Posts Tagged ‘email’

Email Marketing 101: 5 Ways To Make Your Campaigns Successful

Email marketing is a one of the fastest, easiest and most successful ways to market or advertise your product or service. It is in fact the most preferred means of marketing for almost all kinds of businesses, from real estate to home repair. Because many people rely on email marketing to get the word out about their business, it can be difficult to reach your targeted audience. But it can be done as long as you consider the following factors when you're planning and executing your HTML email or newsletter campaigns.

Personalize your emails

Most email marketing campaigns end up in the bulk mail file of the target customer. Why? Because the sender hasn't shone that they know the customer at all, let alone their name. Even though you may be sending thousands of emails to thousands of recipients, keep in mind that the best email marketing services allow you to personalize each one with your customer's name. If you do this, you're showing email service providers that your customer is definitely yours and not just an email address from a bought email list.

Keep your email marketing copy crisp and to the point

Once you've personalized your emails, your next step is to get your recipient to open them. Remember that in email marketing it's just as important to have your customers read your emails as open them. When you create your headline, keep things straightforward and to the point. If you're offering 50 percent off on a product, by all means say so. Writing cryptic headlines that take time to understand will turn the customer off immediately. Use those few seconds you have of your customer's attention to get your point across and entice them into reading further.

Keep your language and words simple

When you write your email campaign copy, stick with simple, easy to understand words. Remember that you want to reach the broadest possible audience. By using simple, straightforward language and an easily understood vocabulary, you can reach out to every single customer, from the high-school dropout to the MENSA member.

Make your email layout design easy on the eyes

Using complicated graphics and jarring colors in your email marketing layouts are a mistake. Why? Because the more complicated your graphics are, the more time it takes to download. On the same token, the more jarring the colors, the more distracting they become, which ultimately takes the attention away from your message. Remember that your body copy should use a font in the same family as your headline. Using too many fonts is also a big error, and will make your layout look thrown together and unprofessional. If you're not sure how to create a pleasing layout or email template, by all means hire a professional email designer to design one for you.

When customers respond to your emails, get back to them right away

When a customer takes the time to answer your email, make absolutely certain that you respond in less than 24 hours. If you can, respond immediately. If you answer emails quickly, you'll show that you're a professional business that cares about their customers. If not, someone else will get your sale, guaranteed.

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Email Marketing Truths

Every marketer, I’m sure, would want to build beneficial and long-lasting relationships with his or her customers. In so doing, customers will then be more attentive, engaged and loyal to their marketers reciprocally. Customer retention will positively affect your credibility in the long run. Who wouldn’t wish for such scenario especially when the ultimate results will most probably be higher sales and profits, coupled with the possibility of increasing your customer database?

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Top 3 Ways MySpace Bands and Artists Use Email Marketing Programs

MySpace has become the platform for all sectors of the entertainment industry to reach out and promote their talents. Many artists are now searching for new ways to contact their fans. One of the dominating tactics employed by the entertainment industry for both those starting out on MySpace and well established users is the use of email marketing programs.

Conventional paper flyers have been the preferred method for 'spreading the word' in years past, but many things have changed. Email marketing now gives the entertainment industry that uses MySpace access to create, send, and track professional modern digital flyers and newsletters. Since most email marketing programs are very user-friendly and integrate seamlessly into your MySpace profile, there are very little road-blocks or hurdles holding any artist back.

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Promote, Sell Products Trough Email Marketing

Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. This may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today. Marketing in email is not just all about unsolicited emails with advertisements making outrageous claims.

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