Posts Tagged ‘email’

Effective Email Marketing Secrets

But, even though there are plenty of low cost and free marketing techniques, you will have to expend plenty of time to maximize your marketing efforts.

One of the most popular forms of advertising a business is email marketing. Email can be a powerful marketing tool, if you know what you're doing.

No one likes to have spam fill their inbox, and in the United States, spam is illegal, with the Federal Trade Commission going after major spammers. Rather than spamming millions of email addresses, build a list of customers and prospective customers, and market to them.

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Your Online Email Marketing Campaign is not Spam

Earlier this year, internet security provider Tumbleweed Communications issued a press release stating among other things, "The spam problem will continue to grow and be increasingly profit-driven. Spammers will continue to exploit new ways to circumvent spam filters, such as using video and audio files to avoid detection."

Spam has affected everything from mobile phones to web search engines but nothing compares to the damage it has done to online email marketing. It's tough enough getting people to open your email considering they are bombarded constantly with some form of advertising online or off .But spam has created such a stigma, that many people view nearly any advertisement in their email box as spam.

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Email Marketing Campaign: 3 Tips to Improving Your Email Marketing Campaign

With all the spam filters out there it's understandable why many internet marketers are just happy that their email gets thru. Yes getting your email thru the maze of protection is an accomplishment. But you can't stop there. An email marketing campaign is going to be one of the most powerful weapons in your internet marketing business. So it is important to go the extra mile to guarantee its effectiveness.

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Email Marketing 101: Developing And Implementing Good Practices

Because email marketing is still uncharted territory, governments around the globe are trying to catch up and the appropriate rules and regulations. Why? Because sending email campaigns have become one of the most popular ways to promote goods and services, and yet it's still a relatively new, popular technology. So many people are using email marketing in so many ways, that the need for some sort of framework to regulate it has become increasingly abundant. Case in point: here are two tricky email marketing scenarios

1) Imagine if every single email marketer sent an email to every person on their list at the very same time, regardless of where that email list came from. While this is highly improbable, it's extremely likely that a single person may get ten different ads promoting the same goods and services. With so much redundancy, it's extremely likely that none of these emails will be effective.

2) Suppose two people meet and exchange email addresses. One of them is a businessman. Instead of letting the email relationship progress through a natural path, imagine if the businessman instead began sending the other person constant emails promoting their product. The recipient will not only feel pressured by the businessperson, but the fundamental fact is that that email address is now being used for the wrong purpose.

So, what can email marketers do to avoid using the technology in the wrong way?

1) Always get permission

Assuming that just because a customer gave you their email address they will be thrilled to hear from you is a huge mistake. Your best bet is to get strict permission from customers stating that they want to receive your email marketing newsletter or promotional email.

2) Tell customers why they're receiving emails from you

In every email you send, make certain that customers know why they're receiving emails from you. How can you do this? Put a simple line on top of every email that says something like "you're receiving this email because you signed up for the newsletter". This simple line not only reinforces that you have permission, but it reminds customers why your email has shown up in their inbox.

3) Keep your messages focused

If a customer indicates that they're interested in cookware, the worst thing you can do is start sending them emails about other products and services they're not interested in. In other words, don't send a camping gear newsletter to a customer who's only interested in luxury trips. Keep your customer email lists segmented by what clients are interested in and you'll never face the embarrassment of sending an email that the customer couldn't care less about.

4)Follow federal and state email regulations

Do your homework and find out what's allowed and what's not allowed in your home state. Take things a step further by following the CAN SPAM Act, a federal set of guidelines that overlooks all email marketing in the United States.

Although email marketing can be tricky business, you can still follow good email practices and promote your business at the same time. The email marketers that play it safe have the best reputations, so follow their lead and sales and customer interest will follow.

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