Posts Tagged ‘email’

Do You Think You Know Email Marketing?

Just when you thought you knew email marketing…

• Your email marketing campaigns are sent out on schedule.
• Advanced email marketers send out campaigns when it is proven to be convenient for both them and their recipients.

• Your email marketing campaigns provide consistent results.
• Advanced email marketers review email strategies and look to explore how else email marketing can work to their advantage.

• Your email marketing budgets are based on how much you want to spend.
• Advanced email marketers base their budgets on how much they want to make.

• Your email marketing lists are clean of inactive addresses.
• Advanced email marketers attempt to define ‘inactive’ by looking for decisive patterns which may turn active addresses into inactive ones and seek to rectify the problem by developing preemptive reactivation strategies.

• Your email marketing lists only contain active addresses.
• Advanced email marketers reward active addresses for their loyalty over a specific period of time.

• Your email marketing campaigns are conscious of anti-spam laws and ISP regulations.
• Advanced email marketers care more about what their recipient thinks of their emails and understand that abiding to anti-spam laws and ISP regulations is often negatively influential on the quality of the actual email.

• Your emails are tested regularly and efficiently across different browsers and operating systems.
• Advanced email marketers test their emails more, and are committed to changing things when they simply aren’t working.

• Your email marketing is consistent with best practices in your field.
• Advanced email marketers plan their strategies because it suits their long term objectives.

• You are evaluating your email marketing campaigns using statistics on your email marketing software.
• Advanced email marketers incorporate this data into their ongoing strategies to target statistics which are more relevant to their long term goals.

• Your email marketing campaigns show good open and click-through rates.
• Advanced email marketers aim to find out why people aren’t opening or clicking.

• Your email marketing campaigns show proven results.
• Advanced email marketers try to gather solicited feedback and aren’t afraid of criticism.

• Your emails abide to all the best practices in the field.
• Advanced email marketing abides to most of the best practices in the field but to the best of their potential.

http://www.design-logix.co.uk/blog/blog-entry/do_you_think_you_know_email_marketing

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Why Not Participating Email Marketing?

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.

Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences.

Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam each day. Receiving this quantity of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will view email marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers.

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails, www.Automatic-Responder.com is a great service to help with this. This is important because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.

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Email marketing Best Practices that are Commonly Ignored by Email Marketers ? Lyris

The Ten Most-Ignored Email Best Practices

Over the last several years email has become one of the most preferred marketing tools and publishing channels. Every email marketing program follows a set of best practices. Some of these include signing up new subscribers and optimization of the email message for the best possible view.

Lyris, leaders in email marketing solutions, conducted an audit of 203 commercial email messages and found that few email marketers are using all the possible best practices in their email marketing programs. This meant that they were not getting the maximum from their email marketing efforts.

During the course of our audit, we divided senders into six market segments: publishers, retailers, travel, financial services, business services and consumer services. We found that some segments had adapted to using email best practice more so than other segments.

The Ten Most-Ignored Email Best Practices

1. Subscription-administration center in each email message Percentage Rate of users: 17.7 %
Subscription-administration is an important component of your email message that helps to keep you connected to your email newsletter subscriber and ensures that your mails are not flagged as unsolicited email.
Tips: Somewhere in your site, you should provide an email address to unsubscribe followed by an unsubscribe link. You should also furnish a link to your privacy page, along with your reference page. Always include your contact information that states your street address, phone number and email address.

2. Site search function Percentage Rate of users: 17.7 %
Tip: By providing a site search function within your email message, you will allow users to search through your site for anything from products, past article archives, company information, or any useful information that they may be seeking. This helps the subscriber to search without having to go to the main site and follow through with the search.

3. Forward to a friend link Percentage Rate of users: 25.1%
Tip: Providing a link to forward your email messages on to friends of the same interest, is far more efficient than just adding a line somewhere in the body of the email requesting that they forward the email. The best thing about using a link is that it is sent through your server, allowing you to track all those who forward your messages. It will calculate how often your emails are forwarded, and what actions are resulting from the forwarding link. By providing this link, it also eliminates any sending errors that may arise when recipients try to simply forward the mail through their email client.

4. Subscriber Link Percentage Rate of users: 27.1%
Tip: Offering a subscription link in your email newsletter allows all readers who had it forwarded from a friend to sign up. This subscriber link eliminates searching the site for instructions. By saving the email reader time, you may just score one more subscriber if it’s fast and efficient.

5. Add-to-safe-senders-list request Percentage rate of users: 35%
Tip: Making sure you are added to the approved or safe senders list keeps your emails from being blocked or targeted on a black list. Providing a safe senders list request will enable email readers to add you to their white-list, with convenience.

6. Web Version Link Percentage rate of users: 37.4
Tip: By providing a web version link, it allows email clients to view your email message in their web browser instead of a preview pane. Many have either blocked images or don’t support HTML messages.

7. Telephone contact number provided Percentage rate of users: 40.4%
Tip: If your reader or client wants to directly contact you, a contact number is imperative. Without one, you may just lose a sale, or prospective client. Many times users feel that email is less social than direct contact. By providing all contact information, you are providing that extra step for them, by cutting out the frustration that email often causes. No more hunting your web site in frustration trying to find your contact information, it will be right there at their disposal.

8. Displaying the recipient’s email address Percentage rate of users: 43.8
Tip: Having credibility is one of the biggest challenges of sending and receiving email messages. To take the fear away that your email is not credible, you should always help the reader that may have duplicate copies sent to them by displaying their email address so that they may determine what email address they wish to unsubscribe from your mailing list. Many times they will have different emails for different uses, and will get your email to each and every email listed.

9. Navigation links within the email directed to the web site Percentage rate of users: 48.3 %
Tip: Providing navigation links at the top of the email newsletters will strengthen your relationship with your readers. Using links in the newsletter with multiple sections or articles help your subscribers navigate more effectively. Having multiple site links let your readers see different portions of your web site that they would normally miss or not see at all. Having these navigation links adds value to your website as well.

10. Email address provided for feedback or contact purposes Percentage rate of users: 53.2%
Tip: Implementing an email contact gives your subscribers a fast and easy way to contact you. Subscribers often have questions they need answered in a timely manner, and having an email contact gives them the security to know that if a problem arises it will be resolved soon. Most email marketers add only an email address rather than a phone number. Every email marketer should implement this email marketing best practice for no other reason than to build character and rapport for a lasting relationship.

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Email Marketing Software Solutions and Retail Stores

Email marketing software can be an incredibly effective tool for today's retail store. In an economic climate in which competition is ferocious, email marketing software can give you the extra edge you need to drive more people into your store and increase sales. Best of all, it is easy to integrate email marketing software into your 'marketing mix'. Email marketing software is very cost effective, and there is very little learning involved. This is not to say that a little creative brainstorming isn't required, but once you've got the idea, it's quick to hit the ground running.

This article will help you get on your way to deploying an email marketing software strategy for your retail store. As you gain more experience with email marketing software you will be able to revise your strategy to ensure you always reap the maximum benefit.

Step 1: Build Your Mailing List

The very first thing you need to do is build your mailing list. This is an incredibly important step because the results you ultimately achieve with email marketing software will heavily be based on the quality and size of your contact list. Remember, you don't want to be labeled a 'spammer', so make sure you get people's permission to email them before you add them to your mailing list.

There are a variety of ways you can get people to give you their email address to help build your mailing list.

Many retail stores will ask customers for their email address during the 'check out' process. Simply having the cashier say with a smile: "Can I have your email address so we can occasionally email you special offers?" can really go a long way! People generally respond very well to 'special offers' and most will be willing to share their email address with you if you're willing to give something back (coupons, invites to exclusive in-store events, etc).

Some retail stores also run contests where people can win a prize. The prize can be anything you think will entice your customers, from store merchandise, to a free giveaway, to anything else you can imagine. On the ballot that people use to enter the contest, you can ask for their email address. Make sure you have a checkbox in the ballot asking customers if it's ok to send them emails. Then, you simply type up everyone's email address from all the ballots and presto! You've got a whole bunch of new people to add to your mailing list.

Building your mailing list for email marketing software is not an overnight activity, so don't be alarmed if it takes a little bit of time to really build up a substantial list size. Good things come to those who wait. So, while you may be eager to blast your message out to thousands of people, remember that list building is an ongoing process, and it may take several days/weeks/months to get your list to that size. Don't get discouraged, because once you have started building your mailing list, it will only continue to grow.

Step 2: Send Out Your Email marketing software Campaign

The most important part of launching your email marketing software campaign is to figure out what your goals are and what you want to promote. After all, if you don't have clearly defined objectives, then it will be impossible to know whether anything has been achieved.

Do you want to drive people into your store? Do you want to get people phoning into your store? Do you want people to be buying a certain item? Do you want people to be telling your friends about your store? Etc.

There are many possible objectives you can have, but once you've nailed down what you want to achieve, you can start taking steps towards setting up your email marketing software campaign. One quick tip here is that the best performing email marketing software campaigns are the ones that have one single objective. So, don't try to do everything at once, as that will hinder your email's success.

Most retail stores have the goal of bringing people into their store, which is a logical objective, since patrons in your store can lead to new purchases. Assuming that is the case, then you can ask yourself, "What would entice someone to come to my store?"

The answer for many retail stores is to include coupons in their email marketing software campaign. By sending out a special 'email coupon', you are encouraging your customers to print the coupon at their home, and then bring the coupon into your store to redeem it. The coupon could be for a certain percentage discount on all items or a specific item, a buy one get one free deal, or anything else you can imagine. The important thing is that your email marketing software campaign is giving your customer a reason to come back into your store. As a side benefit, if your email coupons are exclusive to people in your mailing list, then it will further build your mailing list as people will want to sign up to get those offers.

Many retail stores also benefit from the viral nature of email marketing software. In your campaign you can encourage people to forward your e-coupon to their friends, which takes just a few clicks of the mouse. This means that when you use email marketing software to contact one person, this person can actually spread the word to many more potential customers.

Step 3: Analyze Your Results

After you have sent out an email marketing software campaign, it is important that you analyze the results. This will empower you to be better at email marketing software in the future because you will have a keen understanding of what works better with your audience and what does not work so well.

With the top email marketing software software, you can see exactly who opened your email, who clicked on a link, who forwarded it, and more. These metrics will let you easily measure the effectiveness of your email marketing software campaign. Of course, you can also use other metrics, such as how many coupons were redeemed in store.

By using these metrics you can answer questions like "Are my email marketing software campaigns more effective when I send them Tuesday morning or Thursday afternoon?", "Do more people open my email marketing software campaign when I mention a coupon in the subject?", "Do more people race into the store if my email has a special limited-time offer?", Etc. There are lots of questions you can ask. And, with the vast assortment of reporting tools available through email marketing software software, you can actually generate highly scientific answers very easily.

A little bit of studying the reports can go a long way towards boosting your future email marketing software efforts and making email marketing software an even more effective tool for your retail store.

Countless retail stores across the globe have started harnessing the power of email marketing software to help achieve their goals and objectives. With email marketing software's low cost, ease of use, and high return on investment, it is no wonder that many stores have stopped traditional paper mailings altogether in favor of email. So, put on your thinking cap, ask yourself how email marketing software can benefit your retail store, and prepare to make that plan a reality!

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