Posts Tagged ‘email’

Take Aim With Email Marketing

Do not think that once you have got a customer to tick the box and come onto your email list the work is over as the real effort has only just started. The legislation makes it only too easy for someone to remove themselves from your list so you should target your efforts at encouraging them not to do so.

The fundamental principles of customer retention are simple enough. If the promise was to deliver between 09.00 and 13.00 on a specific day, then the previous afternoon is as much a failure as a day late. The product must be the one ordered, as described and at the agreed price. All fairly basic procedures that you ignore at your cost. For email marketing there are additional requirements, such as an acceptable and accessible privacy policy.

But a major advantage of direct email marketing is that an effective infrastructure enables precise targeting. Intelligent, data-led classifying of customers means that you do not bother those who would not be interested in a specific product while still being able to identify those whose interest might be grabbed by a well produced marketing email offering something they would not normally buy from you. But be aware that there is a limit to how many times a customer will open an email that probably has no relevance to them.

Whilst individually targeted emails might well give good responses, they are impractical for all but the smallest companies. So some form of classification is essential to ensure that different customers are handled according to their history, potential and needs.

A database should be flexible enough to pinpoint different targets. For instance for Business to Business you would want to know business size, products, their general client demographics, the specific responsibilities of the person you address your emails to and, especially in these days, if they are expanding or contracting. For the public, you would want to know age, gender, education, occupation, location and interests. The more comprehensive the information the more targeted the email.

A rough general classification could be those who buy the most; those whom you feel could be encouraged to increase their quotas; those who are regulars; those who might be about to tick the opt-out box.

The kind that should be kept at almost all costs is your biggest customers. These should be made to feel as if they are important to you as that is what they should be. Make them special offers as a 'thank-you', allow them first options on goods and ensure that they never pay more than your other customers. Keep a close watch on their performance, especially for indicators that point to the possibility of them going elsewhere. This should generate action on your behalf to get them back into the fold. Also any interest in new products must be followed up to ensure that they come on board with you for all their needs that you can supply.

Almost as important to you are those whom you can develop. It might be a large company that is only using you for a low percentage of their online purchases. An offer which undercuts their main supplier might well arrive at the buyer's inbox at the same time as one from his boss demanding cuts. Your previous excellent service might well tip the balance.

Identify the little and often regulars. A twice monthly order of just

Email Marketing Solutions And The Used Car Dealerships

Email marketing solution scan turn these tough times into a positive economic upturn for your used car dealership. As the economy falters buyers are more inclined toward buying used than new in this type of market, so you need to strike while the iron is hot. By growing your mailing list and sending out promotions you can make transition from paper and print ads to online marketing, saving you thousands and expanding your client base while others' shrink.

Because you've already mastered the art of customer service, email marketing solutions makes it easy to expand the size of your customer and client base. Here is a three step strategy to help you make the easy transition from expensive paper and print ads to using economically priced email marketing solutions.

Step 1: Web Sign up boxes

A well established email marketing solutions provider will have available a free web sign-up box that is easily added to your website. An email marketing solutions web sign-up box will give your subscribers the opportunity to sign-up for your in-house promotions online. This is a great way to build on opt-in list so that you reach out to your client base via email marketing solutions.

Step 2: Newspaper and print ads

Yes, in order to transition successfully one last paper and print ad is necessary. This will help those interested potential customers that are accustomed to this form of contact, take the next forward step toward electronic fliers. This is also how you will develop your opt-in list and gain interested parties for receiving your promotions.

What you will do is place an ad in the local newspaper, or send out a direct mail flier, offering special discounts/promotions only available to people that sign up for your email marketing solutions services online at your web sign up box. This will expand your opt-in list to parties interested in buying a vehicle.

Step 3: Content and Design of Email marketing solutions Campaign

Create a campaign that showcases the various vehicles available at your used car lot. This means uploading images of your vehicles (hopefully high quality photos) with some short points about their features. You can then link the images in the campaign to that particular vehicle on line, so that those individuals that want more information can click and find out more about the car at your website.

The reason this is important to add is because of the tracking features that the better email marketing solutions offer as part of the cost of the service. Email marketing solutions will track which of your subscribers have opened the email, clicked on the links and which ones have forwarded the info onto others. This is important as it can give an insight into what your customer s want, and therefore you can create more targeted campaigns in the future.

The key to offering promotions on-line, and not in-house promotions, is because you want to be able to attract their attention more than one time at a lower cost. With email marketing solutions you can accomplish this task, while also learning what your customers want.

The continuing economic struggle, as odd as it sounds, can be a benefit to your used/pre-owned car company. Because there is less funds available, along with people as reluctant as they are to spend their dollars, those that are in need of a vehicle will be more inclined to purchase a used car as opposed to a new one. All they need is a suggestion on where to look. By offering them promotions, starting with a print ad, and then through an email marketing solutions, you will in fact be gaining more clients at an opportune time; and you will save thousands of dollars by making the transition from paper and print to email marketing. When life gives you lemons, make lemonade.

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Direct Email Marketing Made Easy

Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. "Thanks for being a loyal customer," it says. "Next time you come by, let us treat you to a free dessert." Read the rest of this entry »

Email Can Play a Starring Role in Your Home Business Advertising

With all the noise on the internet and in the news about email spam, many home business owners may think that email marketing is either dead or not a good tool for advertising. Well I believe that email is as important as your website and is still one of your best options for building a relationship with your list.

But there is still a right and a wrong way to email marketing. Some marketers use email as an afterthought. So their emails have no substance and are not sent on a regular basis.

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