and inexpensive online tool. Email marketing solutions is like a window into the actions, preferences and behaviors of your customers and leads.

So, the big question is: How? And, as cliché as it sounds, I'm happy to say it's easy as pie (actually, since I don't really bake, if you're anything like me this is going to be much, much easier than pie!) Here are the simple steps you can follow to get to know your customers via email marketing solutions.

Step 1: Take Good Care of Your Contact List

When you ask customers or prospects to sign up for your email marketing solutions subscriber list, the one key piece of information you must collect is their email address. If you want to make the most of email marketing solutions, make sure you also ask for their first and last name, and other information that may be pertinent to your business. For example, if you run a sporting memorabilia store, you may want to ask for the customer's favorite sports team(s). This way, later you'll be able to send out targeted messages promoting merchandise from the selected sports team(s). The simple step of asking for pertinent information when the customer signs up will later help you send messages targeted to the exact interest of each customer. If you keep the information you collect in a simple Excel file, you'll later be able to automatically upload it to your email marketing solutions software.

Now, you may be thinking: does targeting my customers' interests mean I'll have to manually sift through each customer record and separate customers by interest group? The answers is no, not if you are using a first-class email marketing solutions software package.

Step 2: Make Good Use of Interest Groups

An interest group is a group of email subscribers who share something in common. This may be a group of people who live in the same area, wear the same shoe size, purchase from your store with the same frequency, etc. In email marketing solutions, you can segment customers any way you want, or any way that makes sense for your business. By separating customers into interest groups, you can automatically send out email marketing solutions messages to one or more specific group(s) of people. For example, if you have segmented your customers by birthday month, you can send out a Happy Birthday email message specifically to the customers whose birthdays fall on the current month. You can even include a coupon for a freebie or a special discount on the customer's birthday.

One really cool thing about that is that the top email marketing solutions programs can auto-fill information on an email message. So, for example, if Annie's birthday is on April 2 and you want to send a coupon that can only be used on her birthday, the best email marketing solutions software packages include a feature that can auto-fill information, such as, "This coupon is only valid on April 2."

Now there are 2 key ways you would know Annie's birthday is on April 2, or Tommy likes the Toronto Maple Leafs. The first way is the one described in Step 1: you had the foresight to ask for this pertinent information when the customer signed up for your email marketing solutions list. So, what if you already have a list, but you never asked for customer information at sign-up? Can you still use email marketing solutions to get to know your customers? The answer is yes, of course.

Step 3: Make Good Use of Links In Your Email Messages

Another great way to get to know your customers through email marketing solutions is include pertinent links in your email messages. The best email marketing solutions programs provide you with detailed link click reports. This means that you will be able to see which customers clicked on each link contained in your email marketing solutions campaign. How does that help you get to know their interests and preferences? Easy! Once you have chosen how to segment your customers (by shoe size, birthday month, life stage, etc, etc..), create some email content targeted to that interest group. The simplest and most straightforward method is to say something like: "Want to receive emails about stuff that's important to you? Tell us what's important to you". You can then include links to options like "traveling, my kids, work, etc.." Make sure these links take the reader somewhere, even if it's a simple 'Thank You' page. And, you don't even have to be so direct. Say you run a music store. You can include links to your product pages with link text like "See what's new in classical music" or "Click here to browse through our hard rock music selection."

Once the email has been sent, your email marketing solutions software will show you a detailed link click report. You will see which customers are fans of classical music, and which are fans of hard rock. Then (here comes my favorite part), if you are using a top-notch email marketing solutions program, you will be able to automatically turn these report results into interest groups. This means that with the simple click of a button, you will instantly have a classical music interest group, and a hard rock interest group. Next time, you can send each group emails with more of the albums that you know will interest them. And, you were able to get to know your customers that well simply by including a few pertinent links in your email marketing solutions campaign.

With these 3 simple steps, you too can get to know your customers using the simple, inexpensive and highly effective tool known as email marketing solutions.

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Where Do You Get All Those Customers From for Your Small Business?

As a small business owner, you realize the value of having live, able customers stepping through your door everyday. It’s a simple question of math and conversion that those potential buyers become good profitable customers. However, you may be one of the many small businesses feeling short changed in that regard. Have you ever noticed some of the other small businesses in your area always seem to have enough of these types of customers? Some may in fact be busting out a good business.

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4 Easy Ways to Use Online Marketing to Attract Customers to Your Network Marketing Business

Have you been in the uncomfortable situation of having to call your sister to tell her about the awesome new opportunity she just has to get involved with? I’ve been there. But I knew there had to be an easier and more effective way to market my business.

Turns out there is. Online Network Marketing Strategies.

Here’s the secret.

The essence of network marketing online is for you to become the huntED instead of being the huntER.

With so many other potential customers online, you can give your friends and family a break from being prospected by you.

Here are four ways to use online marketing to grow your network marketing business:

1. Build A Great Website

A well constructed website is basically your “online store front”. By taking the time to create a home business website, you can begin to attract interested prospects to your product or opportunity.

2. Build Relationships In Forums

Posting in forums is a great way get to know other networkers and home business owners. It is also a wonderful way for you to get your name out there and establish yourself as an expert and a strong leader.

After all, new business builders join LEADERS not companies.

3. Write Articles

Writing articles is another way for you to establish an online presence. People get to know your name and associate your name with the topic you write about.

This makes you a credible expert and consultant that people trust and want to get advice from. (And ultimately do business with)

Don’t know what to write about?

Well the easiest thing for you to write about is what you already know. If you are a rep for a nutritional company, write articles about why supplements are important to good health.

If you sell legal services, write about the importance to having legal council available to you at all times.

4. Start A Blog

If you really have no time or money to set up a full blown website a blog might be a good option for you. You can add posts to it as often as you like and write about whatever you want.

This also helps potential customers learn about who you are and what you have to offer. So that when they are in the market for your network marketing product, they will think to come to you to buy it.

Bottom line. Online marketing is about ATTRACTING new prospects to your network marketing business.

You don’t have to go out and find people anymore. You don’t have to tap people on the shoulder at the mall or anything else like that.

Your prospects have a need or a problem to be solved. While looking for their solution they find your online store, right when they need it.

Doesn’t that sound so much better than begging everyone you meet to join your business or buy your product. Believe me, network marketing can much more fun when you use the internet to attract customers to you.

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Reach More Customers With An Email Marketing List

Many online businesses are using email marketing lists to send ads and other promotional materials to people in an effort to generate traffic and sales. This opt in email marketing can come in the form of newsletters, updates and special discounts as well as software upgrades announcements. This is a chance for website owners to keep in touch with those on their email marketing list and to hopefully gain new and repeat customers.

By submitting an email address, a web site visitor agrees join an email marketing list and to receive updates and other promotional information from the website. Use only opt in email addresses for your marketing campaign. There are many legitimate email suppliers out there but with any email marketing list that you purchase, be sure that the addresses also include full name, IP and date stamp in case you need proof.

Using email marketing lists, companies can send their promotional materials in a number of different formats from plain text, to pages complete with animated full color graphics. Each business has their own unique layout design, but more important than the style, is the content. Email content is what grabs the attention of potential customers subscribing to an email marketing list. So what is essential when sending promotional materials to your email marketing list and what keeps subscribers interested?

Preparing Your Email Marketing List

Keep your promotional materials light, creative and original. Most people on your email marketing list don't have the time or interest in reading a stuffy emails filled with technical information. So keep it light and friendly. Short is better than long but if necessary divide your promotional email into several short articles. Taking in several smaller bits of information is easier to digest than one long run on article.

Your email promotional materials should be clear and informative but not overly technical and should appeal to a wide range of people. In creating an opt in email marketing campaign, well written content and articles are important, Effective copy should outline the benefits of your product or service and why those on your email marketing list need what you are offering. This is where a professional copy writer can come in. They can write content that builds trust between your company and your customers.

Add photos and color in your marketing materials. Provide clear and crisp images of what you have to offer subscribers to your email marketing list. An image might be just the thing to get a reader to click through to your site for more information.

Email your promotional information or newsletters from Tuesday to Thursday. On Mondays people are usually busy with getting back to work and on Fridays they are just too busy looking forward to the weekend. So an informative and light email arriving in the middle of the week might be a pleasant little break.

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