Posts Tagged ‘email’

How to Make your Email Marketing Simple

Email marketing is one of the most effective and least expensive methods of reaching large volumes of customers who are interested in your products or services. You will want your email marketing campaign to address each person by name to make it more personal. The customer will provide you with their name and email address but you will need to find the best way to store it and use it. Email marketing software is a great way to compile your data. It can also be used to store the purchasing history of a particular consumer. This is good for narrowing your target market on certain email marketing campaigns. What can email marketing software do for you?

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How To Surmount The Constraints Of Email Marketing

Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took then place of snail mailing or sending product information through the post office.

Email marketing is now widely used by internet marketers, not only for product information but to acquire as well as maintain their clients. Others use email marketing to keep important information about their clients and use these to profile them as to their wants and interests.

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An Introduction To Email Marketing

Email marketing is a huge facet of most online marketing campaigns. It's one of the few "low-cost" marketing methods that can drive a tremendous ROI if done properly (Marketing Sherpa claimed in 2006 that email marketing will average a return of 17 times your cost for email marketing).

The great thing about doing email marketing is that's its pretty straight forward to get started, and there are a lot of software solutions available on the market already for any price range (even free ones).

Before You Start Email Marketing

There is one very important thing you must do before you start an email marketing campaign - familiarize yourself with Can-Spam. Can-Spam is a law passed by the US government that places specific requirements on anybody that is doing email marketing.

In a nutshell, it requires that you clearly identify your email with your legal business name and physical business address. For most commercial mailers, this is done through a small paragraph at the bottom of their emails; however there are a few companies that will include this information in other places side as to the side or right at the top of the email. As long as the address is visible then it's legal.

The next requirement is that your "from" field must be a real email address that you own. So you can't just send out an email from some random account, you have to own the email address.

The third requirement is that you email subject lines must be accurate. You cannot legally send an email out that has a misleading subject line.

Lastly, and most importantly, there has to be a way for people to opt-out of your mailing list, and it has to be clearly visible in every email you send. This can be something simple like a message saying "Reply to this email if you no longer wish to receive it", or it could be something more complex like a text link that takes the reader to an unsubscribe confirmation link on your website. Either method is acceptable as long as the reader can clearly see the method in your email (so no hiding it from plain sight).

Starting Email Marketing on a Low Budget

Email marketing doesn't have to cost you thousands of dollars to get started, in fact there are several programs out there that are free and fairly easy to use. Most web hosting companies will even provide you with a free email list manager of some sort automatically through your hosting control panel.

However if needed, there are many options out there for paid email software, most notably being AWeber, one of the most popular email list managers around. For $20/month you can get a really good email marketing solution from AWeber, which has a lot of advanced features that the free programs don't offer.

Once you have a software solution chosen and setup, you need to create a template for your emails. You can use a simple HTML editor like Frontpage to make professionally looking email templates (or better yet, Office 2007 has the feature built right into Word).

So now you've got your email software setup and a nice template to use for your emails. The next step is to start promoting your newsletter.

Newsletter Promoting is Easy

Getting people to sign up to your newsletter is usually pretty easy - and you can do it for free if you know what you are doing. One proven method is to post on forums related to your website with a signature link back to your website, specifically the page on your website that has the newsletter signup form. As long as you are posting useful content to the forum and not just spamming them, there's a good chance your links will stay and people will eventually click on them and come to your website.

Another good method is to post comments on related blogs, as most blog comments allow you to list your website. If you post constructive comments on popular blogs, then chances are that it will drive some free targeted traffic to your website.

And a final tip for getting free publicity for your newsletter is to submit your website to free directories. These websites will list your website in a relevant category, which may drive some traffic. A good source is the Yahoo Directory, which has thousands of people searching it every day. It is possible to get listed for free in the Yahoo Directory, but it's a lot faster and easier if you just pay the listing fee of $300 per year. Yes that is a bit steep, but it can be well worth it.

Besides, getting into a directory like Yahoo will also help your website rank higher in the search engines, which in turn will drive even more targeted traffic to your website!

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Tips for Buying Email Marketing Software

Email marketing is a kind of direct marketing in which email is sends to all potential customers in order to provide information about products and services. At present times, it is the latest trend in the business world doing online marketing. Bulk email Marketing is very effective as it approaches targeted customers. To increase sales, you should customize your messages plus you need effective email marketing software to target your customers.

Buying Email Marketing Software is big task as numbers of factors are taken into consideration:

Time Effective: Email Sending Software should have good speed and accuracy for sending information and email notification to large number of customers for successful bulk email marketing. Good bulk email sending helps you to save your valuable time.

Search Engines and Directories: Email extractor Software should search on all top search engines and directories like Google, MSN, AOL including specified websites, newsgroups, web directories, message boards, etc for targeted email marketing.

Specific Keywords: We know the list of targeted bulk email addresses is very useful for email marketing campaigns. Email marketing software tools should search on specific keywords and URL's as well.

Removes Redundancy: Email marketing software should have ability to remove redundancy from the email lists to create professional mass email marketing campaign. Otherwise, it will create mess for customers.

Price factor: Price factor is also one of the major concerns while buying mass email software. The software you are buying should be cost effective. You should compare several email marketing software tools and then buy best suiting your needs.

Syntax Checking: Bulk email software should able to do syntax checking of the bulk email addresses and remove invalid email addresses from the email list.

Manage Email lists: Email marketing manager software you are buying should have ability to sort, merge and organize email addresses in groups on the basis of domain name or subscriber ids. It will give you best bulk email advertising.

Support Attachments: While sending email newsletter, go for such email sending software that supports attachments. So that if need arises you can attach document required with newsletter.

Uses of Bulk Email Software:

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