Posts Tagged ‘email’

Email Marketing Company: Help You Reach the Target Audience

This will be to state the obvious that more and more people are becoming technology savvy, which means they are also using the Internet facilities more and more. This has made companies understand that email marketing is very essential if they want to attract online customers and make their products and services popular.

But how to go about email marketing? The answer is very simple and you do not have to go beyond an email marketing company, which can take care of your email marketing needs. Email marketing is the most perfect and graceful way of reaching the target audience.

An email marketing company can help your company make its products and services a household name. An email marketing company makes your products and services get noticed. Getting the attention of the target audience is not an easy job but these marketing companies are experts at this.

Since the majority of people use emails to communicate with another, email marketing turns out to be the most viable option of reaching these people and getting yourself noticed. Email marketing works on the expectation that if 100 people are sent the promotional mails, then chances are that at least three to four people will buy your products.

Mails are sent to millions of people, which sometimes also refer these mails to people known to them. This way email marketing has a multiple impact and more and more number of people get to know about your products and services.

The increasing popularity of World Wide Web has made increasing number of people resorting to online shopping. This has also enhanced the importance of email marketing and that of email marketing company.

An email marketing company understands your business objectives and accordingly present them before the target audience through promotional emails. The email marketing company gathers the list of target audience and sends them the mails.

Premiere email marketing company does not straight away start promoting your products and services. They have sort of introduce themselves in a polite way and seek their permission before feeding with the information on their products and services. Moreover, email marketing gives you more return on your investment and email marketing company can further improve it. So, the importance of an email marketing company can never be undermined.

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Email Marketing Relativity – E=MC2

Timing is, as they say, everything. For direct email marketing it is even more important than that. The question of whether your email marketing campaigns should be sent daily, weekly or monthly is not the real point. Indeed, such rigid restrictions limit the effectiveness of an email campaign.

Research supports the generally accepted premise that the best days of the week to send B2B marketing emails are Tuesday and Thursday. The theory runs that on Mondays there is glut of emails from the weekend and previous Friday afternoon to deal with. The Friday is taken up by completing the week’s tasks and, presumably, sending emails in the afternoon, although why Wednesday is a no-no is obscure.

Such general rules should be treated with care and there are other ways to help you find the right time. For instance, when do people visit your site? You should not be thinking here of morning or afternoon but times related to your business. If, for instance, you run fine art auctions, is it two days or a week before the start date that visits start to peak? How much better to save them the trouble of logging on to your site just to discover the time and location when you can send them a personalised email invitation and even better, treat them to what they will miss if they don’t accept.

Don’t feel that the internet contains all knowledge. If you have a shop or counter, find out their busy time and when specific items are in demand. Counter sales in a caravan accessory dealers would be expected to have a peak some time before Easter. But what is bought at the end of the season? Such figures show what sells when you are passive: i.e. when your customers want to buy rather than when you are looking to sell.

It is tempting to schedule the send of an email campaign when it is convenient to you but this is not a consideration you should put any weight on. Aim for them to be delivered at a time that will produce the best response. B2B emails delivered overnight will struggle for notice against the influx of spam and the recipient might well find discretion difficult to come by once they are in delete mode. There is the additional pressure of the early morning rush and many might feel that they just haven’t got the time no matter how tempting the offer.

Working out when to send email marketing campaigns can be a little daunting, there being 24 hours in the day and 365 days in the year, but if you spread them a little and then compare the statistics of opening and click-throughs to your microsite, the figures will point the way.

There is no simple answer to how often to send emails. Your customers do not want to be overwhelmed with either too many emails or too much content in fewer. But, of course, you do not want to miss an opportunity to display your product.

How frequently will your customers buy? If it is monthly, then twelve times a year is a simple calculation. However, if you sell wedding dresses then it is assumed the frequency would be much lower. However, you might feel an expansion into anniversary celebrations will bring returns, supported by annual emails a month or two before the date.

Another consideration is the amount of content in the email campaign. The answer to the balancing act between too much content and too many emails is a difficult one but remember that some information can be kept for the microsite. If you have pitched everything well, your customers should be intrigued and will feel the extra effort of reading through the microsite well worthwhile, they might even buy something!

Timing is a difficult skill but it repays the effort to perfect.

Effort = Marketing Conversions2

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Permission Email Marketing Tips for Offline Small Business Owners

Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it.

In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you."

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Get Profit From Email Marketing

Email marketing is an important buzzword in e-business today. There are several reasons for this. First, it is a cheap way to get to prospects. Second, it is fast. Promotional messages can be delivered to a number of prospects through email marketing, and delivered fast. Third email marketing is very effective if used well.

Beginning An Email Marketing Campaign

To begin an email marketing campaign, first you need email addresses. Give potential customers the ability to opt-in to email newsletters that you may send. Give them the ability to invite their friends to the email list. You can do this by a simple invite-your-friend link in their email message.

Things To Remember In Email Marketing

Try to gain trust early on in the email marketing process. Make it clear to prospects that you will not sell email addresses to anyone. Also, allow an opt-out option with the email newsletter that you send. Try to gain trust by "talking" to your customer as you would talk to a friend. Only through trust will your customer get ready to buy your product and you make a sale.

Provide Useful Information In Your Email Marketing Campaign

Useful information is the only reason prospects subscribe to your email marketing campaign. So give it to them. If you sell dog products, explain to your prospects how to keep dogs clean and healthy and the benefits of doing so. Be the expert in the topic you are dealing with. Be willing to share useful tips, insights etc. with your prospect that will endear them to your email marketing campaign. This is essential to get profit from email marketing.

Interesting Subject Lines

Keep your subject lines interesting as well as hard hitting. Your subject lines draw readers to the subject at hand. These same subject lines determine whether your mail is treated as spam. Frame your subject lines in a manner that they are interesting as well as give some information on the subject and arouse curiosity. This ensures that the prospects get to the next part of the marketing message that is the email.

Keep It Short And Simple

This is also called the KISS principle. Use intrigue in the email. Just as the email subject line arouses curiosity in the email, the email should be able to sustain the curiosity. The result should be a curious would-be customer who cannot wait to go from the email to the website where you sell your products.

While you get profit from email marketing, use common sense mixed with marketing acumen for the best results. Endear yourself to customers. This can be done through simple authenticity in all dealings with them. "Talk" to your customers like a friend throughout the email-marketing message. Use creativity while delivering the message to the prospect. Email marketing is a godsend for small businesses. Use it wisely to spice up business and get those cash registers ringing.

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