Posts Tagged ‘email’

Email Marketing Exposed

Email marketing is an extremely popular form of direct marketing that many businesses implement the use of in their advertising campaigns. The intent and purpose of email marketing is to provide solutions to the recipients of the marketing information with the ultimate goal of selling certain goods and/or services. Businesses will create a detailed email that provides relevant information regarding the products that they specialize in. They aim to help the basic consumer make a well-informed purchase.

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Reaching Your Target Audience With Email Marketing

In theory email marketing is not any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience.

The ability to reach your ideal customers and convince them to make a purchase cannot be underestimated. This article will provide some insight into how Internet marketers can effectively reach their these intended users.

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Email Marketing Software Boosts Sales with Landing Pages

Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

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Email Marketing Software gives MySpace Artists an Extra Special Edge

The competition for attention on MySpace is intense. Each band, musician, artist, comedian, actor, etc, is vying for attention and aiming to stand out from the crowd. But, with so many pages (and so many more being added all the time), it can be very difficult to break through the clutter.

Many artists on MySpace have started to discover the benefits of building a MySpace mailing list. This means they place a signup box on their profile and let their fans, friends and family signup to receive special email newsletters, notifications of new releases, show dates, etc. While these artists still have to get fans to their page to signup, once they have captured their fans" information, these artists can send fans targeted email campaigns that take place off of the MySpace universe and away from some of that clutter.

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