Posts Tagged ‘Easy’

Finding grants for small business in Canada becomes easy with some tips

To establish a small business in Canada the first thing you need to find out is some small business grants for funding your business. It is not an easy task although to locate the best available grants in Canada. Most of the small business grants Canada government offers are restricted to some specific types of business at specific locations. And to avail those, you have to abide by certain terms and conditions and invest some amount of personal money as well.

Though there are quite a few subsidies for funding small business, to find out a small business grant you have to search really hard. You have to know where to look for to get a grant which would not have too many terms and conditions and will be easy to avail. As there is no readymade list available for the small business grants Canada government has, to follow some guidelines would always be helpful to make the search less difficult.

If you log on to the websites of Canada government, you will rarely find the term “small business grants”. This is because the government offers very limited grants for small business. Instead of searching for small business grants Canada, you can look for contributions, subsidies, rebates, tax rebates, shared costs, or non-repayable loans. This can be helpful because through these searches you can find out some non-repayable funding for your small business, which can actually serve the purpose of a small business grant.

Businesses which fulfill the criteria of availing grants from Canada government or those located in areas which are specified for government grants, can obtain the small business grants Canada easily. But for other businesses, obtaining funds may be slightly difficult. In Canada, retail businesses receive the least funding from government grants. And businesses located at a particular area get more grants than those of other areas. So, you must plan to locate your small business accordingly to get the best possible grants.

The core sites of the Canadian government are helpful in providing the lists of small business grants Canada government assists with. The Industry Canada Website will give you information about the available government grants in your region. Another such helpful core site is Canada Business Network. And you can also visit the regional Business Service Centre websites, some of which will have helpful information on small business grants.

To make your search more specific, you can look for grants which are available for the particular type of small business that you want to start. Searching on the Canada Business Website by Business Sector can be helpful. Searching through search engine may also useful if you know where to look for.

If your business will be involved in exporting, research and development, or improvement of the environment, chances of getting a small business grant for your small business will be much higher. Special emphasis are now given on developing alternative energy sources and green energy options.

Though the small business grants Canada government offers are few in number, by putting yourself at the right position, you can easily avail the grants for funding your small business.

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Online Success Blueprint® System: Online Marketing Made Easy

  • This 7-step program will walks you through using the Internet and information products to skyrocket your profits AND your free time
  • Learn how to convert your current website into a lead-generating & money-making machine
  • Learn how-to leverage your current knowledge into simple information products & programs that will sell themselves 24-7
  • This product will allow you to WORK LESS while you maintain, double, or even TRIPLE your current income!
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Email marketing the easy way

What is email marketing?

Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as you respect some unwritten rules and as long as the list of emails you use is what is called 'targeted', in other words the names came from a database generated by your marketing division and represents your existing client base, a carefully selected list of potential prospects or a list of people who opted in to receive your messages.

If instead of the above you use a list that you bought (you know, "25 million guaranteed AOL email addresses for only 19.95 - plus shipping"), or are doing it without warning the people on your list, or using other shady methods, then you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yes folks, it is that easy to be labeled as a spammer, and very hard to get out of it.
Once your message is considered unsolicited, you will immediately be put on zillions of black lists, side by side with those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).

Sound pretty risky, so why bother?

Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as people become more and more blood thirsty toward the people on the other end of the so called cold call.

So why not just use my personal email or my company's mail server and some mailing software?

In the early days of email marketing. They would gather all their emails into some primitive version of a spreadsheet, fire up some mail merging program, hook it up to their corporate mail system and voila, thousands of emails were flying away.

Today, the scenario is certainly possible, but let me tell you in a simple set of scenarios what can happen:

One of the many not-for-profit groups that decided to police the internet will intercept that a large number of emails were generated and sent by a server near you (yep, they can do that). In order to protect the civilized world from those who spread spam, viruses and other vermin, they will put you on a list of threats to humanity. Those other nice corporate folks who were your indented recipients, have an IT department that gets constantly yelled at by angry users who get emails with naked people. Well - Mel, their IT guy decides to put up an anti-spam system that links to that not-for-profit's database of known spammers (oh yeah, did I mention you are now a 'known spammer'?) and block your emails. Your emails might actually be blocked so well that your company will have a real trouble communicating via email and your IT folks will all go nuts and/or get fired.

Basically, not so good. Other things that can happen are: you'll have to build some opt-in / opt-out system, in some states there are laws that require that you make it very easy for your audience to unsubscribe, you'll have a hard time formatting your emails in a decent, eye pleasing way, etc.

Lastly, the process of sending thousands of emails and managing lists, subscribing and unsubscribing people is tedious and just plain annoying. The only way to do it is with a maximum degree of automation, or, the better solution - to outsource to a company that does it professionally.

Folks, I am known for promoting the "do it in house" concept, and am not that big on outsourcing. But when it comes to mass mailing... I say stay away from it and let the professionals do what they do.

If you are worried about cost, know that the fee you pay for email marketing services, will still cost less than the continued overhead and expenses of the traditional options, not to mention the great possibilities of reaching a much larger audience, much faster (practically instantly).

What to look for in an email marketing company?

1. Automating Your Subscribe and Unsubscribe Requests

Many email marketing companies will provide you with exact HTML code you need to paste to your site to have a subscription form on your web site. The better services also provide a link at the bottom of each email that enables subscribers to update their information or unsubscribe from a list, automating everything for you.

2. Personalization of Emails

Another powerful feature of many email marketing services is the ability to use mail merge capabilities to personalize each email that you send. The better services allow to have custom fields, additional to the standard first name and last name.

3. Bounceback email handling

Bouncebacks are emails that are sent to email accounts that no longer exist or are full, blocked, etc. Essentially, you'll get a response stating that your message did not make it. All email list management software programs are able to manage subscribe and unsubscribe requests and send out messages, however without integrated bounceback email handling all the non-deliverable emails will be sent back to you, a rather big nuisance if your list is large. Ideally, the email software you use will be able to manage your bouncebacks for you. Whenever a bounceback is received, the software makes a note of the address and if another bounceback is received the email address will be sent to a list of dead addresses.

This remove capability is extremely important since if you continuously send out emails with many bouncebacks you may be blacklisted as a spammer. This is something you really want to avoid at all cost.

4. HTML email

The ability to send out HTML emails has been around for quite some time. Most email marketing companies support the ability to send out messages that include graphics and formatted text. This is surely something you'll want to look for.

However, not all of your users have the ability to view email messages in HTML format. This percentage is usually between 10-20%. Instead of seeing your aesthetically pleasing email they might see a string of meaningless code. Using most email list management programs, these 10-20% of users will open up emails from you and be very inclined to call you a spammer.

To avoid this, look for companies that use multi-part MIME to send out messages. When you send an HTML email in multi-part MIME, users who do not have the ability to view HTML messages will receive the email in the usual text format.

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4 Easy Ways to Use Online Marketing to Attract Customers to Your Network Marketing Business

Have you been in the uncomfortable situation of having to call your sister to tell her about the awesome new opportunity she just has to get involved with? I’ve been there. But I knew there had to be an easier and more effective way to market my business.

Turns out there is. Online Network Marketing Strategies.

Here’s the secret.

The essence of network marketing online is for you to become the huntED instead of being the huntER.

With so many other potential customers online, you can give your friends and family a break from being prospected by you.

Here are four ways to use online marketing to grow your network marketing business:

1. Build A Great Website

A well constructed website is basically your “online store front”. By taking the time to create a home business website, you can begin to attract interested prospects to your product or opportunity.

2. Build Relationships In Forums

Posting in forums is a great way get to know other networkers and home business owners. It is also a wonderful way for you to get your name out there and establish yourself as an expert and a strong leader.

After all, new business builders join LEADERS not companies.

3. Write Articles

Writing articles is another way for you to establish an online presence. People get to know your name and associate your name with the topic you write about.

This makes you a credible expert and consultant that people trust and want to get advice from. (And ultimately do business with)

Don’t know what to write about?

Well the easiest thing for you to write about is what you already know. If you are a rep for a nutritional company, write articles about why supplements are important to good health.

If you sell legal services, write about the importance to having legal council available to you at all times.

4. Start A Blog

If you really have no time or money to set up a full blown website a blog might be a good option for you. You can add posts to it as often as you like and write about whatever you want.

This also helps potential customers learn about who you are and what you have to offer. So that when they are in the market for your network marketing product, they will think to come to you to buy it.

Bottom line. Online marketing is about ATTRACTING new prospects to your network marketing business.

You don’t have to go out and find people anymore. You don’t have to tap people on the shoulder at the mall or anything else like that.

Your prospects have a need or a problem to be solved. While looking for their solution they find your online store, right when they need it.

Doesn’t that sound so much better than begging everyone you meet to join your business or buy your product. Believe me, network marketing can much more fun when you use the internet to attract customers to you.

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