Posts Tagged ‘Developing’

Email Marketing 101: Developing And Implementing Good Practices

Because email marketing is still uncharted territory, governments around the globe are trying to catch up and the appropriate rules and regulations. Why? Because sending email campaigns have become one of the most popular ways to promote goods and services, and yet it's still a relatively new, popular technology. So many people are using email marketing in so many ways, that the need for some sort of framework to regulate it has become increasingly abundant. Case in point: here are two tricky email marketing scenarios

1) Imagine if every single email marketer sent an email to every person on their list at the very same time, regardless of where that email list came from. While this is highly improbable, it's extremely likely that a single person may get ten different ads promoting the same goods and services. With so much redundancy, it's extremely likely that none of these emails will be effective.

2) Suppose two people meet and exchange email addresses. One of them is a businessman. Instead of letting the email relationship progress through a natural path, imagine if the businessman instead began sending the other person constant emails promoting their product. The recipient will not only feel pressured by the businessperson, but the fundamental fact is that that email address is now being used for the wrong purpose.

So, what can email marketers do to avoid using the technology in the wrong way?

1) Always get permission

Assuming that just because a customer gave you their email address they will be thrilled to hear from you is a huge mistake. Your best bet is to get strict permission from customers stating that they want to receive your email marketing newsletter or promotional email.

2) Tell customers why they're receiving emails from you

In every email you send, make certain that customers know why they're receiving emails from you. How can you do this? Put a simple line on top of every email that says something like "you're receiving this email because you signed up for the newsletter". This simple line not only reinforces that you have permission, but it reminds customers why your email has shown up in their inbox.

3) Keep your messages focused

If a customer indicates that they're interested in cookware, the worst thing you can do is start sending them emails about other products and services they're not interested in. In other words, don't send a camping gear newsletter to a customer who's only interested in luxury trips. Keep your customer email lists segmented by what clients are interested in and you'll never face the embarrassment of sending an email that the customer couldn't care less about.

4)Follow federal and state email regulations

Do your homework and find out what's allowed and what's not allowed in your home state. Take things a step further by following the CAN SPAM Act, a federal set of guidelines that overlooks all email marketing in the United States.

Although email marketing can be tricky business, you can still follow good email practices and promote your business at the same time. The email marketers that play it safe have the best reputations, so follow their lead and sales and customer interest will follow.

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Self Motivation Starts With Developing a Positive Attitude. Tips for Thinking More Positively

Do you have goals, dreams, and aspirations? Sure, most of us do. Some individuals have much clearer goals than others, but essentially everyone wants to achieve more in their lives. But many people do not take the necessary action that is required to achieve big goals and big dreams. Big achievement takes big action, and action is the one thing that holds back a great deal of people. But there are those individuals who know what they want and they go for it. They do not stop dead in their tracks when it is time to take action. They do not stop in spite of fear, doubt, and risk. They just go for it because they know that it is an essential part of getting to where the want to go. What is the difference between the individuals who take action and those who don't? Successful people have more motivation.

Motivation is the driving force that propels individuals to the pinnacle. The more motivation you can muster, the faster and more effectively you will reach your goals. Without enough motivation you will mot likely make any big strides toward the life that you truly desire. Self motivation is a trait that can be seen in all successful individuals, and anyone who want sot do more with their life needs to begin learning how to add more motivation. One simple way to dramatically increase your motivation is to really clarify your goals. Clarity is power, and it is those with the clearest goals that actually reach them.

As we already mentioned, just about everyone wants more in their live. More money, more happiness, more success, more friends, or whatever else. But just wanting "more money" is not a real goal, and it will not give you the motivation that you need to make a drastic improvement in your life. Your goals need to be clear and concise. You must know exactly what you want in every detail. When you do, you will feel excited and enthusiastic about your vision, and you will be motivated to do whatever it takes to achieve it. Vague goals are useless, so take the time to really decide, in as much detail and clarity as you can, exactly what you want to strive to achieve. This is a huge step, but for some it make still not be enough.

Have you ever heard a voice in your head that told you that you could not do something? We run dialogues in our head, but some individuals talk to themselves in a positive, supportive way while others talk to themselves in a negative and unsupportive way. Positive thinking is training yourself to think positively about your goals and your ability to achieve them, and when your self talk is uplifting and motivating. When you begin thinking more positively you will find your self motivation begin to skyrocket. You will set larger goals for yourself, you will take action, and you will remain dedicated to your goals because you will know that you can and will achieve it. So if your motivation is lacking, clear up your goals and begin telling yourself that you can and will make them your reality.

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Developing Youth Entrepreneurship

At a recent economic forum hosted by the Bethel Baptist Church in Kingston, a young man came forward to ask the panel of financial experts for tips on how he could be successful in his new business venture. As he made his passionate plea for guidance, I recalled the challenges of my first entrepreneurial effort at 23 years of age.

With the adventurous spirit and eternal optimism of youth, I enthusiastically pursued my business idea, but after a couple of years, I realised that having an innovative concept was not enough to attain business growth. I didn't know enough about marketing, sales, product development and strategising; and I remember feeling confused and frustrated as I searched in vain for answers on how to build a sustainable business.

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