Posts Tagged ‘Digital’

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Internet Marketing for the Digital Entrepreneur

As a result of the job loss situation and the poor economy, there are numerous Digital Entrepreneurs considering an Internet Based business where you leverage a suite of best practices, Internet software tools, education, and support in a community of gifting colleagues thereby placing themselves at the center of the New Economy 2.0 & the Ascendancy of the Entrepreneur.

Innovation on the internet is proceeding at a super-fast pace. Phone books are going away … print advertising is disappearing … at any time over 1.5B people are searching for something on the internet.

When you buy something on the Internet, you want to buy from someone that you believe is an authority and someone that you can trust. As a result, there is certainly innovation occurring on the Internet with the Web 2.0 technologies that include social networking, blogs, video-sharing channels, and micro-blogging … these are being used by agents and representatives with home-based businesses to become a trusted authority.

A few years ago during my career with Deloitte, a Big 4 Accounting and Consulting Firm, I worked on a consulting project with Microsoft in Redmond and lead teams undertaking marketing and advertising activities as part of a very large product launch. Our team was fond of a saying, "a fool with a tool is still a fool."

In order to be effective and not be foolish by solely emphasizing technology during the product launch, it was important for our team to understand how the rules of marketing and PR (public relations) in the offline world had evolved and merged into a set of new rules for Marketing and PR in the New Economy 2.0 of the Internet.

In the offline world, marketing is a one-way interruption with yesterday's message. Here is a listing of several of the old rules of marketing and advertising:

- marketing simply meant advertising (and branding);

- advertising needed to appeal to the masses;

- advertising relied on interrupting people to get them to pay attention to a message;

- advertising was one-way – company to consumer;

- advertising was exclusively about selling products;

- advertising was based on campaigns that had a limited life;

- creativity was deemed the most crucial component of advertising;

- it was more important for the ad agency to win advertising awards than for a client to win new customers; and

- advertising and PR were separate disciplines run by different people with separate goals, strategies, and measurement criteria.

In the offline world, PR is a money pit of wasted resources dealing with the journalistic black hole. The following old rules of PR are becoming obsolete:

- the only way to get ink and airtime was through the media;

- companies communicated to journalists via press releases;

- nobody saw the actual release except a small number of reporters and editors;

- companies had to have significant news before they were allowed to write a press release;

- jargon was okay because the journalists all understood it;

- you were not supposed to send a press release unless it included quotes from third parties, such as customers, analysts, and experts;

- the only way buyers would find out about the press release's content was if the media wrote a story regarding it;

- the only way to measure the effectiveness of press releases was through "clip books" which noted each time the media decided to pick up a company's release; and

- PR and marketing were separate disciplines run by different people with separate goals, strategies, and measurement techniques.

Marketing in the online world is not about generic banner ads built to trick people with neon colors or wacky movement. It is about understanding the keywords and phrases that buyers in your target market are using, and designing and activating a series of micro-campaigns to drive buyers to pages that are full of the content they seek.

In order to do this effectively, it is best to understand the new rules of Marketing and PR in the online world that are listed below:

- Marketing is more than just advertising;

- PR is for more than just a mainstream media audience;

- Your are what you publish;

- People want authenticity not spin;

- People want participation not propaganda;

- Instead of causing one-way interruption, marketing is all about delivering content at just the precise moment your audience needs it;

- Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web;

- PR is not about your boss seeing your business on TV - it is about your buyers seeing your company on the internet;

- Marketing is about your organization winning business - not about your ad agency winning awards;

- The Internet makes public relations public again, after years of almost exclusive focus on media;

- Companies must drive people into the purchasing process with great online content;

- Blogs, online video, ebooks, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate; and

- In the internet, the lines between marketing and PR have blurred.

In the offline world, marketing and PR are separate departments with different people and different skill sets. In the online world, marketing, advertising, and PR are converging hence there is just one set of Internet Marketing rules for the Digital Entrepreneur to follow.

People do not like to be sold to, however people want to shop and buy.

Great content helps potential buyers see you, relate to your brand, and understand and value what you have to offer (your products).

By utilizing hypnotic writing, your content will drive a (lead and/or) customer to take the action you want!

Internet Marketing for the Digital Entrepreneur is not a battle of products … it is about using multiple online tools all directed toward increasing the visibility of brand You Inc, generating viral and word-of-mouth online awareness, and utilizing key tactics to ensure success in the knowledge economy.

The Internet provides opportunities you never had before. Internet Marketing is all about selling anything, to anyone, at any time, anywhere in the world!

Finally, a great book to read is "The NEW RULES of MARKETING & PR" by David Meerman Scott. It is the source of a majority of the old rules and new rules listed in this article. This book also contains an action plan that can be followed to harness the power of the NEW RULES!

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at apenIbiz My Go-To-Market Partners, my affiliate website, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money blog.

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How digital signage proves useful in business advertising

Walking down the streets of the market, finding numerous boards and signs informing you about the special offers and sale is a common incident today. Reading these signs, you get to know about the different schemes and you are influenced to go inside the shop and buy your favorite stuff. This happens too often, not just with you but also with most of us. The print signage may not attract you as much as the flashy and interactive digital signs. The growing popularity of the digital signs is one of the reasons why most of the business owners are opting for it.

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Make Money Now Using Just Your Digital Camera

Making money using your digital images has never been easier. Microstock photography sites have now made it possible for just about anyone to earn money from their digital images.

Microstock photography allows users to sell their digital images for free. Users are encouraged to upload their digital images to a microstock site. Every time your image is downloaded by a registered user, you receive money. The amount you take home depends on the size and resolution of the image downloaded. iStockphoto, Dreamstime, Fotolia and Shutterstock are popular microstock sites.

Although the payout per picture is not that high, your earnings do add up. In fact, you can make thousands of dollars a month from selling many of their digital images.

Below are a few tips to get you on your way to making money through microstock photography.

Note 1: Image Quality is Important

A high end camera is not required to produce acceptable images. Any high resolution digital camera can do the job.

Note 2: Your Photos Will Be Reviewed

Each individual image submitted to microstock sites will be reviewed. Therefore, it is important to analyze your own images before submission. Also, make sure to read all the image terms and requirements before submission. Images are sometimes rejected. Today, many of the prominent microstock photography sites have tutorials that you can follow to help you take fantastic images.

Note 3: Subject matter is important

Content does matter. Certain subject matters, such as business and food images are popular. However, images of family and flowers may not make the cut. Do some research and see what image types are downloaded the most. This will give you an idea of what sells and potentially what to focus on.

Also, images containing people may require you to complete a model release form. Please read the terms and conditions of the microstock site before making such submissions.

Note 4: Portfolio Development Takes Time

To make a serious income from microstock sites, it is important to develop a portfolio containing a many high quality images. Also, make your images keyword rich. Relevant keywords will allow your images to appear more frequently in customer searches.

Also, submit your images to numerous microstock sites. This increases the probability of your images being downloaded.

With these notes in mind, you can be on your way to making serious money using only your digital camera!

Lady Money Bags is your online resource dedicated to helping you make money! Visit Lady Money Bagsto help you get started on Making Money Now! www.ladymoneybags.com

Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios

Product Description
Like it or not, your success is determined as much by how well you promote your work as by the quality of your work. Thankfully, online promotion has opened up a whole new channel for you to generate opportunities for both you and your firm to get the word out. Yet you should not stray into this brave new world uninformed or without a strategy for using the speed and reach of the Web to your advantage. In Self-Promotion Online: Marketing Your Creative Services Usi... More >> Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios
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