Posts Tagged ‘email marketing’

Bakeries and Email Marketing Program

You can visualize how people float into your bakery, attracted by that intoxicating and pleasurable sent of fresh baked goods. Think about it: if all those people were all signing up to your email marketing program promotions you'd be reaching a check of a lot more people and bringing in more in sales. By mixing the power of that smell (an unparalleled marketing technique) with an email marketing program (the best tool for refining and expanding your customer base), you can draw-in more business. The main thing is to start amassing a list of emails, and send them out in a timely fashion. When you start sending out promotions involving your catering for bigger customer orders, people will start ordering your services.

So here's where you begin: collect a list of emails. When the weather is springy or just before the weekend, you can have a "promotional bonanza" (or whatever you want to call it). Don't forget, after work, people love the feeling that a baker's dough fills them with. Have a few batches of your best bagels, or your tastiest cookies, wafting through the streets and give out a few free samples. Those customers will really appreciate it!

As you already now, people will automatically be attracted to your store by the incredible smells. Giving out free samples and coupons in exchange for sign-ups for your catering promotional newsletters is one way to improve your client base. By offering them a sweet croissant or a bagel "on the house", AND promotions for future purchases, you will leave your customer with a good taste in their mouths. It's hard to forget a good deal that is also tasty!

Also, if you have a web site you can include a free sign up box that will invite the people who are on the site to sign up for in-store promotions. These people will automatically be added to your email marketing program subscriber lists for future email marketing program campaigns.

After whetting your customers' appetite with your tasty baked goods, the next step is to sign up for an email marketing program account. Signing up is simple, because most email marketing programs are designed with the idea of keeping things as easy as can be, so that anyone can use them. Now, search through the professionally-created templates and start your first campaign.

Building your campaign is also an easy process. An email marketing program gives you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images. Here are a few tricks to think about when using your email marketing program to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email.

Also, try not to put too many pictures of your products without also balancing those images with text content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers' inbox, but rather into their spam or junk mail box.
When you are ready, click a button to schedule your email marketing program, and it will automatically go out to the people on your list at the date and time you selected.

Now that your email marketing program campaign is finished and has arrived in your customers' inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about an email marketing program is that it can track 'clicks', and 'opens.' This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a 'forward to friend' button, you will be able increase your mailing list, and have a greater chance to have more customers.

As a bakery owner or operator, using an email marketing program will have a large impact on the growth of your client base. By giving out promotions regarding your catering services or services for larger functions, Email Marketing Program can provide you with added business and potentially grow your client base over time. Timing will make this form of marketing that much successful. This is a cost effective way to make more dough!

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Email Marketing Basics and Tips

The first point you must remember is that email marketing is just a tool – not a new concept of doing business like Web 2.0 but a time-tested, hardened method for generating profits. In other words, email marketing is just like any other online business tool – affiliate programs, pay-per-click advertising, sales letters, minisites – one of many assets at your disposal. What makes email marketing so interesting (and important) is its focus on building a positive relationship with your customers. From a marketing perspective, email marketing is simply an online extension of the traditional marketing principle of acquiring “prospects” by taking their contact information and then sending them promotional information via email.

Think product catalogs, magazine subscriptions (advertising within a magazine is the “promotional material”) and newspapers (classifieds) – all of these involve the same two steps:
* Acquiring the prospect’s contact information (either by offering a freebie or a discount, or just by asking).
* Send regular promotional offers to the “list” – a collection of prospects whose contact information you have.

This is ridiculously simple. There are many more levels and much more depth to the subject (and we will be covering all of it today and in the next two lessons), but this is the essence of it. The issue that immediately comes out of this is: What motivation does the prospect have, first for providing their contact details, and second, for buying any products that are pitched to her? None at all.

Consider a social parallel – if you go up to a complete stranger and ask them to give you their name and email address (or worse, their home address as well) so that you can send them emails about what to buy, your chances of success are going to be very, very slim. Instead, you have to give the prospect a reason to hand over her email address. More so to tell you her name. And an even better reason for the permission to send her any sort of product or service promotions. In other words, you have to use the principles of “Permission Marketing” (a term popularized by Seth Godin) – provide the prospect with a valuable enough proposition for her to consider giving you the permission to “market” to her i.e. sell to her. All of this leads to the first principle of email marketing: Before anything else, give the subscriber something that she respects and values.

Creating Value.
Everyone has problems. Everyone is looking for answers to these problems. Marketing – effective marketing – is positioning your product as THE solution to a particular problem. Combine this with the first principle of email marketing, and you have situation where your first task is to create value for the prospect. In some cases, the “promise” and “proof” of a solution can be enough (like a sales letter). In other cases, you might want to try providing a rudimentary solution in the form of providing some information, and build that value over time by continuously giving more and more to your prospects (like an email newsletter).

Email marketing is all about providing useful information to your subscribers. First, you encourage them to give you their email addresses by promising a solution to their problems (for example, a short report on the real estate market if you are targeting investors). In turn, this translates into permission given by the subscriber to allow you to send them further information via email. The central core of this whole process is valuable, relevant information. Information that the subscriber is interested in. Information that the subscriber needs. Now many marketers make a hash out of providing valuable information and instead concentrate on “selling” to the list. Do NOT make that mistake. You first priority is to develop a bond of trust with your subscribers – this will only happen if you learn to give first and foremost.

Building Trust.
Once you’ve learned how to give, you’re ready to build your “list” by using any one or more of a number of lead generation techniques, all of which involve driving traffic to a special “landing page” where you make your “information pitch” (as opposed to a sales pitch) and request the prospect’s name and email address. But building your list isn’t the only thing you must do. Almost simultaneously, from the moment you have convinced someone to hand over their email address, you are on the road of building a positive relationship with your list. A relationship that is based on trust, where trust can include the following:
* Your subscribers consider you an expert in your field (and therefore someone they are inclined to believe and listen to).
* Your subscribers implicitly trust you to treat them fairly – this results from a commitment to give first, and sell later. In other words, invest time and effort in your list, and make it show.
* Your subscribers expect quality from you, and by extension, they consider any products or services you promote as valuable.

This trust is paramount in email marketing. If you can gain the trust of your subscribers, they will respond to your product offers (provided that you are selling something valuable and not just trash) and, eventually, make you rich. The money really is in the list. In the third lesson of this series where I discuss advanced email marketing strategies, I’ll cover in detail how you can follow simple steps to ensure that your subscribers trust you, and also a checklist of things that can break that trust (i.e. a NOT to do checklist).

Repeat Customers.
The greatest value in email marketing is that of repeat customers. In other words, through email marketing you can basically send product promotions to your list regularly and continue making money out of the same core list of subscribers. Of course, it’s a bit more complicated in that, but this principle of acquiring repeat customers is enlightening because it showcases an important fact about business: You can market different products to the same group of people. If you position it right over a period of time, you will have a situation where a certain group of people are buying new products from you every few months. Now this works, but only if you are able to identify your “target market” and are creating products and services that are the answers to the types of problems your subscribers need solutions to. Failing to do that will result in unhappy subscribers and a cold list – a list full of subscribers that are not interested in your emails, don’t want to buy what you are selling and are generally ignoring your emails.

Building a list you can contact again and again for continuing profits needs a lot of effort to build and maintain. A large part of creating repeat customers in email marketing is to maintain a long-term relationship with your list – this involves regularly providing information that is useful to your subscribers. When following email marketing, do not forget that other rules of marketing still apply – if you don’t give your customer what they want, they won’t hang around your website (or in this case, on your list) anymore.

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Email List for bulk email marketing. Success is in the list

Now, if you want a good list, you can probably place a website on search engines with an autoresponder and wait after the “cobwebs” clear and get a few emails to send your offers to. Or you can try placing your website in pay per click advertising and watch your “dearest” search engine gobble all the money and get about a dozen emails. With all the effort, you’ll probably will not get anywhere. So, its time to play hard ball. Do you know anything about email marketing? I’m not talking about unsolicited email. I’m not talking about spamming the whole country with your offers. Absolutely not.
You want your own list, right? You want thousands of emails that you can send your offers to. You want to sell and you want to make money. Not just nickels and dimes -I mean real money fast. Well, bulk email marketing has never been better. Email marketing is high impact with “bankroll” results. Pay per click, search engine submission, classifieds, banners, and all that nonsense can take a back seat -permission-based bulk email marketing is the king! The secret is in the list.
Now, do you know there are actual lists that do get plenty of response. These companies gather curious consumers and sell the list. So, where do I go to get a great bulk email list? Who do I trust? There are plenty of companies out there that promise you “pacman” buyers. Yep, buyers that gobble plenty of offers that fall in there inbox. First things first: Research is the key.

1.Research google.com. Look for an email list or email marketing services. Check out their website. Check if they have a contact address. See how long they have been in business.

2. If you can get a good recommendation from someone that has used a email list company or email marketing service -that’s perfect. Ask all the questions. You can try yahoo answers. Ask a question, see who gives a good recommendation for a good list. Never fall for that “spamming is illegal”. Those people don’t know the laws regarding email marketing. Most people misinterpret the whole email marketing concept.

3.If you can do your mailings yourself that’s good. If you feel nervous about doing it, hire an email marketing company. Remember, check them out and ask questions. Get their advice and get others advice. Do your homework.

Follow the law. If you don’t know the law, research it and know it by heart. Most people don’t know what they are talking about when it comes down to email marketing. There is plenty of people that are ignorant.

So, if you want to make some serious money. Bulk email marketing is the way to go.

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Email Marketing Tip #1

Have you had problems getting any response from your email marketing campaign?

I have had some rather successful email marketing campaigns and I wanted to take a short minute to explain what I believe makes some email marketing campaigns more successful than others.

Email Marketing Tip #1

Use your own list! This sounds like a given, but to many new marketers out there, it is not.

Paid eMail Lists

There are many places where you can buy a email list of thousands if not millions of email addresses and these are not a good place to start. You do not know how these email addresses were collected or if they are even real email addresses. If you start with a list that is not your own, you have no idea if these email addresses are from buyers or sellers, or what they are looking for.

Most likely they will not know your email address and will not respond to an email from a suspicious email address that they do not know and are not familiar with. When you are building your own list, the folks who register for your email marketing list will be able to set your email address as safe email so there spam filter does not block your message and this is something that you cannot control when you are using a paid or borrowed email marketing list.

If you start building your own email list you will know exactly what the people on your list are interested in because you know what they signed up for on your mailing list originally. This knowledge can raise your response rates by almost 20%. So make sure that you are "preaching to the choir" when you write your marketing email message to be sent. If people signed up for information on web site traffic, make sure you put something in the title of your message about this, because you already "know" that they are interested in this.

Safelist Mailer

There are a whole new breed of "traffic exchange" type sites, that call themselves "Safe List" sites. This means that they will let you send to a large list of email addresses that they have collected for free, in exchange you agree to receive the same emails from other members of the site. To me this is nothing less than a bare bones traffic exchange with out the front end like most have. You can get some results from these sites, but you must understand that these are not qualified leads at all, you will only be sending you message to other advertisers and this may not be the best method to getting some real results.

Start For Free

Building your own list is a must and we suggest that everybody start one today, if they don't already have one. If you are not sure how to do this, please contact me and I can help. Don't go out there and spend $20.00/month at getresponse or awebber there are many free solutions for email marketing these days and I suggest you start off with a free service to build your mailing list.

If you have a wordpress blog there is a great plugin to start building your list called "GTA AutoResponder" and I highly suggest using it as a free option to start building your own powerful email marketing list!

To Success,

Nick Simpson

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