Posts Tagged ‘email marketing’

Enhance Your Email Marketing Response

If you are an email marketer who is doing traditional "batch and blast" email marketing, now’s a good time to start segmenting and sending triggered emails. Doing this allows you to send more relevant emails and get a better response from your subscribers.

Most Email Service Providers (ESPs) have tools that make it easy to segment your list and schedule triggered emails based on certain criteria. In addition, email reports generate specific subscribers who performed specific actions (e.g., clicked on a link) and other data very useful in targeting your emails.

Segmenting will help you target your emails and get you far better outcomes. A lot of people hesitate to start because they are busy and think it will take a lot of time and effort. The reality is you can start with some basic segmenting and extend it from there.

Getting Started
Let's say you are in the wine business and you have a field in your database that delineates general palate preference: "dry," "sweet," and "both." You have another field that delineates wine color preference: "red," "white," and "both."

To target those likely to respond to your message, you would use the filtering feature provided by your ESP to choose those who have "dry" selected in the palate field and "red" selected in the color field. You could also expand your reach by selecting subscribers who have selected “both” in the palate and color fields.

Do not send to those who like only "sweet" or only "white" as they are unlikely to respond well to your message. They key to targeting is to include those likely to be interested and exclude those likely to be indifferent (at best) to your message.

Use Your Reports
Most ESPs provide good reporting on the outcome of your emails: opens, click-through rate (CTR), bounces (both hard and soft), unsubscribes, complaints, and delivery reports. You can get the raw numbers and drill down to get the specific subscribers who performed the specific behavior.

If you find that certain subscribers have clicked on a specific link in your email, you can be reasonably sure they have some interest in what you were offering at the other end of that link. Send them relevant emails.

You can do the same sort of thing for open rates and target based on who opened a specific email. Again, send them relevant emails.

The converse is also true. If you see recipients on your list who rarely open your emails or click on your links, you might need to get their attention again with some fresh approaches.

Always review your reports carefully both to monitor your results and to determine if there are ways you could use the information to more effectively target your emails.

Triggered Emails
Most ESPs have a feature called triggers (autoresponders) that enable you to send emails based on dates or at certain intervals from the time the subscriber joined your list (sometimes called "drip marketing").

Many email marketers send out promotions ahead of subscribers' birthdays and anniversaries. This is the very definition of a relevant email: it arrives at the right time with the right message.

With triggers, be careful to avoid sending people too many emails in too short a time, lest your subscribers suffer from email marketing fatigue. This condition is only treatable by ratcheting back your email frequency a bit.

The fact is, without busting your budget or using up all your time, these methods can help you significantly improve response to your email marketing campaigns and build stronger relationships by sending relevant, timely messages. If Henry Ford were an email marketer today, even he would agree.

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Email Marketing Solutions: Post-modern Ad Tool

Without promotion, it is impossible to think about a good position in the market. This is the cause that every business person endeavours to use the better tools of promotion. They make it sure that the tool is efficient, up-to-date and cost-effective. It is also a fact that the channel of promotion is important in advertising. One online ad tool has become famous which is appropriate in all these senses. This tool is efficient, modern and cost-effective as well. That particular tool comes under email marketing solutions and it is an Email.

Yes! An Email has become one of the best online promotion tool and many companies are opting for Email marketing solutions to get a good market position. Since it has been proved that online customers prefer an Email as an information source so Email is becoming an useful tool day by day. It is convenient, reliable and less time consuming and so more and more companies are using it to promote myriads of products and services. A number of industries are using Email marketing solutions. Industries like wealth management firm, software firm, accounting firm, healthcare industry, auto-industry, consumer product firm and technology vendors are using this tool to a great extent.

Each industry is gaining benefit from these solutions. Email marketing solutions ensure total solution of online advertising for these industries. Through these solutions you are getting Email list of your target audience and you reach to them via an opt-in Email campaign or a bulk mail campaign. You can send greetings, latest product launch information, firm newsletter, event invitation etc. to your prospects in the form of Emails. Through these mails you reach to a huge number of Internet users who are using Internet for purposes including online shopping. These emails provide solutions of different issues of the users in some or other way and that is why it has instant results.

Hence, learn the techniques of Email marketing solutions and for that you can take the help of Email marketing services companies. Get consultations regarding developing an Email content and practice it. I am sure that you can not find such affordable, result-oriented and transparent tool of promotion.

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Email Marketing Solution: Get Ahead in Competition

Every businessman wants that his or her product reach to a huge mass and that is why advertisements and advertising solutions are used. These days online advertising is utilized in a great way and some latest tools have been devised apart from search engine marketing and banner advertising. Email advertising is one such tool. An Email is promoting quite a big range of products these days. Be it financial services, health-care products, electronic gadgets, toys, apparel, wealth management services, asset management services or property. This kind of advertisement is successful also and it is made successful with the help of companies which are providing Email marketing solution.

These advertising solutions are growing with the growth of Internet. Now people are relying on the Internet for the sake of knowing about a product or a service. And they want to know these information through Emails which are the best communication options. Nowadays Emails are not only used for the purpose of communication but also for the product promotion. Various companies are opting out for the write-ups to promote their services. These companies are using newsletters, what's new letter, greetings and event invitations to reach their online prospects and they are opting for Email marketing solution companies.

It is a fact that Email services mark a huge impact on the online audience since these are direct. If the displayed product is benefiting the audience they buy it. Email marketing solution is successful also because it is fast. These solutions can be used to communicate more information frequently to the online audience. Write-ups develop curiosity in the prospects and since Emails are read and understood easily so Email campaigns are effective way to advertise. These solutions increase sales and do brand promotion in a nice manner. These campaigns can prevent your present customers from leaving your company also as you are building a relationship with them over time. You can add supplementary ad features also like coupons or helpful hints.

Therefore, take the help of an Email marketing solution company to promote your useful products. This is a nice way to stay ahead in the online competition.

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Take Aim With Email Marketing

Do not think that once you have got a customer to tick the box and come onto your email list the work is over as the real effort has only just started. The legislation makes it only too easy for someone to remove themselves from your list so you should target your efforts at encouraging them not to do so.

The fundamental principles of customer retention are simple enough. If the promise was to deliver between 09.00 and 13.00 on a specific day, then the previous afternoon is as much a failure as a day late. The product must be the one ordered, as described and at the agreed price. All fairly basic procedures that you ignore at your cost. For email marketing there are additional requirements, such as an acceptable and accessible privacy policy.

But a major advantage of direct email marketing is that an effective infrastructure enables precise targeting. Intelligent, data-led classifying of customers means that you do not bother those who would not be interested in a specific product while still being able to identify those whose interest might be grabbed by a well produced marketing email offering something they would not normally buy from you. But be aware that there is a limit to how many times a customer will open an email that probably has no relevance to them.

Whilst individually targeted emails might well give good responses, they are impractical for all but the smallest companies. So some form of classification is essential to ensure that different customers are handled according to their history, potential and needs.

A database should be flexible enough to pinpoint different targets. For instance for Business to Business you would want to know business size, products, their general client demographics, the specific responsibilities of the person you address your emails to and, especially in these days, if they are expanding or contracting. For the public, you would want to know age, gender, education, occupation, location and interests. The more comprehensive the information the more targeted the email.

A rough general classification could be those who buy the most; those whom you feel could be encouraged to increase their quotas; those who are regulars; those who might be about to tick the opt-out box.

The kind that should be kept at almost all costs is your biggest customers. These should be made to feel as if they are important to you as that is what they should be. Make them special offers as a 'thank-you', allow them first options on goods and ensure that they never pay more than your other customers. Keep a close watch on their performance, especially for indicators that point to the possibility of them going elsewhere. This should generate action on your behalf to get them back into the fold. Also any interest in new products must be followed up to ensure that they come on board with you for all their needs that you can supply.

Almost as important to you are those whom you can develop. It might be a large company that is only using you for a low percentage of their online purchases. An offer which undercuts their main supplier might well arrive at the buyer's inbox at the same time as one from his boss demanding cuts. Your previous excellent service might well tip the balance.

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